Meta says 57 purchases. Shopify shows 24. You don't know what number to trust
This is one of the most common DTC frustrations of the past five years. Post-iOS14, platform attribution became unreliable. Meta's 7-day click window, Google's data-driven model, and Shopify's last-click reporting all conflict. You have four data sources and none of them agree — so scaling decisions become guesswork. The brand that wins is the one that builds a single source of truth first.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Meta over-attributes conversions by 26% on average vs actual analytics
Problem
A customer who clicks TikTok, then Meta, then Google gets counted as a conversion on all three
Problem
iOS14 removed 30–50% of attributable ad data from Facebook
Problem
Shopify revenue and Meta-reported revenue never match — even on the same day
How Unified Dashboard helps
Unified Dashboard pulls your Shopify sales data and your ad platform data into one view with a consistent attribution model. The number you see in Alpomi is the number that matches what actually happened in your store — not what Meta or Google want you to believe.
Before Alpomi vs After Alpomi
From pain to clarity with Unified Dashboard
Before
Check Meta Ads Manager: 57 purchases, 4.2 ROAS. Check Shopify: 24 orders. Check Google Analytics: 31 conversions. Three different stories. No way to know which budget to increase.
With Alpomi
Check Alpomi: one number across all channels, reconciled with your Shopify orders. Scale the campaign that's actually driving revenue.
Before
BFCM weekend: you're checking Meta, Google, TikTok, and Shopify separately every hour to understand what's happening.
With Alpomi
One dashboard showing live spend, attributed sales, and ROAS across every channel — updated every 15 minutes.
What you get when you use Unified Dashboard
One number that matches your Shopify
Unified attribution that reconciles platform data with actual orders
9–24 hours per week saved
Per Measured/Sequent Partners research — DTC brands spend this on manual reporting. Alpomi eliminates it.
Confident scaling decisions
Scale campaigns based on data you trust, not platform over-reporting
Want the full technical breakdown?
See how Unified Dashboard worksRelated features for you
These features work alongside Unified Dashboard for for e-commerce.
Ready to fix this for your business?
Book a demo and we'll show you how Unified Dashboard solves these exact problems for for e-commerce.