Best Funnel.io alternative without flexpoints or a $400/mo floor
The best Funnel.io alternative when flexpoints and warehouse-first pricing outpace what you need: one ads + Shopify dashboard with daily Playbook and proposed tasks (Pro+). Flat Starter and Pro tiers, no $400/mo entry floor.
For agencies and brands who needed unified Google, Meta, and Shopify. Not another data hub billing by connector, dashboard, and warehouse destination.
- Flat Free, Starter (£100/mo), and Pro (£300/mo) tiers. No flexpoints
- Playbook + proposed tasks, not export-only pipelines
- Shopify + ads profitability in one view (Pro+)
- Agency tier with multi-client and white-label
- Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
See
Dashboard-first ops without flexpoint math
Skip warehouse-only pipelines for day-to-day decisions. See live channel performance, then move to Playbook when you are ready to act.
- Flat Starter and Pro tiers, no flexpoints
- Google Ads, Meta, and Shopify in one workspace
- Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.
Closed-loop growth OS
Not another AI dashboard. A system that runs the full cycle.
Alpomi sits inside your decision cycle, not above it. It unifies signals from every channel, ranks what deserves attention today, and feeds outcomes back in so next week's priorities are sharper.
Cross-domain intelligence
Competitors live in one lane. Alpomi connects all of them.
- Ads, SEO, revenue, and tracking correlated, not reported in separate tabs
- Weak measurement dampens recommendations until you fix the foundation
- When organic drops while spend rises, Alpomi connects the dots automatically
Decide and Act
Most tools stop at showing data. Alpomi runs the full cycle, from signal to team action to recorded outcome.
Intelligence that compounds
The system gets smarter every time you use it
- Set your strategy in Workspace. Alpomi tracks plan vs actual every day
- Apply a recommendation, record what happened. The system gets sharper each time
- The longer you use it, the more calibrated it becomes to your business
AI recommends. Your team decides. Nothing runs until someone says yes.
From pain to solution
Built for smes teams. Problems Funnel.io users know. Fixes you can run.
Teams evaluating Funnel.io usually hit the same walls. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow). Here is how Alpomi runs the Playbook to Action Board workflow for smes on synced data.
Small team, tight budget. You need a next step this week, not another dashboard to babysit.
Every pound needs an owner
You can't hire an analyst. Another tool that only adds charts doesn't help you decide what to pause, push, or test before month-end.
Start free with limits you see upfront. Playbook proposes priorities from live data. Your team approves before spend or creative changes.
You are the whole marketing department
Monday you pull numbers. Tuesday you interpret them. Wednesday you're still in tabs deciding what actually matters.
A readable daily Playbook: what changed, why it matters, proposed tasks. Answers in minutes, not after decoding twelve widgets.
Enterprise stack, starter headcount
Bigger competitors have RevOps and connector budgets. You're copying exports into Sheets before every leadership question.
The same see-decide-act loop: unified view, Playbook, Action Board. Flat Starter and Pro when you outgrow free. No per-connector add-ons.
Plan vs actual
The plan lives in a spreadsheet. The work lives in Alpomi.
Decks and Sheets set the direction—Workspace, Playbook, and the Action Board are where work actually happens.
The plan (spreadsheets & docs)
- Quarterly goals in slides, weekly numbers re-exported every Monday
- Another subscription that adds charts but not a next step
- “We should test X” with no evidence, owner, or deadline
What your team runs (Workspace + Action Board)
- Start free with connection slots and credits you see upfront
- Daily Playbook: what changed, why it matters, what to consider
- Same workflow as larger teams without a data hire
Proof workflow: Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.
Alpomi Growth OS vs dashboard-only tools
Most comparison tools stop at charts and exports. Alpomi is built around see performance, decide in playbook, act on the action board, learn from outcomes. Alpomi prioritises recommendations and proposed tasks from live data—your team reviews, approves, and executes.
Proof workflow: Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
Start free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
- Unified dashboardDashboard-first. Skip flexpoints and warehouse-only pipelines for day-to-day ops.
- Playbook & Action BoardProposed tasks from your data, not another BI export.
- For agenciesMulti-client Workspace and agency-tier reporting.
- PricingStart free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
Quick comparison: Alpomi vs Funnel.io
Funnel.io collects and routes data. Alpomi helps you see performance and act on proposed tasks your team approves. Compare pipeline complexity vs insight-to-action.
| Feature | Alpomi | Funnel.io |
|---|---|---|
| Playbook + proposed tasks | Yes (Pro+) | Limited |
| Unified dashboard (not only ETL) | Yes | Data hub |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors |
| Transparent pricing, no flexpoints | Yes | Flexpoints model |
| Free tier | Yes | No (as of 2026) |
| Agency multi-client + white-label | Yes (Agency tier) | Enterprise |
What is Funnel.io?
