Alpomi vs Whatagraph: Performance Intelligence vs Reporting
Alpomi is a Whatagraph alternative in 2026 for agencies and e-commerce brands that want AI-driven performance optimisation in addition to visually polished dashboards. While Whatagraph is known for presentation-ready reporting and automated summaries, Alpomi combines unified advertising and Shopify data with actionable recommendations.
Alpomi is ideal for agencies and mid-market brands that value clean dashboards but now need deeper optimisation support, product-level profitability insights, and cross-channel budget guidance. If you are spending time translating dashboards into action plans manually, Alpomi is built to close that gap.
- AI-powered next-best-action recommendations (Pro+)
- Unified Shopify + Google + Meta profitability view
- Transparent mid-market pricing
- Decision-focused intelligence layer
- Agency multi-client + white-label tier
Book a demo · Pricing · Compare all alternatives
Quick comparison: Alpomi vs Whatagraph
A fast look at how the two platforms differ at a glance.
| Feature | Alpomi | Whatagraph |
|---|---|---|
| AI optimisation recommendations | Yes (Pro+) | Automated summaries only |
| Unified Shopify + ads profitability | Yes (Pro+) | No native Shopify integration |
| Predictive insights | Yes (Pro+) | Limited |
| Dashboard design polish | Professional + functional | Highly polished visuals |
| Multi-client + white-label | Yes (Agency tier) | Yes (higher tiers) |
| Free tier | Yes | No (trial by sales demo only) |
What is Whatagraph?
Whatagraph is a marketing reporting and data visualisation platform founded in 2015 in Lithuania, designed primarily for agencies and marketing teams that want to deliver visually polished, client-ready dashboards and reports. It focuses on automated data blending from multiple ad and analytics channels, drag-and-drop report design, white-label delivery, and AI-powered automated summaries. Whatagraph is positioned as a premium agency reporting platform — its pricing reflects this, starting at €249/month (billed annually) for the Start tier. The platform is known for aesthetically refined reports and strong live chat support, but has no native e-commerce (Shopify) integration and is primarily a reporting and visualisation layer rather than a performance intelligence or optimisation platform. Buying requires going through a sales demo; there is no self-serve free trial.
Where Whatagraph excels
A fair assessment—these are the areas where Whatagraph genuinely performs well.
Visually polished, client-ready report design
Whatagraph is widely recognised for the visual quality of its dashboards and reports. The drag-and-drop builder and design templates produce professional, well-designed reports with minimal custom effort. For agencies where client-facing report aesthetics are a meaningful differentiator and part of the service offering, Whatagraph's design layer is genuinely strong.
Automated AI-powered report summaries
Whatagraph includes automated narrative summaries generated by AI alongside dashboard data. These summaries save time when preparing client review documents and help non-technical clients understand performance trends without the account manager needing to write a summary manually. This is a practical feature for agencies managing many client reports.
Multi-source data blending without SQL
Whatagraph blends data from many marketing channels — Google Ads, Meta, LinkedIn, GA4, and more — into a single report view without requiring SQL or data engineering. The non-technical blending capability is accessible to account managers and allows agencies to create cross-channel reports for clients without technical support.
Strong live chat support consistently praised by users
Whatagraph's customer support is consistently highlighted as one of its strongest features across G2 and Capterra reviews. Users praise the responsiveness and quality of live chat support, which contrasts sharply with tools like Supermetrics where support is email-only and slow. For agencies that need fast answers when something breaks in a client report, this support quality is a genuine differentiator.
Where teams outgrow Whatagraph
The recurring pain points that lead teams to look for a Whatagraph alternative.
Presentation-focused rather than optimisation-focused
Whatagraph is designed to produce and deliver beautiful reports; it does not tell you what to optimise next. Its positioning emphasises automated reporting, design templates, and dashboard aesthetics — even the AI feature focuses on generating narrative summaries rather than surfacing actionable recommendations. While valuable for client presentation, agencies still need to manually interpret the data and decide what to change. Alpomi integrates AI recommendations (Pro+) to surface next-best actions on budget, creative, and channel mix — reducing the gap between reporting and action.
