Alpomi vs Funnel.io: Performance Intelligence vs Data Hub
Alpomi is the best Funnel.io alternative in 2026 for mid-market teams and agencies that are tired of the "flexpoint tax" and want unified advertising intelligence at a transparent, predictable price. Alpomi combines Google Ads, Meta Ads, and Shopify in one dashboard with AI-powered recommendations and optional white-label reporting—no flexpoints, no $400/month minimum.
Alpomi is ideal for growing agencies, e-commerce brands, and performance teams that find Funnel too expensive (Starter from around $400/month after the free plan was discontinued), too complex (flexpoints for connectors, sources, dashboards, and warehouse destinations), or overkill for their need to unify ads and e-commerce and get actionable insights. If you have hit platform quotas or struggled with data flow control and transparency, Alpomi offers a simpler, dashboard-first approach with no per-connector calculations.
- Transparent pricing from Free and Starter tiers, no $400/month minimum or flexpoints
- Unified dashboard with built-in AI recommendations, not only a data hub
- E-commerce (Shopify) and ads in one view with product-level profitability (Pro+)
- Agency tier with multi-client and white-label at a mid-market price
- Support that typically responds within 2 hours
Book a demo · Pricing · Compare all alternatives
Quick comparison: Alpomi vs Funnel.io
A fast look at how the two platforms differ at a glance.
| Feature | Alpomi | Funnel.io |
|---|---|---|
| Built-in AI recommendations | Yes (Pro+) | Limited |
| Unified dashboard (not only ETL) | Yes | Data hub |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors |
| Transparent pricing, no flexpoints | Yes | Flexpoints model |
| Free tier | Yes | No (as of 2026) |
| Agency multi-client + white-label | Yes (Agency tier) | Enterprise |
What is Funnel.io?
Funnel.io is a marketing data hub built for enterprise and mid-market teams that need to collect, transform, and centralise data from many advertising and marketing sources before feeding it into BI tools or data warehouses. It connects to 500+ data sources and offers connectors to destinations like Google Looker Studio, BigQuery, Snowflake, and Tableau. Funnel is not a dashboard in itself—it is a data pipeline platform that sits between your ad channels and your chosen visualisation or modelling layer. In February 2026, Funnel restructured its pricing around a flexpoints usage-based model, discontinuing its free plan and raising the entry point significantly.
Where Funnel.io excels
A fair assessment—these are the areas where Funnel.io genuinely performs well.
Breadth of data sources (500+)
Funnel connects to more data sources than almost any competitor, including niche ad platforms, CRMs, and offline data. If you are running campaigns across many channels and need everything in one collection layer, Funnel has broad coverage that is difficult to match without building custom connectors.
Data transformation and modelling
Funnel offers data transformation features so teams can clean, normalise, and model data before it reaches a BI tool. This is valuable for enterprise teams with complex attribution or custom metric requirements — teams can standardise naming conventions and KPI definitions across channels before the data reaches analysts.
Warehouse-first enterprise workflows
For large organisations that need raw marketing data flowing into BigQuery, Snowflake, or Redshift for custom modelling by data teams, Funnel is purpose-built for that use case. Teams running marketing mix modelling (MMM) or incrementality testing with dedicated data engineers get genuine value from Funnel's pipeline architecture.
Marketing mix modelling and incrementality testing
Funnel includes native support for marketing mix modelling and incrementality testing at the Business and Enterprise tiers — capabilities that no mid-market dashboard tool, including Alpomi, currently offers natively. For enterprise teams that need to measure the true incremental lift of advertising investment across channels, Funnel's measurement layer is a genuine differentiator.
Where teams outgrow Funnel.io
The recurring pain points that lead teams to look for a Funnel.io alternative.
