You're spending 6 hours a week copying ad data into a spreadsheet that nobody reads

This is one of the most consistent findings in ad reporting research. SME owners describe it the same way: pulling data from Google Ads, pulling data from Meta, pasting it into a spreadsheet, building charts, formatting it, sending it to themselves or their accountant. Every week. Research (Dataslayer, 2024) puts the average at 6.5 hours per week. One agency documented 990 hours per year on this task alone. The people who need the report rarely read the version you manually built — because by the time it's done, it's already out of date.