Privacy Policy

In this Privacy Policy ("Policy"), references to "We", "Us" or "Our" means Alpomi Ltd, whose registered address is 3 Centenary Sq, Birmingham B1 2DR.This Privacy Policy shall govern Our use of any Personal Information collected by Us concerning your use of ("Our Site"). The use of information collected through Our Site shall be limited to the purposes under this Policy.

Alpomi Ltd understands that your privacy is important to you and that you care about how your personal and non-personal information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

Please read this Privacy Policy carefully and ensure that you understand it. If you have any questions regarding this Privacy Policy, the practices of this website or your dealings with this website, you may contact Us at

1. Introduction

This Policy applies to Our Processing of your Personal Information when you access and/or use Our Site. This Policy would apply to you as a visitor, end-user, representative, end-customer, as applicable.

This Privacy Policy applies only to your use of Our Site and does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any information to them.

2. Definition and Interpretation

In this Policy the following terms shall have the following meanings:



means an account required to access and/or use certain areas and features of Our Site;
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;
"Our Site"
means this website,
"Personal Information"
means any information relating to an identified or identifiable natural person
means any operation or set of operations which is performed on Personal Information or sets of Personal Information, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
means the business intelligence services provided by Alpomi Ltd including: data analysis, marketing analytics and insight generation.
"UK and EU Cookie Law"
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and 2017
means Alpomi Ltd, whose registered address is 3 Centenary Sq, Birmingham B1 2DR

3. Personal Identification Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, company information, and payment details. Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

4. Non-personal Identification Information We Collect

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.

5. How We May Use Collected Information

We will use your Personal Information only as described in this Privacy Policy and shall Process your Personal Information only if We have a legal basis to. We may use your Personal Information in the following ways:

  • To provide and maintain our Services,
  • To respond to communications from you,
  • To process payments,
  • To gather feedback to enable Us to continually improve Our site and your user experience,
  • To provide customer support and address technical issues,
  • To analyze your use of Our site for internal improvements,
  • To enforce our terms, conditions, and policies.

We will not, however, use your data for advertising purposes or share it with third parties for marketing.

6. Data Retention Period

Alpomi Ltd retains the Personal Information collected where an ongoing legitimate business requires retention of such Personal Information such as for providing our Services, compliance with our legal obligations, maintain accurate financial and other records, resolve disputes, and enforce our agreements. In the absence of a need to retain under such circumstances, We will either delete or aggregate your Personal Information or, if this is not possible then We will securely store your Personal Information and isolate it from any further Processing until deletion is possible.

7. Data Security

Your Personal Information is extremely important to us. We use appropriate technical and organizational measures to protect the Personal Information that We collect and Process. The measures We use are designed to provide a level of security appropriate to the risk of Processing your Personal Information. These include:

  • Encryption of data in transit and at rest
  • Strict access controls and authentication procedures
  • Regular security audits and penetration testing
  • Employee training on data protection and security
  • Physical security measures at our facilities

Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.

8. Disclosure of Information to Third Parties/Partners

We do not sell, rent, or lease your Personal Information to third parties. We may share your information in the following limited circumstances:

  • With your consent
  • To protect and defend our rights or property
  • To comply with legal obligations
  • With service providers who assist us in operating our business (these service providers have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes)

9. Children's Privacy

We recognise the importance of children's safety and privacy. Our Services are not intended for use by children under the age of 16, and we do not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided Us with Personal Information, he or she should write to Us at the email address set forth in this Policy.

10. International Transfer of Personal Information

We do not transfer your personal data outside the UK or European Economic Area (EEA) unless we have your explicit consent or it is necessary for the provision of our Services. If we do transfer data outside the UK or EEA, we ensure a similar degree of protection is afforded to it by implementing safeguards such as:

  • Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government or European Commission
  • Using specific contracts approved by the UK Government or European Commission which give personal data the same protection it has in the UK and EEA

11. Summary of Your Rights Under GDPR

Under certain circumstances, you have rights under data protection laws in relation to your personal information:

  • Request access to your personal information
  • Request correction of your personal information
  • Request erasure of your personal information
  • Object to processing of your personal information
  • Request restriction of processing your personal information
  • Request transfer of your personal information
  • Right to withdraw consent

If you wish to exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

12. Web-browser Cookies & Similar Technologies

  • Our Site uses only strictly necessary cookies that are essential for the operation of our Services. We do not use cookies for advertising or non-essential tracking.
  • All Cookies used by and on Our Site are used in accordance with current UK and EU Cookie Law.
  • Before Cookies are placed on your computer or device, you will be shown a prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
  • You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

13. Changes To This Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Your continued use of our Services after any changes or revisions to this Privacy Policy indicates your agreement to the terms of the revised Privacy Policy. We recommend that you check this page regularly to keep up-to-date.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

  • Alpomi Ltd
  • 3 Centenary Sq, Birmingham B1 2DR
  • Our Data Protection Officer can be contacted at:

15. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Policy Effective From: 01/01/2024

Policy Last Updated: 27/06/2024