High cost and no free tier after February 2026 pricing changes
In February 2026, Funnel discontinued its free plan and moved all tiers to a flexpoints model. The Starter plan now begins around $400/month — a jump from the previous ~$120–240/month range. Real mid-market deployments with multiple connectors and dashboards commonly run $2,000–$6,000/month; average enterprise contracts are reportedly around $73,500/year. For mid-market teams and small agencies, this new minimum is a significant barrier. Alpomi offers a Free tier and Starter from around £100/mo with no flexpoints.
Complex flexpoints model that is hard to predict
In Funnel, each connector costs 50 flexpoints, data sources 5, dashboards 150, and data warehouse destinations 300. Custom connectors and some features cost double. Unused flexpoints do not carry over. Teams must constantly balance what they connect and build against a point budget, and adding one dashboard or destination mid-month can mean purchasing more capacity unplanned. Alpomi uses simple tier-based pricing: you know exactly what you get with no point-based calculations.
Data hub only, no native insights
Funnel is built to collect, transform, and feed data into other tools — it does not tell you what to do next. Users report concerns about data reliability, platform quota limitations, and limited control over data flow. The product is a pipeline, not a decision layer, which means you still need a BI tool or dashboard elsewhere to interpret data. Alpomi adds a native unified dashboard and AI-powered recommendations (Pro+) so you see what to do next, not just where to export data.
Enterprise-focused sales process with no self-serve option
Funnel is typically sold through an enterprise sales process; Starter is the only published tier but even that requires account setup assistance. Mid-market teams often describe a lengthy evaluation cycle with no ability to self-serve and test before committing to a $400+/month contract. Alpomi publishes pricing and offers self-serve Free and Starter options, with clear Pro and Agency tiers for scaling without requiring a sales conversation.
No native alerting or anomaly detection
Funnel collects and surfaces data but does not proactively notify you when something goes wrong. The platform is positioned as a data collection and transformation layer with no native anomaly detection, no spend spike alerts, and no performance threshold notifications. For performance teams running daily ad budgets, an undetected spend spike or sudden ROAS drop can cost significant money before anyone notices. Alpomi is building toward proactive alerting and AI-driven anomaly surfacing (Pro+), so your team is notified when something needs attention rather than discovering it manually.
What users say about Funnel.io online
Real feedback from G2, Trustpilot, Reddit, and independent reviews. Draw your own conclusions.
“I strongly advise against doing business with this company due to their unethical cancellation policy. Even if you cancel your service, they will still force you to pay for a future billing cycle — charging you for service you won't even use.”
Funnel.io's cancellation terms are a recurring complaint — a painful surprise for teams who assumed they could cancel and stop being charged.
Verified Trustpilot reviewerTrustpilot·March 2025“After 10 years working with Funnel, our experience has ended on a disappointing note... they are forcing us to maintain the contract for another year — something we neither need nor can afford at this time. It's unfortunate that after such a long relationship, they have not shown a more understanding or human approach.”
Funnel.io requires 30 days written notice to cancel — teams that miss this window are billed for a full additional year with no recourse.
Verified Trustpilot reviewerTrustpilot·January 2025
“Flexpoints are the bane of my existence. Funnel does some things extremely well, but nickel-and-diming you for every integration — two tabs of the same Google Sheet counts as two integrations — is one of them.”
The Funnel.io flexpoints pricing model is widely criticised in the PPC and marketing analytics community for making costs unpredictable and hard to control.
Reddit r/PPCReddit r/PPC·2025Alpomi vs Funnel.io — feature breakdown
A detailed feature-by-feature view to help you evaluate both platforms.
Yes (Pro+)
Limited
Yes
Data hub
Yes (Pro+)
Via connectors
Yes
Flexpoints model
Yes
No (as of 2026)
Yes (Agency tier)
Enterprise
For a full side-by-side with all five platforms, see our complete comparison.
Pricing philosophy: Alpomi vs Funnel.io
How the two platforms approach pricing and what it means as you scale.
