Alpomi vs Supermetrics: Unified Dashboard vs Data Pipeline
The best Supermetrics alternative in 2026: one dashboard for Google Ads, Meta, and Shopify with built-in AI—no per-connector fees, no Sheets/Looker required. Alpomi tells you what to do next, not just what happened.
Alpomi is ideal for marketing agencies, e-commerce brands, and mid-market teams who find Supermetrics slow at scale, expensive when adding data sources or destinations, or limiting because it has no native dashboard or AI insights. If you have experienced broken integrations, unresolved support tickets, or unpredictable add-on costs, Alpomi offers a single platform with transparent pricing and reliable support.
- Built-in unified dashboard and AI recommendations (no separate BI tool required)
- Transparent pricing with no per-connector or per-destination add-ons
- Hourly sync and reliable connections built for performance
- Support that typically responds within 2 hours
- Free tier to start; scale with clear Starter, Pro, and Agency tiers
Book a demo · Pricing · Compare all alternatives
Why Alpomi is the best Supermetrics alternative
A Supermetrics alternative should fix what frustrates teams most: add-on costs, slow support, and no native dashboard. Alpomi is one dashboard for Google Ads, Meta, and Shopify with built-in AI—no per-connector or per-destination fees. Support typically responds within 2 hours. You get a permanent free tier and transparent Starter, Pro, and Agency pricing with no Sheets or Looker Studio required.
Quick comparison: Alpomi vs Supermetrics
A fast look at how the two platforms differ at a glance.
| Feature | Alpomi | Supermetrics |
|---|---|---|
| Built-in AI recommendations | Yes (Pro+) | No |
| Unified dashboard (not just ETL) | Yes | No (feeds Sheets/BI) |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors only |
| Transparent pricing, no per-connector add-ons | Yes | Tiered + add-ons |
| Free tier | Yes | Paid from €29/mo |
| Agency multi-client + white-label | Yes (Agency tier) | No |
What is Supermetrics?
Supermetrics is a data pipeline and ETL (extract, transform, load) tool founded in 2013. It connects marketing data sources—Google Ads, Meta, LinkedIn, TikTok, and many others—and moves that data into destinations like Google Sheets, Looker Studio, BigQuery, and data warehouses. Supermetrics is widely used by agencies and in-house marketing teams who need to centralise raw channel data before building reports in a separate BI or visualisation tool. It is not a dashboard in itself; it is a connector layer.
Where Supermetrics excels
A fair assessment—these are the areas where Supermetrics genuinely performs well.
Breadth of data source connectors
Supermetrics connects to 100+ marketing platforms including niche ad networks, CRMs, and SEO tools. If you need to pull data from an obscure channel into a spreadsheet or warehouse, it probably has a connector for it. For teams running campaigns across many niche platforms, this breadth is genuinely hard to match.
Google Sheets and Looker Studio integration
For teams whose reporting workflow is built around Google Sheets or Looker Studio, Supermetrics is the most established option. It has deep native support for both destinations, a large library of pre-built templates, and a non-technical query builder that lets marketers pull dimensional data without writing SQL. Teams already invested in these tools report saving 25+ hours per month on manual data entry.
Data warehouse and BigQuery pipelines
Enterprise teams that need raw data piped into BigQuery or Snowflake for custom modelling benefit from Supermetrics' warehouse connectors. For organisations with a dedicated data engineering function that does its own attribution modelling or custom SQL analysis, Supermetrics is a well-understood and widely-adopted option.
Speed and non-technical query UX
Supermetrics queries run on-demand against live ad platform APIs, so data is pulled at query time rather than buffered. For non-technical marketers, the dropdown-based dimension and metric selector is accessible without any coding knowledge. This makes it relatively fast to get ad data into a spreadsheet without relying on a data engineer.
Where teams outgrow Supermetrics
The recurring pain points that lead teams to look for a Supermetrics alternative.
Product reliability and broken integrations
Public reviews cite the Facebook integration broken for extended periods due to API utilization blocks, scheduled refreshes failing after platform updates, and queries returning errors that block API access for hours. Trustpilot scores for Supermetrics sit at 1.9/5, a significant gap from their G2 score of 4.4/5 — suggesting vocal dissatisfaction from churned customers. When your reporting pipeline depends on a single ETL tool, downtime means no data for clients or decisions. Alpomi is built as a native dashboard with hourly sync and a focus on uptime you can rely on.
