BFCM: you scaled spend by 3x and didn't know which campaigns were wasting it until January
Every DTC brand has a BFCM story where the numbers looked fine in the platform dashboards but the profit wasn't there when refunds and COGS were factored in. The issue isn't just attribution — it's that most brands are managing 3–5 platforms simultaneously during peak, with no unified spend view and no early warning system for campaigns burning budget without proportional return.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Scaling spend across Meta, Google, and TikTok simultaneously during peak periods creates visibility gaps
Problem
Individual platform budget caps don't protect your total marketing budget
Problem
Under-pacing on one channel during BFCM means missed revenue opportunity
Problem
Over-pacing on a low-ROAS campaign during peak means profit lost at scale
How Budget Pacing helps
Budget Pacing during BFCM gives one spend view across channels, with pacing trends showing where you will finish at current trajectories. Overspend and under-pacing alerts surface in Insights; pair with Playbook proposed tasks when you want to reallocate—your team still approves changes in each ad platform.
Before Alpomi vs After Alpomi
From pain to clarity with Budget Pacing
Before
Black Friday: checking Meta, Google, and TikTok Ads dashboards every 2 hours. No unified view. Decisions made on individual channel data, not total picture.
With Alpomi
Black Friday: one Alpomi view for total spend, pacing by channel, and reconciled ROAS. Alerts fire on the sync schedule—your team acts in-platform.
Before
Monday after BFCM: you realise one campaign overspent by £2,400 over the weekend because you didn't catch the pacing.
With Alpomi
Saturday 10am: Alpomi alert — 'Campaign X is on track to overspend by £2,400 by Monday.' You pause it before the damage is done.
What you get when you use Budget Pacing
Pacing visibility during peak periods
One total spend view across channels on the scheduled sync—alerts before overspend compounds
20–30% more efficient peak spend
Catch overspend and under-pacing during the season — not only in the post-mortem
Budget reallocation in minutes
See where budget is being wasted during peak and shift it to what's working
Want the full technical breakdown?
See how Budget Pacing worksRelated features for you
These features work alongside Budget Pacing for for e-commerce.
Ready to fix this for your business?
Book a demo and we'll show you how Budget Pacing solves these exact problems for for e-commerce.