Privacy Policy
Last updated: 27 June 2024 · Effective from: 1 January 2024
In this Privacy Policy ("Policy"), references to "We", "Us" or "Our" mean Alpomi Ltd, whose registered address is 3 Centenary Sq, Birmingham B1 2DR. This Privacy Policy governs Our use of any Personal Information collected by Us concerning your use of alpomi.com ("Our Site"). The use of information collected through Our Site shall be limited to the purposes under this Policy.
Alpomi Ltd understands that your privacy is important to you and that you care about how your personal and non-personal information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.
Please read this Privacy Policy carefully. If you have any questions, contact Us at privacy@alpomi.com.
1. Introduction
This Policy applies to Our Processing of your Personal Information when you access and/or use Our Site. This Policy applies to you as a visitor, end-user, representative, or end-customer, as applicable.
This Privacy Policy applies only to your use of Our Site and does not extend to any websites that are linked to from Our Site. We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any information to them.
2. Definition and Interpretation
In this Policy the following terms shall have the following meanings:
| Term | Definition |
|---|---|
| "Account" | An account required to access and/or use certain areas and features of Our Site. |
| "Cookie" | A small text file placed on your computer or device by Our Site when you visit certain parts and/or use certain features. Details are set out in section 12 below. |
| "Our Site" | This website, alpomi.com. |
| "Personal Information" | Any information relating to an identified or identifiable natural person. |
| "Process" | Any operation or set of operations performed on Personal Information, whether or not by automated means (e.g. collection, storage, use, disclosure, erasure). |
| "Services" | The business intelligence services provided by Alpomi Ltd including data analysis, marketing analytics and insight generation. |
| "UK and EU Cookie Law" | The relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended. |
| "We/Us/Our" | Alpomi Ltd, 3 Centenary Sq, Birmingham B1 2DR. |
3. Personal Identification Information We Collect
We may collect personal identification information from Users in a variety of ways, including when Users visit our site, register on the site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, company information, and payment details. Users may, however, visit our Site anonymously.
We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.
4. Non-personal Identification Information We Collect
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information.
5. How We May Use Collected Information
We will use your Personal Information only as described in this Privacy Policy and shall Process your Personal Information only if We have a legal basis to do so. We may use your Personal Information to:
- Provide and maintain our Services
- Respond to communications from you
- Process payments
- Gather feedback to enable Us to continually improve Our site and your user experience
- Provide customer support and address technical issues
- Analyse your use of Our site for internal improvements
- Enforce our terms, conditions, and policies
We will not use your data for advertising purposes or share it with third parties for marketing.
6. Data Retention Period
Alpomi Ltd retains Personal Information where an ongoing legitimate business need exists (e.g. providing our Services, compliance with legal obligations, maintaining accurate financial and other records, resolving disputes, enforcing our agreements). Where there is no such need, We will either delete or aggregate your Personal Information or, if that is not possible, securely store and isolate it from any further Processing until deletion is possible.
7. Data Security
We use appropriate technical and organisational measures to protect the Personal Information that We collect and Process, including:
- Encryption of data in transit and at rest
- Strict access controls and authentication procedures
- Regular security audits and penetration testing
- Employee training on data protection and security
- Physical security measures at our facilities
Transmission of data via the internet may not be completely secure. You are advised to take suitable precautions when transmitting data to Us via the internet.
8. Disclosure of Information to Third Parties
We do not sell, rent, or lease your Personal Information to third parties. We may share your information only in the following limited circumstances:
- With your consent
- To protect and defend our rights or property
- To comply with legal obligations
- With service providers who assist us in operating our business (such providers have access only to what is needed to perform their functions and may not use it for any other purpose)
9. Children's Privacy
Our Services are not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If a parent or guardian becomes aware that their child has provided Us with Personal Information, they should contact Us at the email address set forth in this Policy.
10. International Transfer of Personal Information
We do not transfer your personal data outside the UK or European Economic Area (EEA) unless we have your explicit consent or it is necessary for the provision of our Services. Where we do transfer data outside the UK or EEA, we ensure a similar degree of protection by implementing safeguards such as transferring only to countries deemed adequate by the UK Government or European Commission, or using approved contracts that give personal data the same protection it has in the UK and EEA.
11. Your Rights Under GDPR
Under certain circumstances, you have rights under data protection laws in relation to your personal information, including: access; correction; erasure; object to processing; restriction of processing; data portability; and the right to withdraw consent. To exercise any of these rights, please contact us using the details in the Contact section. You will not normally have to pay a fee; we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or refuse the request in those circumstances.
12. Web-browser Cookies & Similar Technologies
Our Site uses only strictly necessary cookies that are essential for the operation of our Services. We do not use cookies for advertising or non-essential tracking. All Cookies used by and on Our Site are used in accordance with current UK and EU Cookie Law.
Before non-essential Cookies are placed on your computer or device, you may be shown a prompt requesting your consent. You may deny consent; however certain features of Our Site may not function fully or as intended. You can also enable or disable Cookies in your internet browser. For further details, see our Cookie Policy or consult your browser help menu.
13. Changes To This Policy
We may change this Privacy Policy from time to time or as required by law. Your continued use of our Services after any changes indicates your agreement to the revised Policy. We recommend that you check this page regularly to keep up to date.
14. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Alpomi Ltd
3 Centenary Sq, Birmingham B1 2DR
Our Data Protection Officer can be contacted at: privacy@alpomi.com.
15. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would, however, appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.
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