81%
rely on flawed last-click attribution
Platforms over-claim ROAS by 40–70%
Built for DTC & E-Commerce
Your Shopify Store Is Growing. Your Attribution Data Is Lying.
Every platform claims the same Shopify order. Reconcile revenue with ad spend in one view—product-level ROAS when your pixel and journeys support it—and approve Playbook priorities before peak-season budget moves.
Connect your stack
Trusted by
The DTC data gap
Why merchants lose margin before they spot it
9–24h
per week on manual reporting
45% cite data fragmentation as a major problem
£226
average CAC in 2025, up 7% YoY
Privacy changes make it worse
40%
of traffic misattributed as Direct
Shopify and ad platform data never match
Closed-loop growth OS
Not another AI dashboard. A system that runs the full cycle.
Alpomi sits inside your decision cycle, not above it. It unifies signals from every channel, ranks what deserves attention today, and feeds outcomes back in so next week’s priorities are sharper.
Cross-domain intelligence
Competitors live in one lane. Alpomi connects all of them.
- Ads, SEO, revenue, and tracking correlated, not reported in separate tabs
- Weak measurement dampens recommendations until you fix the foundation
- When organic drops while spend rises, Alpomi connects the dots automatically
Decide and Act
Most tools stop at showing data. Alpomi runs the full cycle, from signal to team action to recorded outcome.
Intelligence that compounds
The system gets smarter every time you use it
- Set your strategy in Workspace. Alpomi tracks plan vs actual every day
- Apply a recommendation, record what happened. The system gets sharper each time
- The longer you use it, the more calibrated it becomes to your business
AI recommends. Your team decides. Nothing runs until someone says yes.
From pain to solution
Built for e-commerce teams. Problems you know. Fixes you can run.
Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow). Here is how Alpomi runs the Playbook to Action Board workflow for e-commerce on synced data.
You scale on platform ROAS. Margin tells the real story, usually a week late.
E-commerce
Shopify and ads never agree
Revenue lives in Shopify. Spend lives in Meta and Google. You push budget to SKUs that look fine in one tab, then stock, returns, or margin say otherwise.
One Sales view ties Shopify to paid channels. Product-level ROAS and peak-period tracking sit next to your daily Playbook.
Dashboards stop at charts
You know what happened last week. You still don't know which campaign to cut, which creative to refresh, or who owns the test.
Playbook reads synced data and writes what to consider next, with evidence attached. Proposed tasks land on the Action Board for your team to accept or skip.
Friday is export day
Pull Meta, Google, TikTok, Shopify. Rebuild the sheet. Brief the team. Ops and creative wait while you reconcile tabs.
Scheduled sync into one hub. Same numbers for stand-up, Playbook, and review. No spreadsheet chain before you can act.
Plan vs actual
The plan lives in a spreadsheet. The work lives in Alpomi.
Decks and Sheets set the direction—Workspace, Playbook, and the Action Board are where work actually happens.
The plan (spreadsheets & docs)
- SKU targets in Sheets, ad spend split across five platform tabs
- Scale decisions from platform ROAS. Margin checked later
- “Pause that campaign” in Slack with no owner or follow-through
What your team runs (Workspace + Action Board)
- Shopify revenue and paid channels in one synced view
- Product-level ROAS and peak-period signals in Playbook
- Proposed tasks on the Action Board. Accept, assign, or skip
Proof workflow: Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.
Shopify merchant pains
What DTC teams struggle with. What Alpomi shows on screen.
Each pain maps to a live workflow in Alpomi. Pick a topic to see the product view and jump to the feature page.
See
Pain
Revenue lives in Shopify. Spend lives in Meta, Google, and TikTok. You reconcile tabs before every stand-up.
How Alpomi helps
One Sales view ties Shopify to paid channels. Scheduled sync keeps product and campaign data in one hub.
- Shopify revenue beside ad spend
- Channel view without export chains
- Same numbers for stand-up and Playbook
See
Built for merchants
True ROAS. Product-level. Peak period.
Everything you need to run paid like a pro.
