Your platform's AI wants more budget. You need a short list of what to review today.
The conflict of interest in platform AI is well documented among DTC operators. Meta's Advantage+ campaigns expand audiences and claim conversions. Google's smart bidding maximises volume at a target CPA it influences. Those tools can help scale, but they are not aligned to your margins, MER targets, or Shopify P&L. Alpomi's Playbook prioritises from reconciled performance and proposes tasks your team approves—nothing publishes on autopilot.
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Meta Advantage+ often targets broad audiences that inflate conversion counts but erode product-level margins
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Creative fatigue builds faster on Meta and TikTok — often 2–4 weeks — and is invisible until CTR collapses
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Budget reallocation between products and channels during peak periods requires manual analysis
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Peak period decisions are made under time pressure — you need recommendations fast
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Alpomi analyses cross-channel performance, product-level ROAS, and creative signals to populate your Playbook with proposed tasks. During peak periods, it highlights campaigns worth reviewing and channels that look efficient on reconciled data—your team decides what to change in each ad platform.
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Week 2 of BFCM campaign: Meta creative set is fatiguing but performance looks OK at campaign level. You don't notice until week 3 when frequency is at 9 and CTR has halved.
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Day 10 of BFCM: Alpomi flags creative fatigue on Ad Set 3. Suggests refreshing creative or rotating in the B-variant. You act before CTR drops.
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Budget reallocation: based on feeling that Meta is 'doing better' than Google this week. ROAS numbers don't confirm it but the gut call is made.
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Budget reallocation: Alpomi surfaces reconciled ROAS—Meta 1.8, Google 3.1—and proposes shifting spend. You approve the task, then change budgets in-platform. Decision made in 3 minutes.
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Peak-period decisions in minutes
AI surfaces the most impactful opportunities during BFCM when every hour of spend matters
Creative fatigue caught early
Before CTR drops and ROAS craters — not after 3 weeks of wasted spend
Budget moves go to the right channel
Proposed tasks based on reconciled ROAS, not platform estimates
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