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First Click Report
Same ROAS on Monday. Bigger Meta Bill on Friday.
UK marketing roundup: paid social, paid search, SEO, measurement, and AI. What moved, what it costs in pounds, and what to do this week.
Latest Articles
Showing 1–9 of 15 articles
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First Click ReportFirst Click Report: Same ROAS on Monday. Bigger Meta Bill on Friday.
ROAS flat but Meta invoice up? UK 2% fee, AI labels, Google AI Max—what UK Shopify brands fix before Friday.
11 min read
July 27, 2026
Beadonay Kamal
Paid Advertising
The Triple Whale Switching Playbook: Run Both Tools for 2–4 Weeks
Run Triple Whale beside your next tool for 2–4 weeks. Checklists, five metrics, go/no-go rules, and cutover steps for UK Shopify DTC.
12 min read
July 17, 2026Alpomi Team
Ecommerce Strategy
Triple Whale vs Polar Analytics vs Northbeam: Which Fits Your GMV Band?
Which attribution tool fits your GMV band? UK scenarios for sub-£500k to £8M+ and a two-week evaluation checklist.
10 min read
July 16, 2026Alpomi Team
Ecommerce Strategy
Why Your Triple Whale Bill Keeps Climbing (Even When ROAS Flatlines)
ROAS flat but Triple Whale bill up? GMV tier mechanics, UK £ band table, and flat Alpomi pricing comparison before renewal.
11 min read
July 15, 2026Alpomi Team
Paid Advertising
Why Meta, Google, and Shopify Never Agree on ROAS (And What to Trust)
Three tabs, three ROAS numbers. Fix UTMs, measure true profit ROAS, and pick one source of truth for Shopify DTC ad decisions.
11 min read
July 14, 2026Alpomi Team
Paid Advertising
Why E-Commerce Ads Are More Expensive and Less Effective -- And What the Best Operators Are Doing About It
Meta costs up. ROAS down. Attribution broken across every platform. Here are four structural forces that changed e-commerce advertising and what the best operators are doing about it.
11 min read
May 22, 2026Alpomi Team
Ecommerce Strategy
Why Shopify Is the Smartest Move Amazon Sellers Make in 2026
Amazon deactivated 50,000+ accounts in 2023. FBA costs run 35 to 50% of revenue. Here is the margin math, the data case, and how to start Shopify in 5 steps without rebuilding your business.
10 min read
May 15, 2026Alpomi Team
Ecommerce Strategy
Amazon Is Losing Its Grip on E-Commerce -- And Its Own Actions Prove It
Amazon reversed a major policy after 400 sellers boycotted. New registrations hit a 10-year low. Discovery rate fell from 61% to 50%. Here is what it all means for your business.
10 min read
May 8, 2026Alpomi Team
Ecommerce Strategy
The Platform Trap: How E-Commerce Vendor Lock-In Is Quietly Destroying Your Margins
Platform dependency costs e-commerce brands up to 108,000 pounds a year in misallocated ad spend alone. Here is how vendor lock-in works across four layers and how operators are breaking free.
10 min read
May 8, 2026Alpomi Team
First Click Report
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