Meta says 57 purchases. Shopify shows 24. You don't know what number to trust
This is one of the most common DTC frustrations of the past five years. Post-iOS14, platform attribution became unreliable. Meta's 7-day click window, Google's data-driven model, and Shopify's last-click reporting all conflict. You have four data sources and none of them agree — so scaling decisions become guesswork. The brand that wins connects Shopify and ads in one place first, then reviews Playbook priorities from reconciled data.
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Meta over-attributes conversions by 26% on average vs actual analytics
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A customer who clicks TikTok, then Meta, then Google gets counted as a conversion on all three
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iOS14 removed 30–50% of attributable ad data from Facebook
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Shopify revenue and Meta-reported revenue never match — even on the same day
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Unified Dashboard pulls Shopify sales and ad platform data into one Insights view with consistent definitions—use ROAS Attribution for reconciled performance when your pixel and journeys support it. Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.
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Check Meta Ads Manager: 57 purchases, 4.2 ROAS. Check Shopify: 24 orders. Check Google Analytics: 31 conversions. Three different stories. No way to know which budget to increase.
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Check Alpomi: spend and orders in one view, reconciled ROAS alongside platform-reported figures. Review Playbook items before you scale.
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BFCM weekend: you're checking Meta, Google, TikTok, and Shopify separately every hour to understand what's happening.
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One dashboard for spend and attributed sales across channels on the scheduled sync—priorities surface in Playbook for your team to approve.
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One number that matches your Shopify
Unified attribution that reconciles platform data with actual orders
9–24 hours per week saved
Per Measured/Sequent Partners research — DTC brands spend this on manual reporting. Alpomi eliminates it.
Confident scaling decisions
Scale campaigns based on data you trust, not platform over-reporting
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