49%的DTC品牌表示，手动报告是他们面临的最大挑战。不一定。
The Measured/Sequent Partners study of 300+ DTC directors found that 49% cite manual data and reporting as their number one measurement challenge. The typical workflow: export from Meta, export from Google, export from TikTok, open Shopify, reconcile manually, build a report. That's 9–24 hours per week on something that should be automatic. For most DTC brands, this is time their marketing team can't spend on strategy, creative, or growth.
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DTC营销人员每周花费9–24小时进行报告（衡量/顺序合作伙伴， 300多名董事）
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49%的DTC品牌将手动数据和报告视为其最大的测量挑战
features.icpFeaturePage.problemSrOnly
23%的DTC品牌仍然使用电子表格作为其martech堆栈的一部分
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发送给利益相关者的报告使用与营销团队跟踪的指标和格式不同的指标和格式
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Automated Reports for e-commerce include DTC metrics—ROAS, product performance, Shopify revenue, CAC by channel—with honest attribution qualifiers where journeys support them. One configuration, recurring delivery; pair with ROAS Attribution when stakeholders need reconciled numbers.
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Weekly report: pull Meta data, pull Google data, check Shopify, build spreadsheet, write summary, send. 4 hours. Repeat every week.
features.icpFeaturePage.withAlpomi
Weekly report: Alpomi delivers it automatically every Monday. ROAS, Shopify revenue, product performance, channel breakdown. You review and move on.
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Investor asks for monthly performance summary. You build it manually. 2 hours. Miss the format they wanted.
features.icpFeaturePage.withAlpomi
Investor receives automated monthly report from Alpomi on the 1st of each month. Same format, current data, your branding.
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每周节省9–24小时
DTC申报税，已取消—因此您的团队负责营销，而不是申报管理员
Shopify +一个报告中的广告数据
DTC指标包括Shopify收入、ROAS、CAC和产品性能—全自动
始终如一的利益相关者报告
每月相同的格式，相同的指标—不再构建一次性报告
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