Best Supermetrics alternative for agencies tired of connector fees
The best Supermetrics alternative when connector fees and Sheets rebuilds eat your week: one dashboard for Google Ads, Meta, and Shopify, plus daily Playbook and proposed tasks (Pro+) your team approves.
Built for agencies and mid-market teams who outgrew export-only pipelines: unpredictable add-ons, broken refreshes, and no place to decide what to change next.
- Unified dashboard plus Playbook insights and proposed tasks (no separate BI tool required)
- Flat Starter and Pro pricing. No per-connector or per-destination add-ons
- Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
- Free tier: 6 connection slots; scale on transparent paid tiers
Why Alpomi is the best Supermetrics alternative
Teams search for a Supermetrics alternative when per-connector bills climb and Looker or Sheets still leave them guessing what to change. Alpomi replaces the export chain with one native dashboard and proposed next steps. Not autonomous campaign changes.
See
One dashboard instead of another Sheets rebuild
Connect Google Ads, Meta, and Shopify. Read performance in one place. Playbook proposes next steps from the same data.
- Unified ads and Shopify view without a Looker export chain
- Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.
- Start free with 6 connection slots
Closed-loop growth OS
Not another AI dashboard. A system that runs the full cycle.
Alpomi sits inside your decision cycle, not above it. It unifies signals from every channel, ranks what deserves attention today, and feeds outcomes back in so next week's priorities are sharper.
Cross-domain intelligence
Competitors live in one lane. Alpomi connects all of them.
- Ads, SEO, revenue, and tracking correlated, not reported in separate tabs
- Weak measurement dampens recommendations until you fix the foundation
- When organic drops while spend rises, Alpomi connects the dots automatically
Decide and Act
Most tools stop at showing data. Alpomi runs the full cycle, from signal to team action to recorded outcome.
Intelligence that compounds
The system gets smarter every time you use it
- Set your strategy in Workspace. Alpomi tracks plan vs actual every day
- Apply a recommendation, record what happened. The system gets sharper each time
- The longer you use it, the more calibrated it becomes to your business
AI recommends. Your team decides. Nothing runs until someone says yes.
From pain to solution
Built for agencies teams. Problems Supermetrics users know. Fixes you can run.
Teams evaluating Supermetrics usually hit the same walls. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow). Here is how Alpomi runs the Playbook to Action Board workflow for agencies on synced data.
Winning pitches is easy. Finding billable hours after the tenth client login is not.
Account switching is the job
Ten clients × three platforms. AMs log in, export, log out. Review time shrinks every time you add a retainer.
Multi-client Workspace lets you switch context in one Growth OS. Portfolio spend, ROAS, and pacing without the morning tab marathon.
Deck season never ends
Monthly reports are hours you cannot bill: screenshots, chart rebuilds, commentary that ages before the client opens the PDF.
Branded exports from live synced data. Playbook commentary per client with evidence. Review and send, not rebuild from scratch.
New retainers, same spreadsheet tax
Each client adds another Sheet, another stand-up format, another 'can you pull last month's Meta?'
Templates per vertical, role-based access per client, proposed tasks on the Action Board. Human-in-the-loop on every account. No autopilot changes.
Plan vs actual
The plan lives in a spreadsheet. The work lives in Alpomi.
Decks and Sheets set the direction—Workspace, Playbook, and the Action Board are where work actually happens.
The plan (spreadsheets & docs)
- Monthly client decks rebuilt from platform screenshots
- AMs log in, export, log out. All morning, every morning
- Strategy scattered across email threads and shared drives
What your team runs (Workspace + Action Board)
- Multi-client Workspace with portfolio context in one Growth OS
- Branded exports and Playbook commentary per client
- Role-based access and proposed tasks your team controls
Proof workflow: Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.
Alpomi Growth OS vs dashboard-only tools
Most comparison tools stop at charts and exports. Alpomi is built around see performance, decide in playbook, act on the action board, learn from outcomes. Alpomi prioritises recommendations and proposed tasks from live data—your team reviews, approves, and executes.
