Your agency can see spend data for a competing brand. Your junior analyst has admin access to live campaigns.
These are not hypothetical risks — they are documented failure modes in enterprise ad tech governance. Every major ad platform manages its own permission set independently. Google Ads uses Manager Accounts. Meta uses Business Manager. LinkedIn has its own access structure. Managing access across all of them, for all your brands and all your agencies, requires constant manual governance — and mistakes are costly. One wrong access setting means an agency sees competitor data. One over-provisioned junior means a live campaign gets accidentally changed.
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Each platform has its own permission system — governance is fragmented by design
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New starters wait weeks for correct access across all platforms
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Agencies managing multiple clients risk data leakage between client accounts
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No centralised audit trail — if something changes, finding out who did it requires checking each platform separately
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Role-Based Access is the Management pillar governance layer for Workspace: define roles by brand or region, control what each user sees, and log changes in one audit trail. Agency users see only their client scope; enterprise teams provision new starters in minutes without granting full admin on live ad accounts.
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New Head of Performance joins: send requests to Google Ads MCC, Meta Business Manager, LinkedIn, TikTok. Wait for approvals. Two weeks before they have full access. In the meantime, they're copying data from emails.
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New Head of Performance joins: admin creates their Alpomi role with correct permissions. They have cross-brand visibility with the right data access on day one.
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Performance audit: something changed in Campaign X last Thursday. Check Google Ads change history. Check Meta. Check TikTok. No single audit trail. 2 hours to reconstruct what happened.
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Performance audit: check Alpomi audit log. Who changed Campaign X, what they changed, and when — in one place. 5 minutes.
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Day-one access for new team members
One provisioning step instead of 4+ separate platform access requests
Full audit trail in one place
Every significant action logged — across all connected platforms — in one view
Data isolation between brands and agencies
Agencies see their client's data. No cross-contamination. Governance that matches your contracts.
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