Your platform's AI wants more budget. You need a short list of what to review today.
The conflict of interest in platform AI is well documented among DTC operators. Meta's Advantage+ campaigns expand audiences and claim conversions. Google's smart bidding maximises volume at a target CPA it influences. Those tools can help scale, but they are not aligned to your margins, MER targets, or Shopify P&L. Alpomi's Playbook prioritises from reconciled performance and proposes tasks your team approves—nothing publishes on autopilot.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Meta Advantage+ often targets broad audiences that inflate conversion counts but erode product-level margins
Problem
Creative fatigue builds faster on Meta and TikTok — often 2–4 weeks — and is invisible until CTR collapses
Problem
Budget reallocation between products and channels during peak periods requires manual analysis
Problem
Peak period decisions are made under time pressure — you need recommendations fast
How AI Recommendations helps
Alpomi analyses cross-channel performance, product-level ROAS, and creative signals to populate your Playbook with proposed tasks. During peak periods, it highlights campaigns worth reviewing and channels that look efficient on reconciled data—your team decides what to change in each ad platform.
Before Alpomi vs After Alpomi
From pain to clarity with AI Recommendations
Before
Week 2 of BFCM campaign: Meta creative set is fatiguing but performance looks OK at campaign level. You don't notice until week 3 when frequency is at 9 and CTR has halved.
With Alpomi
Day 10 of BFCM: Alpomi flags creative fatigue on Ad Set 3. Suggests refreshing creative or rotating in the B-variant. You act before CTR drops.
Before
Budget reallocation: based on feeling that Meta is 'doing better' than Google this week. ROAS numbers don't confirm it but the gut call is made.
With Alpomi
Budget reallocation: Alpomi surfaces reconciled ROAS—Meta 1.8, Google 3.1—and proposes shifting spend. You approve the task, then change budgets in-platform. Decision made in 3 minutes.
What you get when you use AI Recommendations
Peak-period decisions in minutes
AI surfaces the most impactful opportunities during BFCM when every hour of spend matters
Creative fatigue caught early
Before CTR drops and ROAS craters — not after 3 weeks of wasted spend
Budget moves go to the right channel
Proposed tasks based on reconciled ROAS, not platform estimates
Want the full technical breakdown?
See how AI Recommendations worksRelated features for you
These features work alongside AI Recommendations for for e-commerce.
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Book a demo and we'll show you how AI Recommendations solves these exact problems for for e-commerce.