Your ROAS looks great. Your bank account disagrees. Here's the problem.
This is the most common trap for SME owners running their own ads. The ROAS number in Google Ads looks like 4.5x. Meta shows 3.8x. But after COGS, shipping, returns, and payment fees, you're barely breaking even. The platforms are showing you revenue metrics, not profit metrics — and every platform uses a different window to claim credit. One documented case: an eCommerce owner running at 4.5 ROAS discovered they were generating £1,200 profit on £22,000 revenue. ROAS was a lie.
Why For SMEs look for this solution
The real operational pain we solve
Problem
Platform ROAS measures revenue, not what you actually keep
Problem
Google and Meta both claim the same conversion — your real conversion count is half what they show
Problem
The 'learning phase' burns budget without giving you reliable data to act on
Problem
Blended ROAS (total revenue ÷ total spend) is a much better signal but hard to calculate manually
How ROAS Attribution helps
ROAS Attribution applies a consistent attribution model across all your platforms so you stop being misled by each one's self-reported numbers. You see your true ROAS — the number that reflects what's actually happening in your business — alongside each platform's reported figure so you can see exactly how much they're over-claiming.
Before Alpomi vs After Alpomi
From pain to clarity with ROAS Attribution
Before
Check Google: 4.2 ROAS. Check Meta: 3.8 ROAS. Calculate blended in a spreadsheet. Get a different number every time. Make a budget call based on the platform number that looks best.
With Alpomi
Check Alpomi: true blended ROAS of 2.1. See platform-reported vs actual side by side. Know exactly which channel is over-claiming. Make budget decisions on the real number.
Before
Scale the campaign with the best-looking ROAS. Profit doesn't move. Wonder why.
With Alpomi
Scale the campaign with the best true ROAS. Profit moves. Keep scaling.
What you get when you use ROAS Attribution
Stop wasting budget on overstated ROAS
Platform ROAS is typically 40–70% overstated vs actual business performance. Now you optimise on the real number.
One attribution model across all platforms
No more spreadsheet reconciliation between Google and Meta reports
ROAS that matches your actual revenue
Blended ROAS calculated from actual spend and actual sales — not platform estimates
Want the full technical breakdown?
See how ROAS Attribution worksRelated features for you
These features work alongside ROAS Attribution for for smes.
Ready to fix this for your business?
Book a demo and we'll show you how ROAS Attribution solves these exact problems for for smes.