Your agency can see spend data for a competing brand. Your junior analyst has admin access to live campaigns.
These are not hypothetical risks — they are documented failure modes in enterprise ad tech governance. Every major ad platform manages its own permission set independently. Google Ads uses Manager Accounts. Meta uses Business Manager. LinkedIn has its own access structure. Managing access across all of them, for all your brands and all your agencies, requires constant manual governance — and mistakes are costly. One wrong access setting means an agency sees competitor data. One over-provisioned junior means a live campaign gets accidentally changed.
Solved by Role-Based Access — The right people see the right data. Governance built in.
What Role-Based Access does
Role-Based Access lets you control exactly what each user can see and do within Alpomi. Assign roles — admin, manager, analyst, viewer — with configurable permissions per brand, region, or account. Audit trails log every significant action. Agency users can access client data without seeing other clients. New starters are provisioned correctly on day one without granting full admin access to production accounts.
- Custom roles with granular permission settings
- Data isolation by brand, region, or client
- Audit trail — full log of who changed what and when
- Agency access management — clients see only their data
- Read-only viewer roles for stakeholders and clients
- SSO-ready for enterprise identity providers
Why teams look for a Role-Based Access solution
The real operational pain that drives people to Alpomi
Each platform has its own permission system — governance is fragmented by design
New starters wait weeks for correct access across all platforms
Agencies managing multiple clients risk data leakage between client accounts
No centralised audit trail — if something changes, finding out who did it requires checking each platform separately
What you get when you use Role-Based Access
Real outcomes from teams using this feature in production
Day-one access for new team members
One provisioning step instead of 4+ separate platform access requests
Full audit trail in one place
Every significant action logged — across all connected platforms — in one view
Data isolation between brands and agencies
Agencies see their client's data. No cross-contamination. Governance that matches your contracts.
Before Alpomi vs After Alpomi
From pain to clarity with Role-Based Access
Before
New Head of Performance joins: send requests to Google Ads MCC, Meta Business Manager, LinkedIn, TikTok. Wait for approvals. Two weeks before they have full access. In the meantime, they're copying data from emails.
With Alpomi
New Head of Performance joins: admin creates their Alpomi role with correct permissions. They have cross-brand visibility with the right data access on day one.
Before
Performance audit: something changed in Campaign X last Thursday. Check Google Ads change history. Check Meta. Check TikTok. No single audit trail. 2 hours to reconstruct what happened.
With Alpomi
Performance audit: check Alpomi audit log. Who changed Campaign X, what they changed, and when — in one place. 5 minutes.
Built for your segment
See how Role-Based Access solves problems specific to your business type
For enterprise teams
Marketing governance that matches your org chart
Enterprise teams managing multiple brands, regions, and agencies can't rely on platform-level access controls. Role-Based Access creates one governance layer across all accounts — with the right visibility and permissions for each role.
- Custom roles for every tier — CMO, brand manager, analyst, agency
- Data isolation between brands and regions — no cross-contamination
- Full audit trail for compliance and change management
Get started in three steps
Define your roles
Create roles that match your org chart — CMO, brand manager, performance analyst, agency admin, viewer. Set permissions for each.
Assign users and scopes
Assign roles to users and define which brands, regions, or accounts they can access. Data isolation is enforced automatically.
Audit trail runs in the background
Every significant action — campaign change, report export, permission change — is logged with a timestamp and user ID.
Frequently asked questions
- Can I create custom roles beyond the default set?
- Yes — enterprise plans support fully custom role definitions with granular permission settings.
- Is the audit trail available to all plan types?
- Basic change logging is available on all plans. Full audit trail with user-level logging is an enterprise feature.
- Does Role-Based Access work across multiple brands in one instance?
- Yes — data isolation by brand is the core enterprise use case. A user assigned to Brand A sees Brand A data only, even if Brand B is in the same Alpomi instance.
Explore related features
These features work alongside Role-Based Access. See how they fit together.
Ready to see Role-Based Access in action?
Book a demo and we'll show you how Role-Based Access connects to your stack and solves your reporting and attribution challenges.
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