Per-connector and per-destination costs add up fast
The Growth plan starts at ~$177/month (annual billing only) and covers only 2 destinations with 5–7 sources. Each additional destination adds ~$149/month, meaning a team using both Google Sheets and Looker Studio already needs two subscriptions. Extra data sources cost $29–$69 each; extra users $29–$99. Real agency costs typically land between $400–$600/month after add-ons — often reaching what users described as "3–4 times the original price." Agencies and mid-market teams adding clients or sources see bills jump without a clear ceiling. Alpomi uses transparent tier-based pricing with no per-connector surprises.
Support tickets go unanswered for months
Users report support tickets from months ago still unresolved, with responses only when customers chase repeatedly. One G2 reviewer wrote: "It's been 6 months and almost $1,500 in spend and I can't even get it to work or get any responses back from support." Support is email-only with no live chat, and responses can take days. For teams running client reporting, delayed support means delayed fixes and lost trust. Alpomi commits to support that typically responds within 2 hours so you can resolve issues quickly.
No built-in insights or AI
Supermetrics moves data into Sheets or Looker Studio — you still build and interpret everything yourself. The product is an ETL layer, not an intelligence layer, with no native dashboard or AI to suggest next best actions. That creates a "Frankenstein stack" of manual report building and interpretation. Alpomi includes a unified dashboard and AI-powered recommendations (Pro+) so you see next best actions, not just raw data.
No native agency or white-label dashboard
Supermetrics does not offer a multi-client dashboard or white-label reporting — you must build and maintain reports in Sheets or Looker. Account limits per source (as few as 3 accounts on Starter, 7 on Growth) make it unworkable for agencies managing many clients without expensive upgrades. That increases manual work and makes it harder to scale. Alpomi offers multi-client dashboards and white-label reporting on the Agency tier without enterprise-only pricing.
Annual-only billing with no exit option
Supermetrics requires annual billing with no month-to-month option, creating significant switching friction even when the product is underdelivering. Users report being locked into contracts while connectors remain broken, with no ability to cancel mid-term. One Reddit thread summarised the frustration: teams building their own BigQuery + automation pipelines specifically to escape the annual Supermetrics contract. Alpomi offers monthly billing options so you are never stuck paying for a product that is not working for your team.
What users say about Supermetrics online
Real feedback from G2, Trustpilot, Reddit, and independent reviews. Draw your own conclusions.
“They keep billing you even after cancellation. Make sure you have asked written confirmation (which they resist a lot) that your account has been cancelled completely. Absolutely pathetic company.”
Billing after cancellation is one of the most common Supermetrics complaints — a recurring theme across dozens of reviews.
Verified Trustpilot reviewerTrustpilot·August 2025“Upgraded to a more expensive plan which allows me to pull data for more websites. All my reports stopped working as they removed the list with the upgrade... Just nothing works. Quite surprising after having paid near to 2k that these are the problems I'm running into.”
Plan upgrades breaking existing Supermetrics reports is a widely reported issue — the core problem of a connector-only tool with no native dashboard.
Verified Trustpilot reviewerTrustpilot·December 2025“Queries failing every time as they struggle to keep up with data source connection changes, 4x jacked up prices for the same functionality, interface from the 00s, worst support ever — inefficient, unknowledgeable and rude.”
Supermetrics holds a 1.8/5 on Trustpilot — a stark contrast to its 4.4/5 G2 score, reflecting high churn dissatisfaction once teams have used it at scale.
Verified Trustpilot reviewerTrustpilot·November 2024Alpomi vs Supermetrics — feature breakdown
A detailed feature-by-feature view to help you evaluate both platforms.
Yes (Pro+)
No
Yes
No (feeds Sheets/BI)
Yes (Pro+)
Via connectors only
Yes
Tiered + add-ons
Yes
Paid from €29/mo
Yes (Agency tier)
No
For a full side-by-side with all five platforms, see our complete comparison.