Funnel.io is a marketing data hub built for enterprise and mid-market teams that need to collect, transform, and centralise data from many advertising and marketing sources before feeding it into BI tools or data warehouses. It connects to 500+ data sources and offers connectors to destinations like Google Looker Studio, BigQuery, Snowflake, and Tableau. Funnel is not a dashboard in itself—it is a data pipeline platform that sits between your ad channels and your chosen visualisation or modelling layer. In February 2026, Funnel restructured its pricing around a flexpoints usage-based model, discontinuing its free plan and raising the entry point significantly.
Where Funnel.io excels
A fair read on where Funnel.io still wins.
Breadth of data sources (500+)
Funnel connects to more data sources than almost any competitor, including niche ad platforms, CRMs, and offline data. If you are running campaigns across many channels and need everything in one collection layer, Funnel has broad coverage that is difficult to match without building custom connectors.
Data transformation and modelling
Funnel offers data transformation features so teams can clean, normalise, and model data before it reaches a BI tool. This is valuable for enterprise teams with complex attribution or custom metric requirements — teams can standardise naming conventions and KPI definitions across channels before the data reaches analysts.
Warehouse-first enterprise workflows
For large organisations that need raw marketing data flowing into BigQuery, Snowflake, or Redshift for custom modelling by data teams, Funnel is purpose-built for that use case. Teams running marketing mix modelling (MMM) or incrementality testing with dedicated data engineers get genuine value from Funnel's pipeline architecture.
Marketing mix modelling and incrementality testing
Funnel includes native support for marketing mix modelling and incrementality testing at the Business and Enterprise tiers — capabilities that no mid-market dashboard tool, including Alpomi, currently offers natively. For enterprise teams that need to measure the true incremental lift of advertising investment across channels, Funnel's measurement layer is a genuine differentiator.
Where teams outgrow Funnel.io
The pain points that push teams to look for a Funnel.io alternative.
High cost and no free tier after February 2026 pricing changes
In February 2026, Funnel discontinued its free plan and moved all tiers to a flexpoints model. The Starter plan now begins around $400/month — a jump from the previous ~$120–240/month range. Real mid-market deployments with multiple connectors and dashboards commonly run $2,000–$6,000/month; average enterprise contracts are reportedly around $73,500/year. For mid-market teams and small agencies, this new minimum is a significant barrier. Alpomi offers a Free tier and Starter from around £100/mo with no flexpoints.
Complex flexpoints model that is hard to predict
In Funnel, each connector costs 50 flexpoints, data sources 5, dashboards 150, and data warehouse destinations 300. Custom connectors and some features cost double. Unused flexpoints do not carry over. Teams must constantly balance what they connect and build against a point budget, and adding one dashboard or destination mid-month can mean purchasing more capacity unplanned. Alpomi uses simple tier-based pricing: you know exactly what you get with no point-based calculations.
Data hub only, no native insights
Funnel is built to collect, transform, and feed data into other tools — it does not tell you what to do next. Users report concerns about data reliability, platform quota limitations, and limited control over data flow. The product is a pipeline, not a decision layer, which means you still need a BI tool or dashboard elsewhere to interpret data. Alpomi adds a native unified dashboard and Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs so you see what to do next, not just where to export data.
Enterprise-focused sales process with no self-serve option
Funnel is typically sold through an enterprise sales process; Starter is the only published tier but even that requires account setup assistance. Mid-market teams often describe a lengthy evaluation cycle with no ability to self-serve and test before committing to a $400+/month contract. Alpomi publishes pricing and offers self-serve Free and Starter options, with clear Pro and Agency tiers for scaling without requiring a sales conversation.
No native alerting or anomaly detection
Funnel collects and surfaces data but does not proactively notify you when something goes wrong. The platform is positioned as a data collection and transformation layer with no native anomaly detection, no spend spike alerts, and no performance threshold notifications. For performance teams running daily ad budgets, an undetected spend spike or sudden ROAS drop can cost significant money before anyone notices. Alpomi is building toward proactive alerting and Playbook-led proposed tasks (Pro+) so your team can review anomalies—not autonomous changes.
What users say about Funnel.io online
Feedback from G2, Trustpilot, Reddit, and independent reviews. Draw your own conclusions.
“I strongly advise against doing business with this company due to their unethical cancellation policy. Even if you cancel your service, they will still force you to pay for a future billing cycle — charging you for service you won't even use.”
Funnel.io's cancellation terms are a recurring complaint — a painful surprise for teams who assumed they could cancel and stop being charged.