Proof workflow: Playbook insight becomes a proposed task on the Action Board. Your team accepts before anything runs.Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
Start free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
- Unified dashboardGoogle Ads, Meta, and Shopify in one view. No Sheets export chain.
- Playbook & proposed tasksPro+ priorities from live data. Your team approves before anything runs.
- PricingStart free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
- All alternativesCompare Supermetrics, Funnel, AgencyAnalytics, and more.
Quick comparison: Alpomi vs Supermetrics
Supermetrics moves data into Sheets or Looker. Alpomi shows performance and turns insights into proposed tasks your team can approve. Side by side on what matters for agencies.
| Feature | Alpomi | Supermetrics |
|---|---|---|
| Playbook + proposed tasks | Yes (Pro+) | No |
| Unified dashboard (not just ETL) | Yes | No (feeds Sheets/BI) |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors only |
| Transparent pricing, no per-connector add-ons | Yes | Tiered + add-ons |
| Free tier | Yes | Paid from €29/mo |
| Agency multi-client + white-label | Yes (Agency tier) | No |
What is Supermetrics?
Supermetrics is a data pipeline and ETL (extract, transform, load) tool founded in 2013. It connects marketing data sources—Google Ads, Meta, LinkedIn, TikTok, and many others—and moves that data into destinations like Google Sheets, Looker Studio, BigQuery, and data warehouses. Supermetrics is widely used by agencies and in-house marketing teams who need to centralise raw channel data before building reports in a separate BI or visualisation tool. It is not a dashboard in itself; it is a connector layer.
Where Supermetrics excels
A fair read on where Supermetrics still wins.
Breadth of data source connectors
Supermetrics connects to 100+ marketing platforms including niche ad networks, CRMs, and SEO tools. If you need to pull data from an obscure channel into a spreadsheet or warehouse, it probably has a connector for it. For teams running campaigns across many niche platforms, this breadth is genuinely hard to match.
Google Sheets and Looker Studio integration
For teams whose reporting workflow is built around Google Sheets or Looker Studio, Supermetrics is the most established option. It has deep native support for both destinations, a large library of pre-built templates, and a non-technical query builder that lets marketers pull dimensional data without writing SQL. Teams already invested in these tools report saving 25+ hours per month on manual data entry.
Data warehouse and BigQuery pipelines
Enterprise teams that need raw data piped into BigQuery or Snowflake for custom modelling benefit from Supermetrics' warehouse connectors. For organisations with a dedicated data engineering function that does its own attribution modelling or custom SQL analysis, Supermetrics is a well-understood and widely-adopted option.
Speed and non-technical query UX
Supermetrics queries run on-demand against live ad platform APIs, so data is pulled at query time rather than buffered. For non-technical marketers, the dropdown-based dimension and metric selector is accessible without any coding knowledge. This makes it relatively fast to get ad data into a spreadsheet without relying on a data engineer.
Where teams outgrow Supermetrics
The pain points that push teams to look for a Supermetrics alternative.
Product reliability and broken integrations
Public reviews cite the Facebook integration broken for extended periods due to API utilization blocks, scheduled refreshes failing after platform updates, and queries returning errors that block API access for hours. Trustpilot scores for Supermetrics sit at 1.9/5, a significant gap from their G2 score of 4.4/5 — suggesting vocal dissatisfaction from churned customers. When your reporting pipeline depends on a single ETL tool, downtime means no data for clients or decisions. Alpomi is a native dashboard with scheduled sync and clear connection status—not another export chain.
Per-connector and per-destination costs add up fast
The Growth plan starts at ~$177/month (annual billing only) and covers only 2 destinations with 5–7 sources. Each additional destination adds ~$149/month, meaning a team using both Google Sheets and Looker Studio already needs two subscriptions. Extra data sources cost $29–$69 each; extra users $29–$99. Real agency costs typically land between $400–$600/month after add-ons — often reaching what users described as "3–4 times the original price." Agencies and mid-market teams adding clients or sources see bills jump without a clear ceiling. Alpomi uses transparent tier-based pricing with no per-connector surprises.
