Find the break before you spend another week guessing.
Connect Shopify, Google Ads, and Meta. Alpomi flags wasted spend, forecasts where the month is heading, and ranks this week's fixes in Playbook, your weekly priority list. Campaign Intelligence drafts the Google and Meta changes. You approve each one before it goes live.
See pricing. Replacing Triple Whale or your agency? Run Alpomi beside them for 2–4 weeks. Flat monthly. No GMV cut.
Live product evidence
See Shopify orders beside Google and Meta spend
Connected
Shopify ordersGoogle AdsMeta Ads
01 / Diagnose the account
Meta, Google, and Shopify count the same order differently.
Before you scale another campaign, check how much revenue actually landed and why each platform claims a different share.
Platform ROAS is for tuning a channel. MER is Shopify revenue divided by total ad spend. That number tells you whether ads are paying at all.
When tracking breaks attribution
Orders land as Direct in Shopify while Meta claims the sale
Pixel and CAPI double-fire. ROAS inflates for 48 hours, then drops.
Missing UTMs: every tool guesses. Pricier dashboards just dress the guess up in charts.
01
Shopify ads stopped converting
Clicks are still coming in. Shopify orders are not. Google and Meta each point at a different reason.
02
Spend went up. Orders stayed flat.
The daily budget increased, but Shopify revenue did not. You cannot see which campaign is eating the extra spend.
03
CTR keeps sliding
The same creative has been running for weeks. CTR is down, CPC is up, and nobody has a clean test plan.
04
Meta ROAS does not match Shopify
Meta says 4.2x. Shopify says 2.8x. Finance wants to know which number the next budget increase is based on.
05
The Triple Whale bill went up again
Revenue grew, so the software bill grew with it. You are still exporting numbers and deciding what to fix yourself.
01
Meta ROAS
Its window, its model
Meta applies its attribution window and may model conversions it cannot observe. The reported return can look better than the store.
02
Google ROAS
Its own model and window
Google uses a different window and credit model. The same Shopify order may be claimed by both platforms, or by neither.
03
Shopify revenue
What actually landed
Orders and refunds in the store. This is the revenue the business actually received, before any ad platform claims credit.
Alpomi mechanism
Start with Shopify orders. Then compare who influenced them.
Shopify-tied
Up to seven attribution models when journey volume supports them
Coverage and UTM warnings when orders are missing click IDs
Portfolio ROAS against the floor you set before spend increases
Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.
02 / How it works
Every tool promises the same fix.Here is where Alpomi shows its work.
Skip the headline. Tell me where the number comes from, which screen I open, and who approves the next step.
01
Marketing · Attribution
Which ROAS number is right?
Your attribution tool says 4.2x. Shopify says 2.8x. Finance wants to know which one you are scaling budget on.
ROAS built from Shopify orders, with up to seven models on the same sales
Coverage % so you see what is tracked vs guessed
A flag when Last Touch and Shapley disagree, usually a tracking gap
02
Marketing · Paid advertising
Meta and Google in separate tabs
Two ad managers. One Shopify admin. Monday stand-up starts with someone exporting a CSV.
Google and Meta campaigns in one dashboard
Spend-weighted ROAS by campaign and creative
Portfolio ROAS vs the floor you set in company profile
Daily budget pacing during peak weeks
03
Sales · Products & Shopify
Store ROAS hides SKU losers
Blended ROAS looks fine. Three SKUs carry the store. One campaign keeps funding a product that barely converts.
Shopify syncs catalog, orders, and checkout tracking health
Top products and concentration risk on Sales Products
SKU performance beside ad spend when catalog is linked
04
Management · Store overview
Peaks break your spreadsheet
BFCM hits and you are rebuilding the spreadsheet on Friday while spend is already pacing wrong.
Revenue trend and refund rate alerts
Budget pacing vs your monthly target
Daily spend across both ad platforms
05
Marketing · Measurement & tracking
Tracking is why attribution lies
Missing UTMs, a dead pixel, weak checkout tracking. Every tool guesses after that. Pricier dashboards just wrap the guess in charts.
Shopify checkout tracking and connection health checks
Pixel and site analytics when connected
Weak attribution signals held back until tracking recovers
Fixes land in Playbook, not buried in settings
06
Playbook · Cross-channel
Charts without owners
You spotted the problem Tuesday. Nobody cut the budget until Friday.
Weekly priorities from marketing, sales, and management data
One ranked list across attribution, paid ads, and products
Action Board tasks. Your team says yes or no.
03 / The control room
One login for the numbers, the fix list, and what is waiting to publish.
Your agency deck pulls from separate platform tabs. Alpomi puts Shopify orders, Google and Meta spend, this week's Playbook priorities, and pending campaign changes in one account.
Act / Action Board
Draft the Google and Meta change. You approve before it publishes.
Campaign Intelligence builds the bid, budget, targeting, or creative change in your account. Nothing goes live until you approve the diff.
Proposed campaign changes wait in one approval queue
See what will change before it hits Google or Meta
Accept, edit, or skip — you keep admin access to the accounts
Day-to-day campaign work without an agency retainer or a black-box autopilot. Campaign Intelligence builds Google and Meta changes. You keep admin access and approve every publish.
01 / Draft
Campaign Intelligence builds the Google or Meta change from Playbook priorities — bids, budgets, targeting, delivery, creative fit.
02 / Review the diff
See exactly what will change in the ad account before anything moves. Same accounts you already own.
