49% of DTC brands say manual reporting is their biggest challenge. It doesn't have to be.
The Measured/Sequent Partners study of 300+ DTC directors found that 49% cite manual data and reporting as their number one measurement challenge. The typical workflow: export from Meta, export from Google, export from TikTok, open Shopify, reconcile manually, build a report. That's 9–24 hours per week on something that should be automatic. For most DTC brands, this is time their marketing team can't spend on strategy, creative, or growth.
features.icpFeaturePage.whyLookTitleLead features.icpFeaturePage.whyLookTitleHighlight
features.icpFeaturePage.whyLookSubtitle
features.icpFeaturePage.problemSrOnly
DTC marketers spend 9–24 hours per week on reporting (Measured/Sequent Partners, 300+ directors)
features.icpFeaturePage.problemSrOnly
49% of DTC brands cite manual data and reporting as their biggest measurement challenge
features.icpFeaturePage.problemSrOnly
23% of DTC brands still use spreadsheets as part of their martech stack
features.icpFeaturePage.problemSrOnly
Reports sent to stakeholders use different metrics and formats from what the marketing team tracks
features.icpFeaturePage.howHelpsTitle
Automated Reports for e-commerce include DTC metrics—ROAS, product performance, Shopify revenue, CAC by channel—with honest attribution qualifiers where journeys support them. One configuration, recurring delivery; pair with ROAS Attribution when stakeholders need reconciled numbers.
features.icpFeaturePage.beforeVsAfterTitleBefore features.icpFeaturePage.beforeVsAfterTitleVs features.icpFeaturePage.beforeVsAfterTitleAfter
features.icpFeaturePage.fromPainSubtitle
features.icpFeaturePage.before
Weekly report: pull Meta data, pull Google data, check Shopify, build spreadsheet, write summary, send. 4 hours. Repeat every week.
features.icpFeaturePage.withAlpomi
Weekly report: Alpomi delivers it automatically every Monday. ROAS, Shopify revenue, product performance, channel breakdown. You review and move on.
features.icpFeaturePage.before
Investor asks for monthly performance summary. You build it manually. 2 hours. Miss the format they wanted.
features.icpFeaturePage.withAlpomi
Investor receives automated monthly report from Alpomi on the 1st of each month. Same format, current data, your branding.
features.icpFeaturePage.outcomesTitleLead features.icpFeaturePage.outcomesTitleHighlight
9–24 hours per week saved
The DTC reporting tax, eliminated — so your team does marketing, not reporting admin
Shopify + ad data in one report
DTC metrics including Shopify revenue, ROAS, CAC, and product performance — all automatic
Consistent stakeholder reporting
Same format, same metrics, every month — no more one-off report builds
features.icpFeaturePage.wantBreakdown
features.icpFeaturePage.seeHowWorksfeatures.icpFeaturePage.relatedTitle
features.icpFeaturePage.relatedSubtitle
features.icpFeaturePage.ctaTitleLead features.icpFeaturePage.ctaTitleHighlight?
features.icpFeaturePage.ctaBody