Marketing Domain

Platform AI keeps telling you to spend more. You need priorities you can trust.

Every platform's recommendation engine is designed with one goal: increase your spend on that platform. 'Expand your audience.' 'Try automated bidding.' 'Add more placements.' Alpomi's Playbook is different: it prioritises from reconciled performance and your goals. When it proposes pausing a campaign, your team reviews it. When it proposes shifting budget, you approve before anything changes in the ad platforms.

Solved by AI RecommendationsDaily Playbook priorities—proposed tasks your team approves.

Faster optimisation cycles
Priorities aligned to reconciled ROAS, not platform spend
No data analyst required
What you get

What AI Recommendations does

AI Recommendations analyses performance patterns across connected ad accounts and turns them into prioritised Playbook insights and proposed tasks on the Action Board—campaigns to review, budgets to reallocate, audiences showing fatigue, and creative combinations worth refreshing. Alpomi prioritises recommendations and proposed tasks from live data—your team reviews, approves, and executes. AI playbook and cross-domain recommendations: Pro+ (see pricing).

  • Campaign-level performance anomaly detection
  • Budget reallocation suggestions based on reconciled ROAS
  • Creative and audience fatigue alerts
  • Under-performing campaign flags with pause recommendations
  • Cross-channel budget shift opportunities
  • Weekly AI summary — what changed, what to do
Sound familiar?

Why teams look for a AI Recommendations solution

The real operational pain that drives people to Alpomi

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Platform AI recommendations are optimised to increase platform spend — not your profit

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Without a data analyst, optimisation decisions are made weekly at best, or not at all

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Campaign performance changes are often missed for days before someone notices

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Budget reallocation between channels requires manually checking all platforms and doing the maths

The impact

What you get when you use AI Recommendations

What changes when you close the loop on this feature

Faster optimisation cycles

Issues flagged in days, not weeks — so budget isn't wasted on underperforming campaigns

Priorities aligned to reconciled ROAS, not platform spend

Playbook items grounded in your performance—not the platform's revenue target

No data analyst required

Specific, actionable suggestions — not raw data to interpret yourself

Peak-period decisions in minutes

AI surfaces the most impactful opportunities during BFCM when every hour of spend matters

Creative fatigue caught early

Before CTR drops and ROAS craters — not after 3 weeks of wasted spend

Budget moves go to the right channel

Proposed tasks based on reconciled ROAS, not platform estimates

Portfolio-level optimisation at individual-account speed

AI reviews all accounts simultaneously — you see the most important actions first

Consistent optimisation policy across all brands

No more individual brand managers applying different logic to the same challenges

Underperformance caught in days, not weeks

Anomaly detection across all accounts means nothing runs undetected at scale

The shift

Before Alpomi vs After Alpomi

From pain to clarity with AI Recommendations

Before

Review campaigns manually each week. Notice one ad set is underperforming but not sure if it's temporary. Leave it running for another week. It's now wasted 2 weeks of budget.

With Alpomi

Playbook flags the ad set on day 3 with a proposed task to pause or refresh creative. You approve on the Action Board, then change the campaign in-platform. Budget saved.

Before

Budget decision: 50/50 split between Google and Meta because that's what you've always done.

With Alpomi

Playbook proposes shifting budget from Meta to Google — Meta ROAS has dropped, Google looks stronger on reconciled data. You approve the task, then change budgets in-platform.

Who it's for

Built for your segment

See how AI Recommendations solves problems specific to your business type

For growing businesses

Know what to check next—without hiring an analyst.

You don't have a dedicated analyst. AI Recommendations surfaces prioritised Playbook items and proposed tasks so you can review, approve, and act across channels in minutes—not hours of spreadsheet work.

  • Get told what to pause, what to scale, what to shift
  • No data science degree or analyst required
  • Recommendations aligned to your goals, not platform spend targets

For DTC brands

Know which campaigns to review before the window closes

During BFCM and peak periods, the brands that win review performance faster. AI Recommendations highlights what changed in your Playbook and which proposed tasks deserve attention first—your team still approves every change.

  • Peak-period budget shift recommendations
  • Product campaign performance analysis at SKU level
  • Creative fatigue alerts before performance drops

For enterprise teams

Portfolio-level priorities across every account

Reviewing performance for 20 accounts manually isn't scalable. Alpomi's Playbook works across your portfolio—surfacing the most impactful proposed tasks first, with enough context that any team member can review and act.

  • Portfolio-level Playbook priorities—not per-account guesswork
  • Consistent review workflow across brands and regions
  • Cross-brand budget opportunities surfaced in one feed
How it works

Get started in three steps

1
Step 1

Connect your campaigns

Alpomi ingests performance data from connected platforms—spend, ROAS, impressions, CTR, and conversion rates—across your accounts.

2
Step 2

Playbook prioritises patterns

We look for anomalies, fatigue signals, underperformance vs your benchmarks, and cross-channel reallocation opportunities—then rank what to review first.

3
Step 3

Review proposed tasks on the Action Board

Proposed tasks are specific: 'Review campaign X—CPA 42% above target.' 'Consider shifting £400 from Meta to Google—reconciled ROAS 3.2 vs 1.7.' You approve before changes go live in ad platforms.

FAQ

Frequently asked questions

How is this different from Google's and Meta's built-in AI suggestions?
Platform AI is designed to increase spend on that platform. Alpomi's Playbook prioritises from reconciled performance and your goals—it can propose pausing spend on a platform when data supports it, which native platform AI rarely suggests.
How often does the Playbook update?
Insights refresh on your sync schedule (typically hourly where connectors allow), with a weekly summary. You can review the live Playbook and Action Board at any time.
Does Alpomi change campaigns automatically?
Alpomi prioritises recommendations and proposed tasks from live data—your team reviews, approves, and executes. Proposed tasks appear on the Action Board; you apply approved changes in Google Ads, Meta, or other platforms.
Which plan includes AI playbook and cross-domain recommendations?
AI playbook and cross-domain recommendations: Pro+ (see pricing).

Ready to see AI Recommendations in action?

Book a demo and we'll show you how AI Recommendations connects to your stack and solves your reporting and attribution challenges.

No credit card required
Human-in-the-loop — you approve proposed tasks
Start free. No credit card.

See performance. Decide in Playbook. Act on the Action Board.

Connect your stack on the free tier. Run your first audit. Get a Playbook with ranked priorities. Your team approves tasks before anything runs.

Starter & Pro billing

Free

£0/mo

Test the Playbook to Action Board loop before you pick a paid tier.

Connection slots
6
Manual syncs / month
8
AI credits / month
100
  • Playbook and Action Board included
  • 1 user
  • Pro+ cross-domain Playbook on Pro
Start free
Most popular

Pro

$470/mo

$350/mo

Early-adopter flat rate

Teams that need cross-domain Playbook, roles, and room to scale.

Connection slots
25
Manual syncs / month
60
AI credits / month
500
  • AI Playbook and cross-domain recommendations
  • Team workspace with role-based access
Start on Pro

Quick setup first, then checkout—stay on Free anytime.

Starter

$250/mo

$120/mo

Early-adopter flat rate

Brands running Google Ads, Meta, and Shopify who have outgrown spreadsheets.

Connection slots
12
Manual syncs / month
25
AI credits / month
200
  • Unified marketing dashboard
  • Flat fee, no % of ad spend
  • Pro+ cross-domain Playbook on Pro
Start on Starter

Quick setup first, then checkout—stay on Free anytime.