You found out you overspent by £800 last month. Three days after it happened.
This is one of the most common SME experiences with paid ads. Budget caps in Google and Meta are not hard limits — they average out over the month and can overspend by up to 2x on any given day. Without a unified view of spend across all platforms, you only discover the problem in hindsight. By then, the money is gone.
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Google Ads budgets can overspend by up to 2x on a single day (Google's own policy)
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No single view of total spend across Google, Meta, and TikTok
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Manually checking spend across platforms takes time you don't have
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Budget alerts inside individual platforms don't account for cross-channel total
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Budget Pacing watches your spend across every connected platform and alerts you when you're trending to overspend — or when budget is being left on the table. You get one total spend view, one daily pacing number, and alerts that fire before the problem happens.
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Check Google Ads: £340 spent. Check Meta: £280 spent. Add them up manually. Realise you're £200 over the combined weekly plan. Three days later.
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Alpomi sends an alert: 'At current pace, you will overspend by £215 this week.' You adjust before the money is gone.
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End of month: you discover you under-spent by £600 on Meta because campaigns were paused and you didn't notice. Wasted budget allocation.
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Mid-month: Alpomi flags under-pacing on Meta. You reallocate to Google where performance is stronger. Budget fully utilised.
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No more surprise overspends
Alerts fire before the budget is blown — not after
Full budget utilisation
Under-pacing flags mean budget gets moved to where it performs, not left idle
One total spend view
All channels in one number — no more mental arithmetic across platforms
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