True ROAS Dashboard
Unified attribution across Shopify, Meta, Google, TikTok. One ROAS number you can trust.
- Unified attribution model
- Channel and campaign ROAS
- Compare platform vs true ROAS
- Budget allocation by real performance
Shopify + Platform Unified View
Sales data and ad spend in one place. No more spreadsheets or mismatched numbers.
- Shopify revenue sync
- All ad platforms in one view
- Revenue vs spend by channel
- 40% Direct traffic myth solved
Product-Level Performance
See which products and creatives drive margin. Optimise at SKU level, not just top-line.
- Product-level ROAS
- Creative and audience breakdown
- AOV and CAC by segment
- Inventory and campaign alignment
Peak Period Tracking (BFCM / Christmas)
Campaign and ROAS visibility through BFCM, Christmas, Summer Sale, and product launches.
- BFCM and sale event dashboards
- Peak vs baseline comparison
- Budget pacing during peaks
- Your campaigns, your visibility
Automated Reports
Scheduled reports for you and stakeholders. DTC metrics, ROAS, and product performance on autopilot.
- Scheduled delivery
- DTC-focused metrics
- Export and share
- No manual pull-together
Playbook budget priorities
Playbook proposes where to shift budget based on true ROAS and product performance. Your team approves before spend moves.
- Channel reallocation proposals
- Campaign-level suggestions to review
- Peak-period pacing
- Actionable, not generic
Peak periods
Your campaigns, not your agency's
Full visibility through every sale event. Pick a peak period to see how Alpomi tracks spend, ROAS, and product performance in real time.
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why DTC brands choose us
Why DTC brands choose Alpomi
Reconciled ROAS, not platform fiction
Configurable attribution when pixel and journeys support it. No more 40–70% over-claim. Optimise on numbers that match your Shopify.
Product-level clarity
Which products and ads are profitable. Pause losers, scale winners, improve AOV and CAC.
Peak period control
BFCM, Christmas, launches. Full visibility and pacing so you own the outcome.
Reports that match reality
Automated DTC reports. No more manual reconciliation or mismatched data.
Playbook for merchants
Proposed priorities based on ROAS, AOV, and product performance—your team approves before budget shifts.
Your data, your decisions
Unified view you control. No more guessing which channel deserves the next £1k.
DTC metrics
Metrics that matter
True ROAS
Unified attribution across Shopify and all ad platforms. One number that matches your P&L.
Product-level ROAS
Which SKUs and creatives pay back. Optimise at product level, not just top-line.
CAC & AOV
CAC by channel and segment. AOV trends. Know your unit economics.
Peak period performance
BFCM, Christmas, launches. Compare peak vs baseline and pace budget in real time.
Find your fit
Built for your setup
Ready for true ROAS?
Book a demo. We'll show you unified attribution, product-level performance, and peak period visibility—so your numbers match your P&L.
Start free. No credit card.
See performance. Decide in Playbook. Act on the Action Board.
Connect your stack on the free tier. Run your first audit. Get a Playbook with ranked priorities. Your team approves tasks before anything runs.
Starter & Pro billing
Free
£0/mo
Test the Playbook to Action Board loop before you pick a paid tier.
Connection slots
6Manual syncs / month
8AI credits / month
100- Playbook and Action Board included
- 1 user
- Pro+ cross-domain Playbook on Pro
Most popular
Pro
$470/mo
$350/mo
Early-adopter flat rate
Teams that need cross-domain Playbook, roles, and room to scale.
Connection slots
25Manual syncs / month
60AI credits / month
500- AI Playbook and cross-domain recommendations
- Team workspace with role-based access
Quick setup first, then checkout—stay on Free anytime.
Starter
$250/mo
$120/mo
Early-adopter flat rate
Brands running Google Ads, Meta, and Shopify who have outgrown spreadsheets.
Connection slots
12Manual syncs / month
25AI credits / month
200- Unified marketing dashboard
- Flat fee, no % of ad spend
- Pro+ cross-domain Playbook on Pro
Quick setup first, then checkout—stay on Free anytime.
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