Support tickets go unanswered for months
Users report support tickets from months ago still unresolved, with responses only when customers chase repeatedly. One G2 reviewer wrote: "It's been 6 months and almost $1,500 in spend and I can't even get it to work or get any responses back from support." Support is email-only with no live chat, and responses can take days. For teams running client reporting, delayed support means delayed fixes and lost trust. Alpomi shows sync status in-product so your team knows when data last refreshed.
No built-in insights or AI
Supermetrics moves data into Sheets or Looker Studio — you still build and interpret everything yourself. The product is an ETL layer, not an intelligence layer, with no native dashboard or AI to suggest next best actions. That creates a "Frankenstein stack" of manual report building and interpretation. Alpomi includes a unified dashboard and Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs so you see proposed next steps, not just raw data.
No native agency or white-label dashboard
Supermetrics does not offer a multi-client dashboard or white-label reporting — you must build and maintain reports in Sheets or Looker. Account limits per source (as few as 3 accounts on Starter, 7 on Growth) make it unworkable for agencies managing many clients without expensive upgrades. That increases manual work and makes it harder to scale. Alpomi offers multi-client dashboards and white-label reporting on the Agency tier without enterprise-only pricing.
Annual-only billing with no exit option
Supermetrics requires annual billing with no month-to-month option, creating significant switching friction even when the product is underdelivering. Users report being locked into contracts while connectors remain broken, with no ability to cancel mid-term. One Reddit thread summarised the frustration: teams building their own BigQuery + automation pipelines specifically to escape the annual Supermetrics contract. Alpomi offers monthly billing options so you are never stuck paying for a product that is not working for your team.
What users say about Supermetrics online
Feedback from G2, Trustpilot, Reddit, and independent reviews. Draw your own conclusions.
“They keep billing you even after cancellation. Make sure you have asked written confirmation (which they resist a lot) that your account has been cancelled completely. Absolutely pathetic company.”
Billing after cancellation is one of the most common Supermetrics complaints — a recurring theme across dozens of reviews.
Verified Trustpilot reviewerTrustpilot·August 2025“Upgraded to a more expensive plan which allows me to pull data for more websites. All my reports stopped working as they removed the list with the upgrade... Just nothing works. Quite surprising after having paid near to 2k that these are the problems I'm running into.”
Plan upgrades breaking existing Supermetrics reports is a widely reported issue — the core problem of a connector-only tool with no native dashboard.
Verified Trustpilot reviewerTrustpilot·December 2025“Queries failing every time as they struggle to keep up with data source connection changes, 4x jacked up prices for the same functionality, interface from the 00s, worst support ever — inefficient, unknowledgeable and rude.”
Supermetrics holds a 1.8/5 on Trustpilot — a stark contrast to its 4.4/5 G2 score, reflecting high churn dissatisfaction once teams have used it at scale.
Verified Trustpilot reviewerTrustpilot·November 2024Pricing philosophy: Alpomi vs Supermetrics
How each platform prices and what that means as you scale.
Supermetrics pricing
Supermetrics uses a tiered subscription model billed annually only — there is no monthly billing option. The entry-level plan (around €29/month) applies only to a single connector for Google Sheets, which is useful for one narrow use case. For agency or multi-channel use, the Growth plan costs ~$177/month and includes just 2 destinations and 5–7 data sources. Every additional destination (e.g. adding Looker Studio on top of Sheets) costs ~$149/month, and each extra data source is $29–$69. Extra users add $29–$99/user/month. A typical mid-market agency using 3 destinations, 10 sources, and 3 users routinely pays $400–$600+/month — often 3–4x the advertised base price. There is no free tier and no way to cancel before the annual term expires.
Alpomi pricing
Alpomi uses flat tiers: Free (6 connection slots, 8 manual syncs/mo, 100 AI credits/mo), Starter from £100/mo, Pro from £300/mo with more slots and credits, and Agency/Enterprise for multi-client work. No per-connector or per-destination add-ons. Monthly billing available.