Significant pricing with no free tier or self-serve trial
Whatagraph's pricing sits at the premium end of the agency reporting market with no way to test the product before committing. The Start tier begins at €249/month (billed annually) for 20 source credits. The Boost tier is €624/month (€499/month annually) for 60 source credits, and the Max tier requires a custom quote typically entering at €10,000+/year. There is no free tier and no self-serve free trial — evaluation requires going through a sales demo. For mid-market agencies evaluating tools, committing to an annual contract at €249+/month without being able to test first is a real friction point. Alpomi offers a permanent free tier with no credit card required.
Auto-renew contracts with 30-day cancellation notice required
Whatagraph contracts auto-renew and require 30 days advance notice to cancel, which catches some customers off guard. Multiple reviews on G2 and Capterra specifically mention being surprised by auto-renewal charges and the cancellation notice requirement, with non-refundable fees after renewal reported as a recurring complaint. For agencies that need flexibility to change tools or manage cash flow, being locked into auto-renewing annual contracts with limited cancellation windows creates significant switching friction and financial risk.
Limited predictive modelling and no Shopify e-commerce integration
Whatagraph includes automated summaries but limited forecasting or e-commerce profitability capabilities. Feature documentation highlights report automation and data blending rather than forward-looking budget modelling, and Whatagraph does not offer native Shopify integration for product-level profitability or e-commerce revenue analysis. For agencies managing e-commerce clients, the inability to blend Shopify order data with ad spend data in the same report is a significant gap. Alpomi provides native Shopify integration on Pro+ with real-time order sync and product-level profitability alongside ad performance.
Only ~58 native integrations versus 100+ at competitors
Whatagraph has a narrower connector library than some alternatives, which limits its coverage for agencies working with niche or newer ad platforms. The platform offers approximately 58 native integrations — notably, X (Twitter) Ads is missing as of 2026, while competitors like Supermetrics and Funnel offer significantly more. Agencies managing clients on newer or niche platforms may find they cannot include all data sources in a Whatagraph report without workarounds, reducing the completeness of cross-channel reporting.
What users say about Whatagraph online
Real feedback from G2, Trustpilot, Reddit, and independent reviews. Draw your own conclusions.
“This provider's service is not only slow, unreliable and hugely overpriced. It is met with what they deem a USP of personal service — which I have received a completely inhuman and generic response to a billing query. The other provider I found is 1/3 the price and so far is more reliable.”
Pricing relative to value is the most consistent Whatagraph complaint — users find the premium price point hard to justify given reliability and support quality.
Verified Trustpilot reviewerTrustpilot·December 2021“Poor customer service. Waste of time to be frank. Not as flexible as the competition and poor value for money.”
Flexibility limitations are a recurring Whatagraph pain point — the platform's polished templates come at the cost of customisation depth.
Verified Trustpilot reviewerTrustpilot·July 2022“Not sure if the business understands what no means. Repeatedly said our business isn't interested over calls and emails but alas, they keep contacting us.”
Aggressive sales outreach is a noted Whatagraph complaint — relevant context for teams evaluating whether to enter a sales demo-only buying process.
Verified Trustpilot reviewerTrustpilot·February 2022Alpomi vs Whatagraph — feature breakdown
A detailed feature-by-feature view to help you evaluate both platforms.
Yes (Pro+)
Automated summaries only
Yes (Pro+)
No native Shopify integration
Yes (Pro+)
Limited
Professional + functional
Highly polished visuals
Yes (Agency tier)
Yes (higher tiers)
Yes
No (trial by sales demo only)
For a full side-by-side with all five platforms, see our complete comparison.
Pricing philosophy: Alpomi vs Whatagraph
How the two platforms approach pricing and what it means as you scale.
Whatagraph pricing
Whatagraph uses a credit-based tiered pricing model billed annually. The Start tier costs €249/month (billed annually) and includes 20 source credits. The Boost tier is €624/month (€499/month annually) and includes 60 source credits. The Max tier requires a custom quote and typically costs €10,000+/year for 100+ source connections. There is no permanent free tier and no self-serve free trial — access requires a sales demo and proof-of-concept engagement. All contracts auto-renew and require 30 days written notice to cancel, a requirement that has caught some customers off guard. White-label and multi-client features are available at the Boost tier and above.
Alpomi pricing
Alpomi uses flat tier-based pricing: Free (permanent free tier, no credit card required), Starter (from £100/mo), Pro (from £300/mo or 5% of ad spend), and Agency/Enterprise. Each tier has clearly defined integrations, users, and features. White-label and multi-client dashboards are on the Agency tier at a mid-market price, not gated behind €10k+ enterprise plans. Monthly billing is available so you are never locked into an auto-renewing annual contract.
