You found out you overspent by £800 last month. Three days after it happened.
This is one of the most common SME experiences with paid ads. Budget caps in Google and Meta are not hard limits — they average out over the month and can overspend by up to 2x on any given day. Without a unified view of spend across all platforms, you only discover the problem in hindsight. By then, the money is gone.
Why For SMEs look for this solution
The real operational pain we solve
Problem
Google Ads budgets can overspend by up to 2x on a single day (Google's own policy)
Problem
No single view of total spend across Google, Meta, and TikTok
Problem
Manually checking spend across platforms takes time you don't have
Problem
Budget alerts inside individual platforms don't account for cross-channel total
How Budget Pacing helps
Budget Pacing watches your spend across every connected platform and alerts you when you're trending to overspend — or when budget is being left on the table. You get one total spend view, one daily pacing number, and alerts that fire before the problem happens.
Before Alpomi vs After Alpomi
From pain to clarity with Budget Pacing
Before
Check Google Ads: £340 spent. Check Meta: £280 spent. Add them up manually. Realise you're £200 over the combined weekly plan. Three days later.
With Alpomi
Alpomi sends an alert: 'At current pace, you will overspend by £215 this week.' You adjust before the money is gone.
Before
End of month: you discover you under-spent by £600 on Meta because campaigns were paused and you didn't notice. Wasted budget allocation.
With Alpomi
Mid-month: Alpomi flags under-pacing on Meta. You reallocate to Google where performance is stronger. Budget fully utilised.
What you get when you use Budget Pacing
No more surprise overspends
Alerts fire before the budget is blown — not after
Full budget utilisation
Under-pacing flags mean budget gets moved to where it performs, not left idle
One total spend view
All channels in one number — no more mental arithmetic across platforms
Want the full technical breakdown?
See how Budget Pacing worksRelated features for you
These features work alongside Budget Pacing for for smes.
Ready to fix this for your business?
Book a demo and we'll show you how Budget Pacing solves these exact problems for for smes.