Verified Trustpilot reviewerTrustpilot·March 2025“After 10 years working with Funnel, our experience has ended on a disappointing note... they are forcing us to maintain the contract for another year — something we neither need nor can afford at this time. It's unfortunate that after such a long relationship, they have not shown a more understanding or human approach.”
Funnel.io requires 30 days written notice to cancel — teams that miss this window are billed for a full additional year with no recourse.
Verified Trustpilot reviewerTrustpilot·January 2025
“Flexpoints are the bane of my existence. Funnel does some things extremely well, but nickel-and-diming you for every integration — two tabs of the same Google Sheet counts as two integrations — is one of them.”
The Funnel.io flexpoints pricing model is widely criticised in the PPC and marketing analytics community for making costs unpredictable and hard to control.
Reddit r/PPCReddit r/PPC·2025Pricing philosophy: Alpomi vs Funnel.io
How each platform prices and what that means as you scale.
Funnel.io pricing
Funnel uses a flexpoints usage-based system introduced in February 2026 following the discontinuation of its free plan. The Starter tier begins around $400/month and includes 500 flexpoints. Each connector costs 50 flexpoints, platform accounts 10, dashboards 150, and data warehouse destinations 300. Unused flexpoints do not carry over month to month, and adding a single new dashboard mid-month can push you over budget unexpectedly. At scale, mid-market deployments routinely run $2,000–$6,000/month; average enterprise contracts are in the region of $73,500/year. All plans require a sales conversation above Starter level.
Alpomi pricing
Alpomi uses flat tiers with AI credits—no flexpoints. Free tier (6 connection slots), Starter from £100/mo, Pro from £300/mo with more slots, syncs, and credits, plus Agency/Enterprise. Plan cost without point budgets or mid-month overruns.
See full pricingBest for / not a fit
When Funnel.io is still the right tool, and when teams switch to Alpomi for the Growth OS loop (Playbook to proposed tasks to Action Board).
Choose Funnel.io if…
- Large enterprise teams that need 500+ connectors and a warehouse-first data pipeline with transformation capabilities
- Data engineering teams building custom attribution models in BigQuery or Snowflake
- Organisations with dedicated data teams who need a collection and normalisation layer, not a dashboard
Choose Alpomi if…
- Mid-market agencies and brands that want a unified ads + e-commerce dashboard without a $400/month floor
- Teams that find flexpoints confusing or who want transparent, predictable pricing
- Performance marketers who want Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs alongside their data
- Agencies that need white-label client reporting without enterprise pricing
See performance. Decide in Playbook. Act on the Action Board.
Connect your stack on the free tier. Run your first audit. Get a Playbook with ranked priorities. Your team approves tasks before anything runs.
Starter & Pro billing
Free
£0/mo
Test the Playbook to Action Board loop before you pick a paid tier.
- Playbook and Action Board included
- 1 user
- Pro+ cross-domain Playbook on Pro
Pro
$470/mo
$350/mo
Early-adopter flat rate
Teams that need cross-domain Playbook, roles, and room to scale.
- AI Playbook and cross-domain recommendations
- Team workspace with role-based access
Quick setup first, then checkout—stay on Free anytime.
Starter
$250/mo
$120/mo
Early-adopter flat rate
Brands running Google Ads, Meta, and Shopify who have outgrown spreadsheets.
- Unified marketing dashboard
- Flat fee, no % of ad spend
- Pro+ cross-domain Playbook on Pro
Quick setup first, then checkout—stay on Free anytime.
How to switch from Funnel.io to Alpomi
Moving from Funnel.io to Alpomi is straightforward because Alpomi is a native dashboard, not another pipeline tool. You are not replacing one pipe with another—you are replacing the pipe plus the BI layer with a single platform.
- 1
Connect your ad accounts directly in Alpomi
Connect Google Ads and Meta Ads via OAuth in the Integrations panel. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow). No transformation rules or connector configuration needed.
- 2
Connect Shopify for e-commerce data (Pro+)
If you run e-commerce, connect Shopify to see product-level profitability, order data, and ROAS alongside ad spend in one dashboard.
- 3
Review your unified dashboard
Alpomi builds a pre-configured unified performance dashboard on first login. Review the default metrics, apply your preferred date ranges, and customise widgets to match what your team tracks.
- 4
Set up multi-client or white-label access
On the Agency tier, add client workspaces and configure white-label branding. Clients get their own login with access limited to their data.
- 5
Wind down Funnel
Once your team has validated data in Alpomi for 1–2 weeks, cancel Funnel at your next billing cycle. Export any historical Funnel reports you need to retain; Alpomi stores ongoing data with unlimited retention on Pro+.