See full pricingWhich platform is right for you?
Choose Whatagraph if…
- Agencies where the primary client deliverable is a visually polished, aesthetically designed report and report design quality is a meaningful differentiator in client retention
- Teams that rely heavily on automated AI narrative summaries to communicate performance to non-technical clients without manual interpretation
- Agencies committed to an existing Whatagraph annual contract who cannot practically switch until renewal
Choose Alpomi if…
- Agencies that want to add AI-driven performance optimisation and next-best-action recommendations on top of reporting
- E-commerce brands and agencies managing Shopify clients who need product-level profitability and unified revenue data alongside ad performance
- Teams that want a permanent free tier and self-serve access without going through a sales process
- Agencies that need flexible billing and no auto-renew risk on annual contracts
How to switch from Whatagraph to Alpomi
Moving from Whatagraph to Alpomi is primarily about shifting from a report-delivery model to a live dashboard and intelligence model. The practical difference for clients is that instead of receiving a PDF or emailed report, they get access to a live dashboard they can view at any time — which most clients find more valuable. Check your Whatagraph contract renewal date and cancellation notice period (typically 30 days) before beginning the transition. Setup in Alpomi is fast; most teams are fully running within a day.
- 1
Connect your ad channels
Authenticate Google Ads and Meta Ads via OAuth in Alpomi's Integrations panel. Each connection takes under two minutes. Hourly data sync begins immediately.
- 2
Connect Shopify for e-commerce clients (Pro+)
For e-commerce clients, connect Shopify to surface real-time order data, product-level profitability, and ROAS in one unified dashboard view.
- 3
Configure client workspaces and white-label branding
On the Agency tier, set up separate workspaces for each client with white-label branding. Clients access their own live dashboard with your agency's branding rather than Alpomi's.
- 4
Replace static reports with live dashboard links
Share live Alpomi dashboard links with clients instead of scheduled PDF deliveries. Clients get real-time access to their performance data, reducing the turnaround on report requests.
- 5
Activate AI recommendations (Pro+)
Enable AI-powered recommendations on Pro+ to start surfacing next-best-action insights for budget, creative, and channel mix. These reduce the manual interpretation work your team does between report delivery and optimisation decisions.
- 6
Wind down Whatagraph
Once your client dashboards are live and your team has validated data quality, cancel Whatagraph at your next billing cycle. Archive any historical Whatagraph reports you need to retain.
Alpomi vs Supermetrics, Funnel.io, Triple Whale, Swydo, Whatagraph & AgencyAnalytics
How Alpomi stacks up against all six platforms in one view.
| Feature | Alpomi | Supermetrics | Funnel.io | Triple Whale | Swydo | Whatagraph | AgencyAnalytics |
|---|---|---|---|---|---|---|---|
| Built-in AI recommendations | Yes (Pro+) | No | Limited | Limited | No | Automated summaries only | AI summaries only |
| Unified dashboard (not just ETL) | Yes | No (feeds Sheets/BI) | Data hub only | Yes | Reporting-focused | Reporting-focused | Reporting-focused |
| E-commerce (Shopify) + ads in one view | Yes (Pro+) | Via connectors only | Via connectors | Yes | Primarily ads reporting | Limited / connector-based | Basic Shopify only |
| Transparent pricing, no per-client scaling | Yes | Tiered + add-ons | Flexpoints model | Tiered | Scales with sources | Scales with usage | Per-client model |
| Free tier | Yes | Paid from €29/mo | No (as of 2026) | Varies | Trial only | Trial only | 14-day trial only |
| Agency multi-client + white-label | Yes (Agency tier) | No | Enterprise only | No | Yes (reporting focused) | Yes (higher tiers) | Yes (Growth+) |
| Support commitment | Typically under 2 hours | Complaints reported | Not highlighted | Mixed feedback | Not highlighted | Not highlighted | Mixed feedback |
Frequently asked questions: Alpomi vs Whatagraph
Is Alpomi a good Whatagraph alternative?
Yes. Alpomi is a strong Whatagraph alternative for teams that want more than automated dashboards. It combines Google Ads, Meta, and Shopify profitability data with AI-powered recommendations (Pro+) so you can act on insights rather than manually interpret reports.