Funnel.io pricing
Funnel uses a flexpoints usage-based system introduced in February 2026 following the discontinuation of its free plan. The Starter tier begins around $400/month and includes 500 flexpoints. Each connector costs 50 flexpoints, platform accounts 10, dashboards 150, and data warehouse destinations 300. Unused flexpoints do not carry over month to month, and adding a single new dashboard mid-month can push you over budget unexpectedly. At scale, mid-market deployments routinely run $2,000–$6,000/month; average enterprise contracts are in the region of $73,500/year. All plans require a sales conversation above Starter level.
Alpomi pricing
Alpomi uses flat tier-based pricing with no flexpoints or point calculations. Free tier to start; Starter from £100/mo; Pro from £300/mo or 5% of ad spend; Agency/Enterprise for custom needs. Each tier includes a defined set of integrations, users, and data retention. You can plan your cost without tracking point budgets or worrying about mid-month capacity overruns.
See full pricingWhich platform is right for you?
Choose Funnel.io if…
- Large enterprise teams that need 500+ connectors and a warehouse-first data pipeline with transformation capabilities
- Data engineering teams building custom attribution models in BigQuery or Snowflake
- Organisations with dedicated data teams who need a collection and normalisation layer, not a dashboard
Choose Alpomi if…
- Mid-market agencies and brands that want a unified ads + e-commerce dashboard without a $400/month floor
- Teams that find flexpoints confusing or who want transparent, predictable pricing
- Performance marketers who want AI-powered next-best-action recommendations alongside their data
- Agencies that need white-label client reporting without enterprise pricing
How to switch from Funnel.io to Alpomi
Moving from Funnel.io to Alpomi is straightforward because Alpomi is a native dashboard, not another pipeline tool. You are not replacing one pipe with another—you are replacing the pipe plus the BI layer with a single platform.
- 1
Connect your ad accounts directly in Alpomi
Connect Google Ads and Meta Ads via OAuth in the Integrations panel. Data starts syncing on an hourly basis immediately—no transformation rules or connector configuration needed.
- 2
Connect Shopify for e-commerce data (Pro+)
If you run e-commerce, connect Shopify to see product-level profitability, order data, and ROAS alongside ad spend in one dashboard. Real-time order sync is included.
- 3
Review your unified dashboard
Alpomi builds a pre-configured unified performance dashboard on first login. Review the default metrics, apply your preferred date ranges, and customise widgets to match what your team tracks.
- 4
Set up multi-client or white-label access
On the Agency tier, add client workspaces and configure white-label branding. Clients get their own login with access limited to their data.
- 5
Wind down Funnel
Once your team has validated data in Alpomi for 1–2 weeks, cancel Funnel at your next billing cycle. Export any historical Funnel reports you need to retain; Alpomi stores ongoing data with unlimited retention on Pro+.
Alpomi vs Supermetrics, Funnel.io, Triple Whale, Swydo, Whatagraph & AgencyAnalytics
How Alpomi stacks up against all six platforms in one view.
| Feature | Alpomi | Supermetrics | Funnel.io | Triple Whale | Swydo | Whatagraph | AgencyAnalytics |
|---|---|---|---|---|---|---|---|
| Built-in AI recommendations | Yes (Pro+) | No | Limited | Limited | No | Automated summaries only | AI summaries only |
| Unified dashboard (not just ETL) | Yes | No (feeds Sheets/BI) | Data hub only | Yes | Reporting-focused | Reporting-focused | Reporting-focused |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors only | Via connectors | Yes | Primarily ads reporting | Limited / connector-based | Basic Shopify only |
| Transparent pricing, no per-client scaling | Yes | Tiered + add-ons | Flexpoints model | Tiered | Scales with sources | Scales with usage | Per-client model |
| Free tier | Yes | Paid from €29/mo | No (as of 2026) | Varies | Trial only | Trial only | 14-day trial only |
| Agency multi-client + white-label | Yes (Agency tier) | No | Enterprise only | No | Yes (reporting focused) | Yes (higher tiers) | Yes (Growth+) |
| Support commitment | Typically under 2 hours | Complaints reported | Not highlighted | Mixed feedback | Not highlighted | Not highlighted | Mixed feedback |
Frequently asked questions: Alpomi vs Funnel.io
Is Alpomi a good Funnel.io alternative with no flexpoints?
