您的ROAS看起来很棒。您的银行账户不同意。这就是问题所在。
This is the most common trap for SME owners running their own ads. The ROAS number in Google Ads looks like 4.5x. Meta shows 3.8x. But after COGS, shipping, returns, and payment fees, you're barely breaking even. The platforms are showing you revenue metrics, not profit metrics — and every platform uses a different window to claim credit. One documented case: an eCommerce owner running at 4.5 ROAS discovered they were generating £1,200 profit on £22,000 revenue. ROAS was a lie.
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平台ROAS衡量收入，而不是您实际保留的收入
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Google和Meta都要求相同的转化—您的实际转化次数是他们显示的一半
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“学习阶段”在没有为您提供可靠数据的情况下耗费预算来采取行动
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混合ROAS （总收入÷总支出）是一个更好的信号，但很难手动计算
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ROAS Attribution applies consistent rules across your platforms so you stop being misled by each one's self-reported numbers. You see reconciled ROAS alongside each platform's reported figure so you can see exactly how much they're over-claiming—grounded in your order data where connectors allow.
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Check Google: 4.2 ROAS. Check Meta: 3.8 ROAS. Calculate blended in a spreadsheet. Get a different number every time. Make a budget call based on the platform number that looks best.
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Check Alpomi: reconciled blended ROAS of 2.1. See platform-reported vs reconciled side by side. Know exactly which channel is over-claiming. Make budget decisions on the number that matches your orders.
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使用最漂亮的ROAS扩展广告系列。利润不动，不知为何。
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使用最合适的ROAS缩放活动。利润移动。继续缩放。
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停止在夸大的ROAS上浪费预算
Platform ROAS is typically 40–70% overstated vs actual business performance. Now you optimise on the real number.
跨渠道一致的归因规则
Google和Meta报告之间不再进行电子表格对账
ROAS与您的实际收入相匹配
混合ROAS根据实际支出和实际销售额计算—而不是平台估计
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