Best Supermetrics Alternative for Agencies 2026

If you're an agency using Supermetrics—or evaluating it—you've likely run into the same issues: per-destination pricing that doubles or triples your bill when you need data in both Google Sheets and Looker Studio, no built-in white-label capability, and costs that can reach €300–700+ per month when you're pulling from multiple platforms. Agencies scaling to 10–15 clients often find that Supermetrics' pricing model doesn't scale with them. This guide compares the best Supermetrics alternatives for agencies in 2026, with a focus on transparent pricing, white-label reporting, and unified dashboards.

Why Agencies Look for Supermetrics Alternatives

Supermetrics pioneered marketing data extraction—pulling data from Google Ads, Meta, GA4, and 130+ sources into spreadsheets and BI tools. But for agencies, several limitations have become pain points:

Per-destination pricing. You pay separately for each destination (Google Sheets, Looker Studio, BigQuery). Need data in both Sheets and Looker Studio?

That's two subscriptions. A team needing 15 sources across both destinations can pay $198/month or more—and costs escalate as you add connectors.

No white-label. Reports and dashboards carry Supermetrics branding unless you export and rebrand manually. For agencies that want to present a polished, client-facing output under their own name, this is a significant gap.

Extract-only model. Supermetrics focuses on extract-load (EL)—getting data into a destination. It doesn't offer built-in data transformation, cleaning, or unification. You're often blending data manually in spreadsheets or Looker Studio, which adds time and error risk.

Scaling costs. As you add clients and channels, connector and destination fees multiply. Agencies managing 15+ clients across paid media, SEO, and CRM can see bills of €300–700+ monthly—before accounting for the time spent on manual data blending.

What to Look For in a Supermetrics Alternative

When evaluating alternatives, prioritise:

1. Flat or per-client pricing – Not per-connector or per-destination. Your cost should be predictable as you add Google Ads, Meta, GA, and CRM. 2. White-label capability – Reports and dashboards that carry your agency branding, not the tool's. 3. Unified dashboard – A single view across all clients and data sources, rather than separate exports per platform. 4. Built-in transformation – Data cleaned, normalised, and ready for reporting—not raw extracts requiring manual blending. 5. Agency-specific features – Multi-client portfolio view, scheduled report delivery, client-facing access, and AI insights.

Best Supermetrics Alternatives for Agencies

Alpomi

Purpose-built for agencies managing multiple clients. Offers transparent flat pricing with no per-connector or per-destination fees—you pay for the tier (e.g.

Agency Starter, Agency Growth) and get access to all connectors within that tier. Features include:

• Unified advertising dashboard – Google Ads, Meta, GA, GTM, Shopify, Webflow, GSC in one place
• White-label reporting – Branded reports and dashboards under your agency name
• Portfolio view – All clients in one dashboard; switch between them without re-authenticating
• AI-powered insights – Automated recommendations and anomaly detection
• Hourly data sync – Fresh data without manual refreshes

Pricing is per-tier (e.g. Agency Starter for up to 5 clients, Agency Growth for up to 10), not per connector. Compare Alpomi vs Supermetrics or book a demo to see the platform.

AgencyAnalytics

Long-established agency reporting platform with white-label, 70+ integrations, and SEO-focused features. Pricing is per-client, which can add up for larger agencies—but you get a full reporting suite including white-label, client portals, and custom branding. Good fit for SEO-heavy agencies. See how Alpomi compares to AgencyAnalytics.

Funnel.io

Marketing data hub that unifies data from 500+ sources into a single warehouse. Strong for enterprises and agencies with complex data needs.

Uses a "flexpoints" model that can be opaque—costs vary by data volume and connectors. Less agency-specific than Alpomi or AgencyAnalytics; better for data teams than account managers.

Windsor.ai

Offers a connector similar to Supermetrics with a focus on Looker Studio and BigQuery. Pricing is typically lower than Supermetrics for comparable connector counts.

Less emphasis on white-label and agency workflows; more of a direct connector replacement. Good fit if you need a cheaper Supermetrics alternative but are okay with the same extract-only model.

Improvado / LayerFive Axis

Data unification platforms that connect marketing sources, clean data, and enable custom dashboards. Strong for agencies with dedicated data teams or complex multi-source reporting.

Typically higher price points; better suited to mid-market and enterprise agencies. Teams report saving $100K–$1M+ annually, but implementation requires more technical resources than a plug-and-play agency tool.

Whatagraph

Another competitor in the agency reporting space with white-label and 50+ integrations. Good for agencies that want a visual report builder and client portals.

Pricing is per-client, which can scale with your roster. Worth comparing if you're evaluating multiple options—see Alpomi vs Whatagraph for a detailed comparison.

Comparison at a Glance

| Feature | Supermetrics | Alpomi | AgencyAnalytics | |--------|--------------|--------|-----------------| | Pricing model | Per-destination, per-connector | Flat per-tier | Per-client | | White-label | No (manual) | Yes | Yes | | Unified dashboard | No (per-destination) | Yes | Yes | | Portfolio view | No | Yes | Yes | | AI insights | Limited | Yes | Yes | | Best for | Spreadsheet/BI power users | Agencies 2–15 clients | SEO-focused agencies |

Pricing context: Supermetrics Starter is ~$39/month per destination; Growth ~$99–177/month per destination. Alpomi Agency Starter covers up to 5 clients with all connectors; Agency Growth covers up to 10.

No per-destination or per-connector add-ons. AgencyAnalytics charges per client, which can reach $500+ for 15 clients.

