You're spending 6 hours a week copying ad data into a spreadsheet that nobody reads
This is one of the most consistent findings in ad reporting research. SME owners describe it the same way: pulling data from Google Ads, pulling data from Meta, pasting it into a spreadsheet, building charts, formatting it, sending it to themselves or their accountant. Every week. Research (Dataslayer, 2024) puts the average at 6.5 hours per week. One agency documented 990 hours per year on this task alone. The people who need the report rarely read the version you manually built — because by the time it's done, it's already out of date.
Solved by Automated Reports — Reports that write themselves. Delivered on schedule.
What Automated Reports does
Automated Reports generates performance reports from your live Alpomi data on a schedule you set. You choose what goes in (which channels, campaigns, metrics, and date ranges), when it goes out (daily, weekly, or monthly), and who receives it. Reports can be delivered by email or accessed via a live dashboard link — and they look like you spent hours on them, even when you didn't.
- Scheduled report generation — daily, weekly, or monthly
- Configurable metrics — choose what appears in each report
- Email delivery to stakeholders, clients, or your own inbox
- Live dashboard links for real-time stakeholder access
- Custom branding — your logo and colour scheme
- PDF and CSV export formats
Why teams look for a Automated Reports solution
The real operational pain that drives people to Alpomi
6.5 hours per week on average spent manually exporting and compiling ad data
75% of marketers say they spend too much time on reporting (CallRail, 300 marketers)
Manual reports are out of date the moment they're finished
Business owners without an analyst are the ones spending this time — time taken from actual growth
What you get when you use Automated Reports
Real outcomes from teams using this feature in production
6+ hours per week reclaimed
No more manual data exports, spreadsheet builds, or format wrangling
Reports that are always current
Generated from live Alpomi data — never a stale export
Set once, runs forever
Configure the report once. It delivers itself every week or month indefinitely.
9–24 hours per week saved
The DTC reporting tax, eliminated — so your team does marketing, not reporting admin
Shopify + ad data in one report
DTC metrics including Shopify revenue, ROAS, CAC, and product performance — all automatic
Consistent stakeholder reporting
Same format, same metrics, every month — no more one-off report builds
42 workweeks of analyst time reclaimed annually
Per Bear Cognition case study — what manual report consolidation actually costs enterprise teams
Board-ready data on schedule
Consistent, current, live-data reports that land when stakeholders need them
One format for all brands and agencies
No more reformatting agency reports — everyone's data flows into the same output
Before Alpomi vs After Alpomi
From pain to clarity with Automated Reports
Before
Every Friday: export Google Ads data. Export Meta data. Open spreadsheet. Paste. Format. Build charts. Review. Send to accountant. 3 hours.
With Alpomi
Every Friday: Alpomi sends the report automatically. You review it for 10 minutes. Done.
Before
Monthly investor update: scramble to pull together the last 30 days of data, write a summary, format it. Half a day.
With Alpomi
Monthly investor update: scheduled Alpomi report delivered to investor on the 1st of each month. You added them to the distribution list once. Never again.
Built for your segment
See how Automated Reports solves problems specific to your business type
For growing businesses
Stop spending Sunday evening building next week's report
Most SMEs running their own ads spend 2–4 hours a week on manual reporting. Automated Reports does it for you — the data pulls itself, the report builds itself, and it arrives in your inbox on Monday morning.
- 2–4 hours saved on reporting every week
- Scheduled monthly reports for accountants or investors
- No more building reports from scratch in Sheets
ROAS, product performance, channel breakdown, and Shopify revenue — built automatically from your live data and delivered on schedule. No more Friday afternoon report builds.
- DTC-specific metrics in every report
- Shopify revenue alongside ad spend
- Share with stakeholders or investors automatically
For enterprise teams
Board-level reporting without analyst headcount
Senior stakeholders need consistent, reliable data — not a deck someone spent 3 days building. Automated Reports delivers scheduled reports to every stakeholder, with live dashboard links for anyone who needs real-time access.
- Scheduled reports for CMO, CFO, and board
- SLA-backed delivery — reports arrive on time, every time
- Custom branding for enterprise presentation standards
Get started in three steps
Configure your report
Choose the metrics, channels, date range, and recipients. Add your logo. Set the schedule — weekly, monthly, or custom.
Alpomi builds and delivers it
On schedule, Alpomi generates the report from live data and delivers it by email or live dashboard link.
Review in minutes instead of building for hours
The report is current, accurate, and formatted consistently. Your job is to read it, not build it.
Frequently asked questions
- What format are the reports delivered in?
- Email with PDF attachment, or a live dashboard link that stakeholders can access at any time with up-to-date data. CSV export is also available.
- Can I include my own branding on reports?
- Yes — add your logo and colour scheme. Reports look like they came from your team, not your tool.
- Can I send different reports to different people?
- Yes — configure separate reports for different stakeholder groups with different metrics and levels of detail.
Explore related features
These features work alongside Automated Reports. See how they fit together.
Ready to see Automated Reports in action?
Book a demo and we'll show you how Automated Reports connects to your stack and solves your reporting and attribution challenges.
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