03 / Approve
Accept, edit, or skip. Nothing publishes until you say so.
04 / Measure
Record the outcome against Shopify orders so the next Playbook uses what worked.
TikTok spend can appear in Insights when connected. TikTok campaign build and publish is coming soon.
04 / Before they switched
Less tab-switching. More fixes assigned.
Alpomi customers across e-commerce and agencies. Same complaint every time: too many platform tabs, too many decks, and nobody owns the cut before Friday.
“Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy.”
Andy MurreyCEO & Founder
“Finally a platform where you have everything in one place. Can't recommend enough, especially for scaling businesses looking to reduce marketing waste.”
Iveta PudilovaCEO & Founder
“Alpomi has saved us thousands of hours of work. We're able to spin up marketing campaigns and increase our outreach goals. This is going to do wonders for our scaling.”
Niall BurgessCOO & Director
Parallel run
Replacing Triple Whale or your agency retainer? Run Alpomi beside them for 2–4 weeks. Compare both against the same Shopify orders, then switch when you trust the numbers.
Connect the accounts you already use. You do not need to rebuild tracking or cancel your current tool on day one.
01
Connect Shopify, Google, and Meta
Orders, revenue, campaign spend, and delivery data sync into one account. Keep the campaigns you already have.
02
Find what is holding sales back
Alpomi checks tracking, delivery, targeting, creative, and the landing page. Playbook, your weekly ranked fix list, surfaces what needs attention first.
03
Approve the fix and measure it
Campaign Intelligence builds the Google and Meta changes. Review the diff, approve it, and record the outcome so the next Playbook uses what worked.
06 / Choose the level of help
Stop paying for reports you still turn into work.
Start free to inspect the workflow. Starter puts Shopify orders beside Google and Meta spend. Pro replaces day-to-day agency execution for £300/month. You approve every change before it publishes.
Agency vs Alpomi
Stop paying for reports you still turn into work.
£2k–£8k vs £300/month
A UK performance-agency retainer runs £2k–£8k/month before media spend. You wait for the deck, break it into tasks, and chase updates on someone else's schedule. Alpomi runs daily Google and Meta work in your account. Every change waits for your approval.
What the retainer buys you
A monthly deck built from the same Meta and Google tabs
Platform ROAS that does not match Shopify revenue
Problems raised on a call after spend already moved
Campaign changes on the agency's schedule, not yours
£2k–£8k every month before media spend
What Alpomi Pro does for £300/month
You keep admin access to Google and Meta. Alpomi works in your accounts
Shopify orders beside Google and Meta spend every day
Playbook ranks what to fix first this week
Campaign changes drafted for you to review and approve
Approved work stays in one account, not buried in email threads
Flat monthly pricing. No GMV cut as the store grows
UK performance-agency retainers vary. Paid-media-only management often runs £950–£3,500/month; full-service Shopify marketing costs more. You keep brand decisions. Alpomi handles day-to-day Google and Meta execution, with every campaign change held for approval.
Starter & Pro billing
Free
£0/mo
Connect Shopify and look around before you pay. Use sample data first, or run Alpomi beside your current setup.
Quick setup first, then checkout—stay on Free anytime.
07 / Questions before you connect
Before you connect the store
Straight answers about campaign control, replacing an agency retainer, switching from Triple Whale, and whether Alpomi fits your ad spend.
01Can Alpomi fix Shopify ads that are not converting?
It finds the likely break across tracking, delivery, targeting, creative, and landing-page fit. Campaign Intelligence then builds Google and Meta changes for you to review and approve.
02Can Alpomi manage Google and Meta ads instead of an agency?
Yes, for day-to-day performance work on Google and Meta. Alpomi ranks what to fix, builds the campaign changes, and waits for your approval before anything publishes. Brand decisions stay yours.
03Should I fire my agency completely?
Not necessarily. Keep your agency for brand creative, influencers, and email. Alpomi replaces the Google and Meta tuning and reporting you were paying the retainer for.
04How is Alpomi different from Triple Whale?
Alpomi goes beyond reporting: it ranks what to fix and can execute approved Google and Meta campaign changes. Pricing stays flat rather than rising with Shopify GMV.
05Why does Meta ROAS not match Shopify revenue?
Meta, Google, and Shopify use different windows and credit rules. Alpomi runs multiple attribution models on the same Shopify orders and flags weak coverage or missing click IDs. MER (Shopify revenue ÷ total ad spend) tells you whether ads are paying at all.
06Do I need to cancel Triple Whale or my agency on day one?
No. Run Alpomi beside Triple Whale or your agency for 2–4 weeks. Compare both against the same Shopify orders, then switch when you trust the numbers.
07Do I need Shopify, Google, and Meta connected before I start?
No. Start with Shopify, one ad account, or sample data. The full diagnosis becomes available as store and campaign data are connected.
08Is Alpomi right for a store spending £20/day on ads?
Alpomi fits when Meta and Google spend is high enough that bad numbers cost real money, roughly £3k–£30k/month combined. Below that, fix tracking and creative first.
09Does Alpomi publish campaign changes by itself?
No. You see the proposed diff and approve it before publish. That gives you day-to-day campaign execution while you keep control of the account.
10Is TikTok campaign management included?
TikTok spend can appear in Insights when connected. Campaign build and optimisation for TikTok is coming soon.
11What can I do on the free tier?
Open a real account, connect Shopify within free limits, and try Playbook and Action Board. You can also use sample data before connecting your store.