See full pricingBest for / not a fit
When Supermetrics is still the right tool, and when teams switch to Alpomi for the Growth OS loop (Playbook to proposed tasks to Action Board).
Choose Supermetrics if…
- Teams whose entire reporting workflow lives in Google Sheets or Looker Studio and who want the widest connector library (100+ sources including niche platforms)
- Enterprise teams that need raw data piped directly into BigQuery or Snowflake for custom modelling by a dedicated data team
- Teams using 20+ niche ad channels that Alpomi does not yet support
- Teams already locked into an annual Supermetrics contract who cannot switch until their renewal date
Choose Alpomi if…
- Agencies and mid-market teams that want a unified dashboard with Playbook and proposed tasks (Pro+). Not just a data pipe
- E-commerce brands running Shopify + Google Ads + Meta who need product-level profitability in one view
- Teams frustrated by Supermetrics add-on costs, broken integrations, or slow support
- Anyone who wants one predictable monthly cost with no per-connector or per-destination surprises
See performance. Decide in Playbook. Act on the Action Board.
Connect your stack on the free tier. Run your first audit. Get a Playbook with ranked priorities. Your team approves tasks before anything runs.
Starter & Pro billing
Free
£0/mo
Test the Playbook to Action Board loop before you pick a paid tier.
- Playbook and Action Board included
- 1 user
- Pro+ cross-domain Playbook on Pro
Pro
$470/mo
$350/mo
Early-adopter flat rate
Teams that need cross-domain Playbook, roles, and room to scale.
- AI Playbook and cross-domain recommendations
- Team workspace with role-based access
Quick setup first, then checkout—stay on Free anytime.
Starter
$250/mo
$120/mo
Early-adopter flat rate
Brands running Google Ads, Meta, and Shopify who have outgrown spreadsheets.
- Unified marketing dashboard
- Flat fee, no % of ad spend
- Pro+ cross-domain Playbook on Pro
Quick setup first, then checkout—stay on Free anytime.
How to switch from Supermetrics to Alpomi
Switching from Supermetrics to Alpomi typically takes less than a day. Because Alpomi is a native dashboard rather than an ETL pipe, you do not need to rebuild Sheets templates or Looker reports—you get a unified view out of the box.
- 1
Connect your ad accounts
In Alpomi, connect Google Ads and Meta Ads from the Integrations panel. OAuth authentication takes under two minutes per platform. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).
- 2
Connect Shopify (Pro+ only)
Install the Alpomi app from the Shopify App Store or connect via API key. Orders, products, and customers sync when connectors allow so you see product-level ROAS alongside ad spend from day one.
- 3
Set up your dashboards
Alpomi pre-builds a unified performance dashboard on first login. Customise date ranges, metrics, and views. No need to build templates from scratch.
- 4
Invite your team or clients
Add users or set up white-label client access on Agency tier. Permissions are role-based; clients see only their data.
- 5
Cancel Supermetrics
Once your data is flowing and your team has validated the dashboard, cancel Supermetrics at your next renewal. You can export historical data from Alpomi as CSV or via API on Pro+.
Compare all six platforms in one table
See Alpomi beside Supermetrics, Funnel.io, Triple Whale, Swydo, Whatagraph, and AgencyAnalytics on pricing, Playbook, Shopify, and agency features.
Open full comparison tableFrequently asked questions: Alpomi vs Supermetrics
What is the best Supermetrics alternative in 2026?
The best Supermetrics alternative in 2026 is one dashboard for Google Ads, Meta, and Shopify with no per-connector fees and a daily Playbook (Pro+). Alpomi fits that: transparent pricing, 6 connection slots, 8 manual syncs/mo, 100 AI credits/mo on free, and no Sheets or Looker Studio required for day-to-day decisions.
Is there a free Supermetrics alternative?
Yes. Alpomi's free tier includes 6 connection slots, 8 manual syncs per month, 100 AI credits per month, and 1 user—no credit card. Paid tiers add more slots, syncs, and Pro+ Playbook. Paid tiers (Starter from £100/mo, Pro from £300/mo) add more slots, syncs, Playbook on Pro+, and multi-client dashboards—still with no per-connector or per-destination add-ons.
