You scaled spend by 3x for BFCM. You found out which campaigns wasted it in January.
Almost every DTC brand has a version of this story. BFCM is simultaneously the highest-revenue and highest-chaos period. You are scaling spend across Meta, Google, and TikTok while attribution is least reliable and competition is highest. The brands that scale profitably are the ones that set up measurement infrastructure before Black Friday — not the ones checking dashboards every 2 hours and making calls on incomplete data.
Solved by Peak Period Tracking — BFCM, Christmas, product launches — full visibility when it matters most.
What Peak Period Tracking does
Peak Period Tracking is a dedicated view for your highest-stakes trading windows — Black Friday/Cyber Monday, Christmas, Summer Sale, and product launches. It gives you real-time spend pacing, campaign ROAS, product performance, and budget status across all channels in a single view, so you can make the right calls while the window is still open — not in the post-mortem.
- Custom peak period date ranges — set any trading window
- Live spend, ROAS, and pacing vs peak-period budget
- Peak vs baseline comparison — see performance relative to non-peak
- Product performance during peak — which SKUs are driving the season
- Multi-channel view — total spend and ROAS across all platforms
- Peak period archive — compare this year's BFCM to last year's
Why teams look for a Peak Period Tracking solution
The real operational pain that drives people to Alpomi
Peak period attribution is least reliable when stakes are highest
Checking Meta, Google, TikTok, and Shopify separately during BFCM wastes hours you don't have
Post-BFCM audits regularly reveal 20–30% of peak spend went to underperforming campaigns
Under-investing in high-performing channels during BFCM because you couldn't see which ones were winning
What you get when you use Peak Period Tracking
Real outcomes from teams using this feature in production
One view during BFCM — not four
All channels, live spend, and live ROAS in a single peak period dashboard
Peak vs baseline comparison
Know whether BFCM is overperforming or underperforming vs your typical week — in real time
Faster decisions when every hour of spend matters
Make budget shifts during peak based on live data — not gut feel or 3-hour-old numbers
Before Alpomi vs After Alpomi
From pain to clarity with Peak Period Tracking
Before
Black Friday: 6am check of Meta, Google, TikTok, Shopify. Spend 40 minutes getting the data. Make a call on budget shifts based on incomplete picture. Repeat every 3 hours.
With Alpomi
Black Friday: open Alpomi Peak Period dashboard. One view: total spend £12,400, ROAS 3.8x, up 22% vs last BFCM. Top product: Jacket SKU driving 35% of revenue. Decision: increase Google Shopping spend on outerwear collection. 5 minutes.
Before
BFCM debrief: piece together what happened from exports across 4 platforms. Takes 3 days. Learnings arrive too late to apply to Christmas campaign.
With Alpomi
BFCM debrief: Alpomi peak period archive shows channel-by-channel ROAS, product-level performance, and pacing vs plan. 30 minutes. Christmas campaign adjusted before it launches.
Built for your segment
See how Peak Period Tracking solves problems specific to your business type
For DTC brands
The brands that win BFCM built their measurement before the rush — not during it
ThoughtMetric's analysis of 100 e-commerce brands found this clearly: the brands that won were the ones executing a plan, not improvising. Peak Period Tracking is the measurement infrastructure that lets you execute.
- Live ROAS and spend across all channels during BFCM
- Peak vs baseline comparison — know how this BFCM is tracking vs last year
- Product performance during peak so you double down on what's selling
Get started in three steps
Define your peak period
Set the start and end dates for your trading window — BFCM, Christmas, Summer Sale, or any product launch.
Set your peak budget and ROAS targets
Enter what you plan to spend and the ROAS you need. Alpomi tracks live performance against both.
One dashboard for the whole window
Live spend, ROAS, product performance, and budget pacing — all in one view, updated every 15 minutes throughout the peak period.
Frequently asked questions
- Can I set up a peak period before BFCM starts?
- Yes — you define the peak period in advance with your budget and targets. When the window opens, the dashboard activates automatically.
- Can I compare this year's BFCM against last year's?
- Yes — Peak Period Tracking archives each trading window so you can compare performance year-over-year.
- Does Peak Period Tracking work for non-BFCM events like product launches?
- Yes — you can create a peak period for any date range. Product launches, seasonal campaigns, and any time-bound trading window.
Explore related features
These features work alongside Peak Period Tracking. See how they fit together.
Ready to see Peak Period Tracking in action?
Book a demo and we'll show you how Peak Period Tracking connects to your stack and solves your reporting and attribution challenges.
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