Pricing philosophy: Alpomi vs Supermetrics
How the two platforms approach pricing and what it means as you scale.
Supermetrics pricing
Supermetrics uses a tiered subscription model billed annually only — there is no monthly billing option. The entry-level plan (around €29/month) applies only to a single connector for Google Sheets, which is useful for one narrow use case. For agency or multi-channel use, the Growth plan costs ~$177/month and includes just 2 destinations and 5–7 data sources. Every additional destination (e.g. adding Looker Studio on top of Sheets) costs ~$149/month, and each extra data source is $29–$69. Extra users add $29–$99/user/month. A typical mid-market agency using 3 destinations, 10 sources, and 3 users routinely pays $400–$600+/month — often 3–4x the advertised base price. There is no free tier and no way to cancel before the annual term expires.
Alpomi pricing
Alpomi uses flat tier-based pricing: Free (to start), Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. Every tier includes a defined set of integrations, users, and features with no per-connector or per-destination surprises. You know your cost before you add the next client or channel. Monthly billing is available so you are never locked into an annual contract on a product that is not working.
See full pricingWhich platform is right for you?
Choose Supermetrics if…
- Teams whose entire reporting workflow lives in Google Sheets or Looker Studio and who want the widest connector library — 100+ sources including niche platforms
- Enterprise teams that need raw data piped directly into BigQuery or Snowflake for custom modelling by a dedicated data team
- Teams using 20+ niche ad channels that Alpomi does not yet support
- Teams already locked into an annual Supermetrics contract who cannot switch until their renewal date
Choose Alpomi if…
- Agencies and mid-market teams that want a unified dashboard with built-in AI recommendations—not just a data pipe
- E-commerce brands running Shopify + Google Ads + Meta who need product-level profitability in one view
- Teams frustrated by Supermetrics add-on costs, broken integrations, or slow support
- Anyone who wants one predictable monthly cost with no per-connector or per-destination surprises
How to switch from Supermetrics to Alpomi
Switching from Supermetrics to Alpomi typically takes less than a day. Because Alpomi is a native dashboard rather than an ETL pipe, you do not need to rebuild Sheets templates or Looker reports—you get a unified view out of the box.
- 1
Connect your ad accounts
In Alpomi, connect Google Ads and Meta Ads from the Integrations panel. OAuth authentication takes under two minutes per platform. Data begins syncing immediately on hourly cadence.
- 2
Connect Shopify (Pro+ only)
Install the Alpomi app from the Shopify App Store or connect via API key. Orders, products, and customers sync in real time so you see product-level ROAS alongside ad spend from day one.
- 3
Set up your dashboards
Alpomi pre-builds a unified performance dashboard on first login. Customise date ranges, metrics, and views. No need to build templates from scratch.
- 4
Invite your team or clients
Add users or set up white-label client access on Agency tier. Permissions are role-based; clients see only their data.
- 5
Cancel Supermetrics
Once your data is flowing and your team has validated the dashboard, cancel Supermetrics at your next renewal. You can export historical data from Alpomi as CSV or via API on Pro+.
Alpomi vs Supermetrics, Funnel.io, Triple Whale, Swydo, Whatagraph & AgencyAnalytics
How Alpomi stacks up against all six platforms in one view.
| Feature | Alpomi | Supermetrics | Funnel.io | Triple Whale | Swydo | Whatagraph | AgencyAnalytics |
|---|---|---|---|---|---|---|---|
| Built-in AI recommendations | Yes (Pro+) | No | Limited | Limited | No | Automated summaries only | AI summaries only |
| Unified dashboard (not just ETL) | Yes | No (feeds Sheets/BI) | Data hub only | Yes | Reporting-focused | Reporting-focused | Reporting-focused |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors only | Via connectors | Yes | Primarily ads reporting | Limited / connector-based | Basic Shopify only |
| Transparent pricing, no per-client scaling | Yes | Tiered + add-ons | Flexpoints model | Tiered | Scales with sources | Scales with usage | Per-client model |
| Free tier | Yes | Paid from €29/mo | No (as of 2026) | Varies | Trial only | Trial only | 14-day trial only |
| Agency multi-client + white-label | Yes (Agency tier) | No | Enterprise only | No | Yes (reporting focused) | Yes (higher tiers) | Yes (Growth+) |
| Support commitment | Typically under 2 hours | Complaints reported | Not highlighted | Mixed feedback | Not highlighted | Not highlighted | Mixed feedback |
Frequently asked questions: Alpomi vs Supermetrics
What is the best Supermetrics alternative in 2026?
