Meta says 57 purchases. Shopify shows 24. You don't know what number to trust
This is one of the most common DTC frustrations of the past five years. Post-iOS14, platform attribution became unreliable. Meta's 7-day click window, Google's data-driven model, and Shopify's last-click reporting all conflict. You have four data sources and none of them agree — so scaling decisions become guesswork. The brand that wins connects Shopify and ads in one place first, then reviews Playbook priorities from reconciled data.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Meta over-attributes conversions by 26% on average vs actual analytics
Problem
A customer who clicks TikTok, then Meta, then Google gets counted as a conversion on all three
Problem
iOS14 removed 30–50% of attributable ad data from Facebook
Problem
Shopify revenue and Meta-reported revenue never match — even on the same day
How Unified Dashboard helps
Unified Dashboard pulls Shopify sales and ad platform data into one Insights view with consistent definitions—use ROAS Attribution for reconciled performance when your pixel and journeys support it. Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.
Before Alpomi vs After Alpomi
From pain to clarity with Unified Dashboard
Before
Check Meta Ads Manager: 57 purchases, 4.2 ROAS. Check Shopify: 24 orders. Check Google Analytics: 31 conversions. Three different stories. No way to know which budget to increase.
With Alpomi
Check Alpomi: spend and orders in one view, reconciled ROAS alongside platform-reported figures. Review Playbook items before you scale.
Before
BFCM weekend: you're checking Meta, Google, TikTok, and Shopify separately every hour to understand what's happening.
With Alpomi
One dashboard for spend and attributed sales across channels on the scheduled sync—priorities surface in Playbook for your team to approve.
What you get when you use Unified Dashboard
One number that matches your Shopify
Unified attribution that reconciles platform data with actual orders
9–24 hours per week saved
Per Measured/Sequent Partners research — DTC brands spend this on manual reporting. Alpomi eliminates it.
Confident scaling decisions
Scale campaigns based on data you trust, not platform over-reporting
Want the full technical breakdown?
See how Unified Dashboard worksRelated features for you
These features work alongside Unified Dashboard for for e-commerce.
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Book a demo and we'll show you how Unified Dashboard solves these exact problems for for e-commerce.