You scaled spend by 3x for BFCM. You found out which campaigns wasted it in January.
Almost every DTC brand has a version of this story. BFCM is simultaneously the highest-revenue and highest-chaos period. You are scaling spend across Meta, Google, and TikTok while attribution is least reliable and competition is highest. The brands that scale profitably are the ones that set up measurement infrastructure before Black Friday — not the ones checking dashboards every 2 hours and making calls on incomplete data.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Peak period attribution is least reliable when stakes are highest
Problem
Checking Meta, Google, TikTok, and Shopify separately during BFCM wastes hours you don't have
Problem
Post-BFCM audits regularly reveal 20–30% of peak spend went to underperforming campaigns
Problem
Under-investing in high-performing channels during BFCM because you couldn't see which ones were winning
How Peak Period Tracking helps
Peak Period Tracking gives you a dedicated dashboard for BFCM and other trading windows. You see live spend, ROAS, product performance, and budget pacing across all channels in one view — updated every 15 minutes. You can compare against last year's peak and against your non-peak baseline to see whether you're overperforming or losing ground.
Before Alpomi vs After Alpomi
From pain to clarity with Peak Period Tracking
Before
Black Friday: 6am check of Meta, Google, TikTok, Shopify. Spend 40 minutes getting the data. Make a call on budget shifts based on incomplete picture. Repeat every 3 hours.
With Alpomi
Black Friday: open Alpomi Peak Period dashboard. One view: total spend £12,400, ROAS 3.8x, up 22% vs last BFCM. Top product: Jacket SKU driving 35% of revenue. Decision: increase Google Shopping spend on outerwear collection. 5 minutes.
Before
BFCM debrief: piece together what happened from exports across 4 platforms. Takes 3 days. Learnings arrive too late to apply to Christmas campaign.
With Alpomi
BFCM debrief: Alpomi peak period archive shows channel-by-channel ROAS, product-level performance, and pacing vs plan. 30 minutes. Christmas campaign adjusted before it launches.
What you get when you use Peak Period Tracking
One view during BFCM — not four
All channels, live spend, and live ROAS in a single peak period dashboard
Peak vs baseline comparison
Know whether BFCM is overperforming or underperforming vs your typical week — in real time
Faster decisions when every hour of spend matters
Make budget shifts during peak based on live data — not gut feel or 3-hour-old numbers
Want the full technical breakdown?
See how Peak Period Tracking worksRelated features for you
These features work alongside Peak Period Tracking for for e-commerce.
Ready to fix this for your business?
Book a demo and we'll show you how Peak Period Tracking solves these exact problems for for e-commerce.