Google Ads

Setup your Integration

How the Integration is Set Up in Alpomi:

Authenticate: Log in to Alpomi, enter the Integrations section, and select Google Ads. Authenticate via Google’s OAuth system to link your Google Ads account with Alpomi.
Get Campaign Data: All the Google Ads campaign or ad groups data you want is connect to Alpomi. This can include search ads, display ads, or video ads.
Data Mapping: Alpomi will map your customer data found within Google Ads. For example, map data fields like customer email, phone numbers, purchase behaviour, and browsing history to create detailed customer profiles.
Automated Retargeting: Configure automated retargeting campaigns by syncing Alpomi customer data with Google Ads’ remarketing lists. This can include triggering ads for customers who visited specific product pages but didn't complete a purchase.
Performance Tracking: Monitor your Google Ads campaign performance within Alpomi’s dashboard. Evaluate key metrics such as clicks, conversions, and ROI, and use these insights to refine your customer segments and ad strategies.

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Google

Website

https://ads.google.com/intl/en_uk/start/overview-ha/?subid=gb-en-ha-aw-bk-c-bau!o3~EAIaIQobChMI_c-L1IeCiAMVFZpQBh2nxyqrEAAYASAAEgKlRvD_BwE~112709317831~kwd-94527731~11199860344~591553767976&utm_source=aw&utm_medium=ha&utm_campaign=gb-en-ha-aw-bk-c-bau!o3~EAIaIQobChMI_c-L1IeCiAMVFZpQBh2nxyqrEAAYASAAEgKlRvD_BwE~112709317831~kwd-94527731~11199860344~591553767976&gad_source=1&gclsrc=ds

About the Integration

Google Ads is one of the most widely used online advertising platforms, helping businesses promote their products and services across Google Search, YouTube, and the Google Display Network. By integrating Alpomi with Google Ads, businesses can utilize detailed customer data to create targeted campaigns, build custom audiences, and retarget customers more effectively. This integration empowers businesses to personalise their ads based on customer behaviour, lifecycle stage, and interests, leading to higher conversion rates and a more efficient ad spend.

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