What is the difference between Alpomi and Whatagraph?
Whatagraph is known for polished reporting dashboards and automated summaries. Alpomi adds a decision-focused intelligence layer with AI-driven optimisation recommendations and unified profitability insights across ads and Shopify.
Does Alpomi offer white-label reporting like Whatagraph?
Yes. Alpomi's Agency tier includes multi-client management and white-label reporting. In addition, it provides built-in AI recommendations to reduce the manual work typically required before sending reports to clients.
How does Alpomi pricing compare to Whatagraph?
Whatagraph's Start tier costs €249/month (billed annually) for 20 source credits, Boost is €624/month (€499/month annually) for 60 source credits, and Max requires a custom quote typically €10,000+/year. There is no free tier and no self-serve trial — you need a sales demo. Contracts auto-renew with 30 days cancellation notice required. Alpomi uses flat tier-based pricing: Free tier (permanent, no credit card), Starter from £100/mo, Pro from £300/mo, and Agency/Enterprise. No auto-renew surprises and monthly billing is available.
Can Alpomi replace Whatagraph for client reporting?
Yes, for most agency use cases. Alpomi offers live dashboards, white-label branding, and shareable client views on the Agency tier. The key difference is that Alpomi dashboards are live and interactive rather than scheduled static PDF deliveries, and they include AI recommendations—so clients and account managers get actionable insights alongside their performance data.
Does Alpomi work with Shopify unlike Whatagraph?
Yes. Alpomi has native Shopify integration on Pro+ that pulls real-time order data, product-level profitability, and customer data into a unified dashboard alongside Google Ads and Meta spend. Whatagraph focuses on marketing channel reporting and does not offer native Shopify profitability analytics. For agencies with e-commerce clients, this is a significant Alpomi advantage.
How long does it take to switch from Whatagraph to Alpomi?
Most teams complete initial setup in under a day. Ad channel connections take minutes each, and Alpomi builds a unified dashboard immediately on first login. We recommend running both in parallel for one to two weeks to validate data quality. Important: check your Whatagraph contract renewal date and ensure you send cancellation notice at least 30 days in advance, as Whatagraph contracts auto-renew and the notice window is enforced.
Is Whatagraph good for e-commerce brands?
Whatagraph has limited value for e-commerce brands. It does not offer native Shopify integration or product-level profitability analytics — its focus is on marketing channel reporting (Google Ads, Meta, GA4, LinkedIn) rather than e-commerce data. An e-commerce brand using Whatagraph would see ad performance in polished dashboards but would have no visibility into how that ad spend translates to product revenue, margin, or customer lifetime value. For e-commerce brands running Shopify that need to connect ad spend to actual product profitability, Alpomi is a more suitable choice with native Shopify integration on Pro+ including real-time order sync and product-level ROAS.
Whatagraph vs AgencyAnalytics — which is better for agencies?
Whatagraph and AgencyAnalytics serve similar use cases but at different price points and with different feature sets. AgencyAnalytics is typically more affordable (starting around $12–$19/month per client) and includes SEO rank tracking alongside ad reporting, making it a better fit for agencies that combine paid media and SEO reporting. Whatagraph is positioned at a higher price point (from €249/month) with stronger visual design quality and automated AI summaries, targeting agencies where report aesthetics and automation are a premium. Alpomi is a different category: it is a performance intelligence platform rather than a reporting delivery tool. If your agency needs to move beyond presenting data to actively improving client performance — through AI recommendations, Shopify e-commerce integration, and cross-channel budget guidance — Alpomi is a more forward-looking choice than either Whatagraph or AgencyAnalytics.
Which is better for agencies: Whatagraph or Alpomi?
Whatagraph is stronger if your agency's primary value-add is delivering visually polished reports and your clients are non-technical stakeholders who judge quality by how the report looks. If you operate at scale where Whatagraph's pricing (from €249/month, no free trial, auto-renew contracts) is justifiable and report aesthetics are core to client retention, it is a defensible choice. Alpomi is stronger if your agency is moving toward performance-based value — where you need to show clients not just what happened, but what to do next. Alpomi provides AI-driven recommendations, Shopify e-commerce profitability, live interactive dashboards, and multi-client management on the Agency tier at a transparent mid-market price with a permanent free tier to start. For agencies that want to differentiate on results rather than presentation, Alpomi is built for that stage.
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