When to Switch from Supermetrics

Consider switching if:

• Your bill is growing faster than your revenue – Per-destination and per-connector fees are compounding as you add clients and channels.
• You're manually rebranding reports – Exporting from Looker Studio, applying your logo, and re-uploading is eating hours.
• You need a single view across clients – Supermetrics doesn't offer a portfolio dashboard; you're logging in per client and per platform.
• You want AI-powered insights – Automated anomaly detection and recommendations reduce manual analysis time.
• You're hitting data limits – Row limits and refresh frequencies can constrain larger agencies.

Supermetrics vs Extract-Load vs All-in-One

Supermetrics is an extract-load (EL) tool: it pulls data from sources and loads it into a destination (Sheets, Looker Studio, BigQuery). You then build reports and dashboards in those tools.

That's flexible—you can do anything in Looker Studio—but it requires more setup and maintenance. All-in-one platforms like Alpomi combine extraction, transformation, and reporting in one place.

You get pre-built dashboards, white-label output, and AI insights without building everything in Looker Studio. The trade-off: less flexibility for custom Looker Studio builds, but far less setup and maintenance.

For most agencies, all-in-one delivers faster time-to-value.

Making the Transition

If you decide to switch:

1. Export your current report templates – Document metrics, dimensions, and cadence so you can replicate in the new tool. 2. Map your data sources – List every connector you use (Google Ads, Meta, GA, CRM, etc.) and ensure the alternative supports them. 3. Pilot with 1–2 clients – Run the new tool in parallel for a month before migrating fully. 4. Train your team – A short onboarding reduces friction and speeds adoption. 5. Cancel Supermetrics only after cutover – Avoid overlap costs, but don't cut over until you're confident the new tool meets your needs. Most agencies run a 2–4 week parallel period before switching fully.

Data migration note: You're not migrating historical data—you're connecting fresh. The new tool will pull data from your sources (Google Ads, Meta, etc.) going forward. Historical data in your existing Looker Studio dashboards or Sheets can stay as-is for reference; you don't need to export and re-import it.

Getting Started

If you're evaluating Supermetrics alternatives, book a demo to see how Alpomi's unified dashboard, white-label reporting, and flat pricing compare—or view our pricing for transparent tier-based plans. For a detailed comparison, see Alpomi vs Supermetrics.

The best Supermetrics alternative for your agency depends on your client count, data sources, and whether you prioritise cost predictability, white-label, or advanced data unification. For most agencies managing 2–15 clients with Google Ads, Meta, and GA, a platform with flat pricing and built-in white-label will deliver better value than per-connector fees.

Quick Checklist: Is Supermetrics Right for You?

Stick with Supermetrics if: You're a power user who loves building custom Looker Studio dashboards, you need maximum flexibility, and you're okay with per-destination pricing. You don't need white-label or a portfolio view.

Switch to an alternative if: Your Supermetrics bill is growing faster than your revenue, you're manually rebranding reports, you need a single view across all clients, or you want AI-powered insights without building them yourself. Book a demo to see if an all-in-one platform fits your workflow.

Bottom line: Supermetrics excels at flexibility—you can build anything in Looker Studio. But for agencies that want predictable costs, white-label, and a portfolio view without the manual overhead, an all-in-one alternative like Alpomi typically delivers better value. The decision is less about features and more about whether you prefer maximum flexibility or maximum speed and simplicity.

Frequently Asked Questions

Why is Supermetrics expensive for agencies? Supermetrics uses per-destination pricing—you pay separately for Google Sheets, Looker Studio, BigQuery, etc. If you need data in two destinations, you pay twice.

Per-connector fees also add up as you add platforms. Agencies using 15+ sources across multiple destinations can pay €300–700+ monthly.

What is the best Supermetrics alternative for UK agencies? Look for platforms with transparent pricing (flat or per-client, not per-connector), white-label reporting, and unified dashboards. Alpomi, AgencyAnalytics, and Funnel.io are common alternatives.

Alpomi offers tier-based pricing (e.g. Agency Starter, Agency Growth) with all connectors included—no per-destination fees.

Does Supermetrics offer white-label? No. Supermetrics is an extract-load tool that pulls data into spreadsheets and BI tools.

Reports and dashboards show Supermetrics branding unless you manually export and rebrand. Agencies that need white-label typically use a dedicated reporting platform like Alpomi or AgencyAnalytics.

Can I replace Supermetrics with a single tool? Yes. Unified reporting platforms like Alpomi connect to Google Ads, Meta, GA, CRM, and e-commerce in one place, with built-in dashboards and white-label output. You don't need separate Supermetrics subscriptions for Sheets and Looker Studio—the platform is the destination.

The Cost of Staying with Supermetrics

If you're spending €300–500 per month on Supermetrics and another 10–15 hours on manual data blending and report formatting, the real cost is higher than the subscription. Add your labour cost (e.g. £60/hour × 12 hours = £720/month) and you're at £1,000+ monthly.

A platform with flat pricing that includes white-label, unified dashboards, and AI insights can often deliver the same—or better—output at a lower total cost. The key is to compare total cost of ownership, not just the sticker price.

What Agencies Say About Switching

Agencies that switch from Supermetrics typically cite three reasons: predictable costs, white-label, and a single dashboard. "We were paying for Sheets and Looker Studio separately—our bill kept climbing as we added clients," is a common refrain. "We needed a portfolio view—logging in per client per platform wasn't scalable." And: "Our clients expect our branding. Supermetrics forced us to export and rebrand manually." If you recognise these pain points, it's worth evaluating alternatives.