免费
¥0/mo
在选付费档前，先跑通 Playbook → Action Board 闭环。
连接位
6手动同步 / 月
8AI 额度 / 月
100- 含 Playbook 与 Action Board
- 1 名用户
- Pro 档含 Pro+ 跨域 Playbook
营销领域
您的ROAS看起来很棒。您的银行账户不同意。这就是问题所在。
This is the most common trap for SME owners running their own ads. The ROAS number in Google Ads looks like 4.5x. Meta shows 3.8x. But after COGS, shipping, returns, and payment fees, you're barely breaking even. The platforms are showing you revenue metrics, not profit metrics — and every platform uses a different window to claim credit. One documented case: an eCommerce owner running at 4.5 ROAS discovered they were generating £1,200 profit on £22,000 revenue. ROAS was a lie.
Solved by ROAS归因 — 停止信任平台报告的ROAS。请参阅已协调的绩效。
停止在夸大的ROAS上浪费预算
跨渠道一致的归因规则
ROAS与您的实际收入相匹配
What you get
What ROAS归因 does
Every major ad platform is built to claim maximum credit for your conversions. Meta's 7-day click + 1-day view window, Google's data-driven model, and TikTok's broad attribution settings result in the same purchase being counted across two or three platforms simultaneously. ROAS Attribution applies consistent rules across channels and de-duplicates conversions so you can compare platform-reported ROAS to reconciled performance—not inflated platform numbers. Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.
- 具有可配置回溯窗口的跨渠道归因
- 在所有平台上消除重复的转化计数
- 对账与平台报告的ROAS比较
- 混合ROAS （ MER ）计算—总收入÷总支出
- 归因模型透明度—查看确切的信用分配方式
- Shopify电子商务订单对账
Sound familiar?
Why teams look for a ROAS归因 solution
The real operational pain that drives people to Alpomi
平台ROAS衡量收入，而不是您实际保留的收入
Google和Meta都要求相同的转化—您的实际转化次数是他们显示的一半
“学习阶段”在没有为您提供可靠数据的情况下耗费预算来采取行动
混合ROAS （总收入÷总支出）是一个更好的信号，但很难手动计算
The impact
What you get when you use ROAS归因
What changes when you close the loop on this feature
停止在夸大的ROAS上浪费预算
Platform ROAS is typically 40–70% overstated vs actual business performance. Now you optimise on the real number.
跨渠道一致的归因规则
Google和Meta报告之间不再进行电子表格对账
ROAS与您的实际收入相匹配
混合ROAS根据实际支出和实际销售额计算—而不是平台估计
与您的Shopify损益表相匹配的ROAS
使用您的实际订单数据进行重复数据删除、具有iOS弹性的归因
您可以捍卫的渠道贡献
查看具体是哪个平台推动了每笔交易，而不是自我报告过度归因
有利可图的扩展决策
The brands that scaled into BFCM profitably had verified attribution first — not platform estimates
The shift
Before Alpomi vs After Alpomi
From pain to clarity with ROAS归因
Before
Check Google: 4.2 ROAS. Check Meta: 3.8 ROAS. Calculate blended in a spreadsheet. Get a different number every time. Make a budget call based on the platform number that looks best.
With Alpomi
Check Alpomi: reconciled blended ROAS of 2.1. See platform-reported vs reconciled side by side. Know exactly which channel is over-claiming. Make budget decisions on the number that matches your orders.
Before
使用最漂亮的ROAS扩展广告系列。利润不动，不知为何。
With Alpomi
使用最合适的ROAS缩放活动。利润移动。继续缩放。
Who it's for
Built for your segment
See how ROAS归因 solves problems specific to your business type
Platform ROAS counts revenue, not profit. And every platform over-reports because they use their own attribution window. ROAS Attribution gives you one consistent number that actually reflects what your ad spend is returning.
- 停止优化夸大40–70%的ROAS
- 查看混合ROAS （ MER ） —与您的银行账户匹配的号码
- 根据您可以信任的数据做出预算决策
When a customer clicks a TikTok ad, then a Meta retargeting ad, then a Google Shopping ad before buying — all three platforms log a full conversion. Your combined attributed revenue can be 2–3x your actual Shopify revenue. Attribution fixes this.
- 重复数据删除转化计数—每次销售计算一次
- iOS14-使用Shopify订单数据的弹性归因
- 一个ROAS图形与Shopify报告相匹配
How it works
Get started in three steps
Step 1
连接您的平台和Shopify
Link Google Ads, Meta, TikTok, and your Shopify store. We pull spend, conversion, and order data from all sources.
Step 2
我们采用一致的归因模型
One lookback window and consistent attribution logic across platforms. Conversions are de-duplicated so each sale is counted once.
Step 3
请参阅已对账的ROAS与平台报告的ROAS
Side-by-side comparison shows you exactly how much each platform is over-claiming. Your decisions are based on reconciled performance, not self-reported platform numbers.
FAQ
Frequently asked questions
- Alpomi如何处理iOS14后的归因？
- We use your Shopify order data as the ground truth and reconcile it against platform-reported conversions. This gives you iOS-resilient attribution that doesn't rely on pixel data that iOS14 degraded.
- Alpomi支持哪些归因模型？
- Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.
- 为什么我的Meta ROAS看起来与和解后的ROAS如此不同？
- Meta's default 7-day click + 1-day view window claims any purchase within 7 days of a click — even if the customer would have bought anyway, or bought because of a different channel. On average, Meta over-reports by ~26%.
- 归因数据刷新频率如何？
- 数据按计划同步刷新（通常每小时刷新一次；在连接器允许的情况下接近实时刷新）。
Explore related features
These features work alongside ROAS归因. See how they fit together.
Ready to see ROAS归因 in action?
Book a demo and we'll show you how ROAS归因 connects to your stack and solves your reporting and attribution challenges.
No credit card required
Human-in-the-loop — you approve proposed tasks
免费开始，无需信用卡。
看清表现 → Playbook 决策 → Action Board 执行
Starter 与 Pro 为固定平台费。结账前即可看到免费档限额——各档均含 Playbook 与 Action Board。
Starter 与 Pro 计费
最受欢迎
Pro
$470/mo
$350/mo
早期用户固定价
需要跨域 Playbook、角色权限与扩展空间。
连接位
25手动同步 / 月
60AI 额度 / 月
500- AI Playbook 与跨域建议
- 带角色权限的团队工作区
自助结账 — 固定平台费
Starter
$250/mo
$120/mo
早期用户固定价
已用 Google Ads、Meta、Shopify，表格已不够用。
连接位
12手动同步 / 月
25AI 额度 / 月
200- 统一营销看板
- 固定费用，不按广告花费抽成
- Pro 档含 Pro+ 跨域 Playbook
自助结账 — 固定平台费