Compare all six platforms in one table
See Alpomi beside Supermetrics, Funnel.io, Triple Whale, Swydo, Whatagraph, and AgencyAnalytics on pricing, Playbook, Shopify, and agency features.
Open full comparison tableFrequently asked questions: Alpomi vs Funnel.io
Is Alpomi a good Funnel.io alternative with no flexpoints?
Yes. If you are searching for a Funnel.io alternative with no flexpoints, Alpomi is built exactly for that. Alpomi uses transparent tier-based pricing (Free, Starter from £100/mo, Pro from £300/mo, Agency/Enterprise) with no per-connector, per-source, or per-dashboard point calculations. You know exactly what you get. Alpomi offers a unified dashboard (Google, Meta, Shopify), Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs, and white-label reporting for mid-market teams and agencies who have found Funnel's flexpoints confusing or its $400+/month minimum too high.
Does Alpomi have data warehouse destinations like Funnel?
Alpomi focuses on its unified dashboard and Playbook (Pro+) for advertising and e-commerce. For export, Pro+ includes API access and CSV/Excel. If your primary need is a single place to view and act on ad and sales performance, Alpomi replaces the need for a separate data hub plus BI. For warehouse-first workflows, Funnel may still be used; for dashboard-first with proposed tasks, Alpomi is the stronger alternative.
How does Alpomi pricing compare to Funnel?
Alpomi uses tier-based pricing: Free tier, Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. There are no flexpoints or per-connector calculations. Funnel's Starter plan starts around $400/month and uses a flexpoints system for capacity (connectors, dashboards, warehouse destinations). Alpomi is positioned for teams that want predictable, transparent pricing without enterprise-level minimums or point-based capacity planning.
What happened to Funnel.io's free plan?
Funnel discontinued its free plan. As of 2026, the lowest published tier starts around $400/month on a flexpoints model. If you are looking for a free Funnel.io alternative, Yes. Alpomi's free tier includes 6 connection slots, 8 manual syncs per month, 100 AI credits per month, and 1 user—no credit card. Paid tiers add more slots, syncs, and Pro+ Playbook.
Can Alpomi replace my Funnel + Looker Studio workflow?
Yes, for most mid-market use cases. Alpomi replaces the Funnel data hub and the Looker Studio reporting layer in one platform. You get a native unified dashboard with Google Ads, Meta, and Shopify data, plus Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs. If you need custom SQL modelling or highly customised BI visualisations, you may still want a separate warehouse; but for day-to-day performance reporting and proposed next steps, Alpomi is a simpler, more cost-effective replacement.
How long does it take to migrate from Funnel to Alpomi?
Most teams complete the migration in under a day. Connecting ad accounts takes minutes each, and Alpomi pre-builds a unified dashboard immediately. There are no connector configurations or transformation rules to set up. We recommend running both platforms in parallel for one to two weeks to validate data before cancelling Funnel.
Is Funnel.io good for e-commerce brands?
Funnel.io can connect to Shopify as a data source and pipe raw order and product data into a warehouse or BI tool, but it has no native e-commerce dashboard, no product-level profitability view, and no out-of-the-box ROAS calculation combining ad spend with Shopify revenue. You still need to build all of that yourself in Looker Studio, Tableau, or another BI tool — which adds significant setup time and ongoing maintenance. For e-commerce brands that want a unified Shopify + Google Ads + Meta view with product-level profitability and Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs, Alpomi is a more practical and cost-effective alternative on Pro+.
Which is better for agencies: Funnel.io or Alpomi?
For most agencies, Alpomi is the stronger choice. Funnel.io is designed for enterprise data teams running warehouse-first pipelines — it has no native multi-client dashboard, no white-label reporting, and no client-facing views built in. Agencies using Funnel still need to build all client reporting in a separate tool like Looker Studio. The $400+/month Starter minimum and the flexpoints model also make it expensive for agencies at small-to-mid scale. Alpomi's Agency tier provides multi-client dashboards, white-label reporting, role-based access, and Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs at a transparent mid-market price. If your agency primarily delivers performance reporting and proposed next steps rather than enterprise data engineering, Alpomi is the more appropriate platform.
Explore Alpomi
- Unified dashboardDashboard-first. Skip flexpoints and warehouse-only pipelines for day-to-day ops.
- Playbook & Action BoardProposed tasks from your data, not another BI export.
- For agenciesMulti-client Workspace and agency-tier reporting.
- PricingStart free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
Try Alpomi free. No credit card required.
Connect your channels in minutes. No per-connector fees, no seat limits on the free tier, no surprise invoices.
- No credit card
- No per-connector fees
- 6 slots on free
- Playbook on Pro+