The best Supermetrics alternative in 2026 is one dashboard for Google Ads, Meta, and Shopify with no per-connector fees and built-in AI. Alpomi fits that: transparent pricing, support in 2 hours, and a permanent free tier. No Sheets or Looker Studio required.
Is there a free Supermetrics alternative?
Yes. Alpomi offers a free tier so you can try a Supermetrics alternative with no credit card: 7 days data retention, 1 integration, 1 user. Paid tiers (Starter from £100/mo, Pro from £300/mo) add unlimited retention, AI recommendations, and multi-client dashboards—still with no per-connector or per-destination add-ons.
Is Alpomi a good Supermetrics alternative for agencies?
Yes. Alpomi is a strong Supermetrics alternative for agencies in 2026: it offers a unified dashboard for Google Ads, Meta, and Shopify, built-in AI recommendations (Pro+), and multi-client white-label reporting on the Agency tier. Pricing is transparent with no per-connector or per-destination add-ons, and support typically responds within 2 hours. If you have experienced Supermetrics reliability issues or support delays, Alpomi is designed to address those pain points.
Does Alpomi replace Supermetrics for Google Sheets or Looker Studio?
Alpomi is a different model: it provides its own unified advertising dashboard and AI insights, so you do not need to pipe data into Sheets or Looker Studio for day-to-day reporting. If you need to export data, Alpomi offers CSV, Excel, and API access on Pro+. For teams that want one place to see and act on ad performance, Alpomi replaces the need for Supermetrics plus a separate reporting tool.
How does Alpomi pricing compare to Supermetrics?
Alpomi uses transparent tier-based pricing: Free tier to start, then Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. There are no per-connector, per-destination, or per-user add-ons. Supermetrics uses tiered plans plus add-ons for extra data sources (often $29–$69 each), extra destinations (from around $149/month), and extra users, which can make scaling more expensive and less predictable. Alpomi is built for teams that want a single, predictable cost.
How long does it take to switch from Supermetrics to Alpomi?
Most teams are fully set up in Alpomi within a day. Connecting Google Ads and Meta takes minutes each. Shopify syncs in real time on Pro+. Because Alpomi is a native dashboard, you do not need to rebuild Sheets templates or Looker reports—your unified view is ready immediately.
Does Alpomi have AI recommendations that Supermetrics lacks?
Yes. Alpomi Pro+ includes AI-powered recommendations that surface next best actions across budget allocation, creative performance, and channel mix. Supermetrics is an ETL tool with no native AI layer—it moves data into Sheets or Looker where you still interpret everything manually.
Is Supermetrics good for e-commerce brands?
Supermetrics has limited native value for e-commerce brands. It can connect to Shopify as a data source and pipe raw order data into a spreadsheet or warehouse, but it has no native Shopify dashboard, no product-level profitability view, and no cross-channel ROAS calculation out of the box. You would still need to build all of that in Looker Studio or another BI tool. For e-commerce brands that want Shopify + Google Ads + Meta in one unified dashboard with product-level profitability, Alpomi is a more practical choice — it combines all three natively on Pro+ without requiring a separate BI layer.
Which is better for agencies: Supermetrics or Alpomi?
For agencies, Alpomi is the stronger choice in most cases. Supermetrics was not designed for agencies: account limits per source (as few as 3 on Starter, 7 on Growth) mean you hit ceilings quickly across multiple clients, and there is no multi-client dashboard or white-label reporting built in. You have to build everything in Sheets or Looker, which is time-consuming and hard to maintain at scale. Supermetrics is also billed annually with no exit option, which creates risk if a connector breaks. Alpomi offers multi-client dashboards, white-label reporting, role-based permissions, and transparent tier pricing on the Agency tier. For agencies managing 5+ clients across Google, Meta, and Shopify, Alpomi is built specifically for that workflow.
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