Yes. If you are searching for a Funnel.io alternative with no flexpoints, Alpomi is built exactly for that. Alpomi uses transparent tier-based pricing (Free, Starter from £100/mo, Pro from £300/mo, Agency/Enterprise) with no per-connector, per-source, or per-dashboard point calculations. You know exactly what you get. Alpomi offers unified advertising intelligence (Google, Meta, Shopify), AI recommendations, and white-label reporting for mid-market teams and agencies who have found Funnel's flexpoints confusing or its $400+/month minimum too high.
Does Alpomi have data warehouse destinations like Funnel?
Alpomi focuses on its unified dashboard and AI insights for advertising and e-commerce. For export, Pro+ includes API access and CSV/Excel. If your primary need is a single place to view and act on ad and sales performance, Alpomi replaces the need for a separate data hub plus BI. For warehouse-first workflows, Funnel may still be used; for dashboard-first and AI recommendations, Alpomi is the stronger alternative.
How does Alpomi pricing compare to Funnel?
Alpomi uses tier-based pricing: Free tier, Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. There are no flexpoints or per-connector calculations. Funnel's Starter plan starts around $400/month and uses a flexpoints system for capacity (connectors, dashboards, warehouse destinations). Alpomi is positioned for teams that want predictable, transparent pricing without enterprise-level minimums or point-based capacity planning.
What happened to Funnel.io's free plan?
Funnel discontinued its free plan. As of 2026, the lowest published tier starts around $400/month on a flexpoints model. If you are looking for a free alternative to Funnel.io, Alpomi offers a free tier with 7 days data retention, 1 integration, and 1 user—no credit card required.
Can Alpomi replace my Funnel + Looker Studio workflow?
Yes, for most mid-market use cases. Alpomi replaces the Funnel data hub and the Looker Studio reporting layer in one platform. You get a native unified dashboard with Google Ads, Meta, and Shopify data, plus AI recommendations on Pro+. If you need custom SQL modelling or highly customised BI visualisations, you may still want a separate warehouse; but for day-to-day performance reporting and optimisation, Alpomi is a simpler, more cost-effective replacement.
How long does it take to migrate from Funnel to Alpomi?
Most teams complete the migration in under a day. Connecting ad accounts takes minutes each, and Alpomi pre-builds a unified dashboard immediately. There are no connector configurations or transformation rules to set up. We recommend running both platforms in parallel for one to two weeks to validate data before cancelling Funnel.
Is Funnel.io good for e-commerce brands?
Funnel.io can connect to Shopify as a data source and pipe raw order and product data into a warehouse or BI tool, but it has no native e-commerce dashboard, no product-level profitability view, and no out-of-the-box ROAS calculation combining ad spend with Shopify revenue. You still need to build all of that yourself in Looker Studio, Tableau, or another BI tool — which adds significant setup time and ongoing maintenance. For e-commerce brands that want a unified Shopify + Google Ads + Meta view with product-level profitability and AI-driven recommendations, Alpomi is a more practical and cost-effective alternative on Pro+.
Which is better for agencies: Funnel.io or Alpomi?
For most agencies, Alpomi is the stronger choice. Funnel.io is designed for enterprise data teams running warehouse-first pipelines — it has no native multi-client dashboard, no white-label reporting, and no client-facing views built in. Agencies using Funnel still need to build all client reporting in a separate tool like Looker Studio. The $400+/month Starter minimum and the flexpoints model also make it expensive for agencies at small-to-mid scale. Alpomi's Agency tier provides multi-client dashboards, white-label reporting, role-based access, and AI recommendations at a transparent mid-market price. If your agency primarily delivers performance reporting and optimisation rather than enterprise data engineering, Alpomi is the more appropriate platform.
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