Is Alpomi a good Supermetrics alternative for agencies?
Yes. Alpomi is a strong Supermetrics alternative for agencies in 2026: unified dashboard for Google Ads, Meta, and Shopify, Playbook and proposed tasks (Pro+), and multi-client white-label on Agency tier. Transparent pricing with no per-connector add-ons. If Supermetrics reliability or export-only workflows slowed you down, Alpomi is built for insight-to-action.
Does Alpomi replace Supermetrics for Google Sheets or Looker Studio?
Alpomi is a different model: it provides its own unified advertising dashboard and Playbook (Pro+), so you do not need to pipe data into Sheets or Looker Studio for day-to-day reporting. If you need to export data, Alpomi offers CSV, Excel, and API access on Pro+. For teams that want one place to see and act on ad performance, Alpomi replaces the need for Supermetrics plus a separate reporting tool.
How does Alpomi pricing compare to Supermetrics?
Alpomi uses transparent tier-based pricing: Free tier to start, then Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. There are no per-connector, per-destination, or per-user add-ons. Supermetrics uses tiered plans plus add-ons for extra data sources (often $29–$69 each), extra destinations (from around $149/month), and extra users, which can make scaling more expensive and less predictable. Alpomi is built for teams that want a single, predictable cost.
How long does it take to switch from Supermetrics to Alpomi?
Most teams are fully set up in Alpomi within a day. Connecting Google Ads and Meta takes minutes each. Shopify syncs in real time on Pro+. Because Alpomi is a native dashboard, you do not need to rebuild Sheets templates or Looker reports—your unified view is ready immediately.
Does Alpomi have a Playbook that Supermetrics lacks?
Yes. Alpomi Pro+ includes Playbook and proposed tasks on the Action Board (Pro+)—your team approves before anything runs across budget allocation, creative performance, and channel mix. Supermetrics is an ETL tool with no native AI layer—it moves data into Sheets or Looker where you still interpret everything manually.
Is Supermetrics good for e-commerce brands?
Supermetrics has limited native value for e-commerce brands. It can connect to Shopify as a data source and pipe raw order data into a spreadsheet or warehouse, but it has no native Shopify dashboard, no product-level profitability view, and no cross-channel ROAS calculation out of the box. You would still need to build all of that in Looker Studio or another BI tool. For e-commerce brands that want Shopify + Google Ads + Meta in one unified dashboard with product-level profitability, Alpomi is a more practical choice — it combines all three natively on Pro+ without requiring a separate BI layer.
Which is better for agencies: Supermetrics or Alpomi?
For agencies, Alpomi is the stronger choice in most cases. Supermetrics was not designed for agencies: account limits per source (as few as 3 on Starter, 7 on Growth) mean you hit ceilings quickly across multiple clients, and there is no multi-client dashboard or white-label reporting built in. You have to build everything in Sheets or Looker, which is time-consuming and hard to maintain at scale. Supermetrics is also billed annually with no exit option, which creates risk if a connector breaks. Alpomi offers multi-client dashboards, white-label reporting, role-based permissions, and transparent tier pricing on the Agency tier. For agencies managing 5+ clients across Google, Meta, and Shopify, Alpomi is built specifically for that workflow.
Explore Alpomi
- Unified dashboardGoogle Ads, Meta, and Shopify in one view. No Sheets export chain.
- Playbook & proposed tasksPro+ priorities from live data. Your team approves before anything runs.
- PricingStart free with 6 connection slots, 8 manual syncs per month, and 100 AI credits per month. No credit card.
- All alternativesCompare Supermetrics, Funnel, AgencyAnalytics, and more.
Try Alpomi free. No credit card required.
Connect your channels in minutes. No per-connector fees, no seat limits on the free tier, no surprise invoices.
- No credit card
- No per-connector fees
- 6 slots on free
- Playbook on Pro+
