BFCM: you scaled spend by 3x and didn't know which campaigns were wasting it until January
Every DTC brand has a BFCM story where the numbers looked fine in the platform dashboards but the profit wasn't there when refunds and COGS were factored in. The issue isn't just attribution — it's that most brands are managing 3–5 platforms simultaneously during peak, with no unified spend view and no early warning system for campaigns burning budget without proportional return.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Scaling spend across Meta, Google, and TikTok simultaneously during peak periods creates visibility gaps
Problem
Individual platform budget caps don't protect your total marketing budget
Problem
Under-pacing on one channel during BFCM means missed revenue opportunity
Problem
Over-pacing on a low-ROAS campaign during peak means profit lost at scale
How Budget Pacing helps
Budget Pacing during BFCM means you have one live view of spend across every channel, with pacing trends showing where you'll finish if current trajectories hold. Overspend alerts fire in real time. Under-pacing flags help you reallocate to what's working while the window is still open.
Before Alpomi vs After Alpomi
From pain to clarity with Budget Pacing
Before
Black Friday: checking Meta, Google, and TikTok Ads dashboards every 2 hours. No unified view. Decisions made on individual channel data, not total picture.
With Alpomi
Black Friday: one Alpomi dashboard showing total spend, pacing by channel, and ROAS in real time. One view. Faster decisions.
Before
Monday after BFCM: you realise one campaign overspent by £2,400 over the weekend because you didn't catch the pacing.
With Alpomi
Saturday 10am: Alpomi alert — 'Campaign X is on track to overspend by £2,400 by Monday.' You pause it before the damage is done.
What you get when you use Budget Pacing
Real-time pacing during peak periods
One total spend view across all channels — updated every 15 minutes during BFCM
20–30% more efficient peak spend
Catch overspend and under-pacing in real time — not after the season ends
Budget reallocation in minutes
See where budget is being wasted during peak and shift it to what's working
Want the full technical breakdown?
See how Budget Pacing worksRelated features for you
These features work alongside Budget Pacing for for e-commerce.
Ready to fix this for your business?
Book a demo and we'll show you how Budget Pacing solves these exact problems for for e-commerce.