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Marketing Domain
You found out you overspent by £800 last month. Three days after it happened.
This is one of the most common SME experiences with paid ads. Budget caps in Google and Meta are not hard limits — they average out over the month and can overspend by up to 2x on any given day. Without a unified view of spend across all platforms, you only discover the problem in hindsight. By then, the money is gone.
Solved by Budget Pacing — Know before you overspend. Control without micromanaging.
No more surprise overspends
Full budget utilisation
One total spend view
What you get
What Budget Pacing does
Budget Pacing tracks spend against the plan you set—by campaign, channel, or total—across connected platforms. See whether you are on track, behind, or trending to overspend, with alerts before month-end surprises. You set targets and thresholds; your team adjusts budgets in the native ad platforms when an alert fires. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
- Spend vs budget tracking by campaign, platform, and total — updated on your sync schedule
- Pacing trend projection — where will you finish the month at current pace
- Overspend alerts — threshold-based notifications before you blow the budget
- Under-pacing flags — know when budget is being left on the table
- Daily, weekly, and monthly budget views
- Cross-platform spend aggregation — one total for all channels
Sound familiar?
Why teams look for a Budget Pacing solution
The real operational pain that drives people to Alpomi
Google Ads budgets can overspend by up to 2x on a single day (Google's own policy)
No single view of total spend across Google, Meta, and TikTok
Manually checking spend across platforms takes time you don't have
Budget alerts inside individual platforms don't account for cross-channel total
The impact
What you get when you use Budget Pacing
What changes when you close the loop on this feature
No more surprise overspends
Alerts fire before the budget is blown — not after
Full budget utilisation
Under-pacing flags mean budget gets moved to where it performs, not left idle
One total spend view
All channels in one number — no more mental arithmetic across platforms
Pacing visibility during peak periods
One total spend view across channels on the scheduled sync—alerts before overspend compounds
20–30% more efficient peak spend
Catch overspend and under-pacing during the season — not only in the post-mortem
Budget reallocation in minutes
See where budget is being wasted during peak and shift it to what's working
The shift
Before Alpomi vs After Alpomi
From pain to clarity with Budget Pacing
Before
Check Google Ads: £340 spent. Check Meta: £280 spent. Add them up manually. Realise you're £200 over the combined weekly plan. Three days later.
With Alpomi
Alpomi sends an alert: 'At current pace, you will overspend by £215 this week.' You adjust before the money is gone.
Before
End of month: you discover you under-spent by £600 on Meta because campaigns were paused and you didn't notice. Wasted budget allocation.
With Alpomi
Mid-month: Alpomi flags under-pacing on Meta. You reallocate to Google where performance is stronger. Budget fully utilised.
Who it's for
Built for your segment
See how Budget Pacing solves problems specific to your business type
For growing businesses
Stop finding out you've overspent three days after it happened
Most SMEs discover budget problems when they check their bank account or their platform dashboards the following week. Budget Pacing fires alerts before the overspend happens — so you control spend, not the other way around.
- Overspend alerts before the budget is gone
- Daily pacing view — are you on track to hit your monthly target
- One total spend view across all channels — no more piecing it together
Peak periods are when overspends hurt most and under-investment costs most. Budget Pacing keeps you in control during BFCM, Christmas, and product launches — so you spend what you planned, not what the platforms want.
- Real-time pacing during peak periods
- Channel-level spend vs plan in one view
- Alerts before you miss the window or bust the budget
How it works
Get started in three steps
Step 1
Set your budget and period
Enter your total budget for each campaign, channel, or the whole account. Set the period — daily, weekly, or monthly.
Step 2
Alpomi tracks spend on sync
Spend data from connected platforms rolls into one total on the scheduled sync. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
Step 3
Alerts fire before the problem
If you are tracking to overspend or under-pace, you get notified before it happens — not after. You adjust budgets in Google or Meta; Alpomi shows where the issue is.
FAQ
Frequently asked questions
- Can I set budget alerts by campaign or only at account level?
- Both. You can set pacing alerts at campaign level, platform level, or total account level. Alerts are configurable by threshold percentage.
- Does Budget Pacing work during BFCM when spend is intentionally higher?
- Yes — you update your budget settings for the peak period and Alpomi tracks against your new targets. The pacing logic accounts for your intended peak spend.
- What happens when the alert fires?
- You get a notification (email, in-app, or both). You then take action in the native platform — Alpomi shows you where the problem is, and you make the adjustment in Google or Meta.
Explore related features
These features work alongside Budget Pacing. See how they fit together.
Ready to see Budget Pacing in action?
Book a demo and we'll show you how Budget Pacing connects to your stack and solves your reporting and attribution challenges.
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