您平台的人工智能需要更多预算。您需要一份简短的清单，列出今天要查看的内容。
The conflict of interest in platform AI is well documented among DTC operators. Meta's Advantage+ campaigns expand audiences and claim conversions. Google's smart bidding maximises volume at a target CPA it influences. Those tools can help scale, but they are not aligned to your margins, MER targets, or Shopify P&L. Alpomi's Playbook prioritises from reconciled performance and proposes tasks your team approves—nothing publishes on autopilot.
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Meta Advantage+ often targets broad audiences that inflate conversion counts but erode product-level margins
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Creative fatigue builds faster on Meta and TikTok — often 2–4 weeks — and is invisible until CTR collapses
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高峰期产品和渠道之间的预算重新分配需要人工分析
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高峰期的决策是在时间压力下做出的—您需要快速的建议
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Alpomi analyses cross-channel performance, product-level ROAS, and creative signals to populate your Playbook with proposed tasks. During peak periods, it highlights campaigns worth reviewing and channels that look efficient on reconciled data—your team decides what to change in each ad platform.
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Week 2 of BFCM campaign: Meta creative set is fatiguing but performance looks OK at campaign level. You don't notice until week 3 when frequency is at 9 and CTR has halved.
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Day 10 of BFCM: Alpomi flags creative fatigue on Ad Set 3. Suggests refreshing creative or rotating in the B-variant. You act before CTR drops.
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Budget reallocation: based on feeling that Meta is 'doing better' than Google this week. ROAS numbers don't confirm it but the gut call is made.
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Budget reallocation: Alpomi surfaces reconciled ROAS—Meta 1.8, Google 3.1—and proposes shifting spend. You approve the task, then change budgets in-platform. Decision made in 3 minutes.
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高峰期决策在几分钟内完成
在BFCM期间，当每个小时的支出都很重要时，人工智能会展现出最具影响力的机会
创意疲劳过早被发现
在CTR下降和ROAS陨石坑之前—而不是在浪费了3周的时间之后
预算转移到正确的渠道
基于对账ROAS而非平台估算的拟议任务
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