您的总归因收入是实际Shopify收入的3倍。这就是为什么。
Post-iOS14, every major platform shifted to broader attribution windows and modelled conversions. Meta defaults to 7-day click + 1-day view. Google uses data-driven attribution with a 30-day window. TikTok runs on 7-day click + 1-day view. A customer who sees a TikTok ad, clicks a Meta retargeting ad, and then converts via Google Search is counted as a full conversion on all three platforms. One DTC brand with 600 actual orders documented 1,050+ attributed conversions across platforms. The ROAS you're optimising from is fiction.
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Meta、Google和TikTok可以同时领取单个Shopify订单
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Meta平均高报26%的转化率--一些品牌的转化率要高得多
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iOS14从Facebook的像素中删除了30–50%的可归因转化数据
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当您检查Shopify时，在充气平台ROAS上做出的扩展决策始终令人失望
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ROAS Attribution de-duplicates conversions across platforms and reconciles ad data with your actual Shopify orders. The number you see reflects reconciled performance—not the sum of what every platform claims. For DTC brands, this is the difference between scaling a profitable channel and pouring budget into one that only looks profitable.
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Meta: 57 purchases, 4.2 ROAS. Google: 41 purchases, 3.8 ROAS. Shopify: 24 actual orders. You have no idea what's really working.
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Alpomi: 24 de-duplicated conversions correctly attributed across channels. Reconciled ROAS of 2.3. You know exactly which channel drove which sale.
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Scale Meta spend because it shows the best ROAS. Shopify revenue barely moves. Profit tanks. Refunds hit in January.
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Scale the channel with the best verified ROAS — the one that matches what Shopify shows. Revenue and profit move together.
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与您的Shopify损益表相匹配的ROAS
使用您的实际订单数据进行重复数据删除、具有iOS弹性的归因
您可以捍卫的渠道贡献
查看具体是哪个平台推动了每笔交易，而不是自我报告过度归因
有利可图的扩展决策
The brands that scaled into BFCM profitably had verified attribution first — not platform estimates
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