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Guides on unified ads and Shopify data, Playbook workflows, and turning dashboards into next steps your team owns.
First Click Report
Same ROAS on Monday. Bigger Meta Bill on Friday.
UK marketing roundup: paid social, paid search, SEO, measurement, and AI. What moved, what it costs in pounds, and what to do this week.
Articles in Ecommerce Strategy
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Ecommerce Strategy
Triple Whale vs Polar Analytics vs Northbeam: Which Fits Your GMV Band?
Which attribution tool fits your GMV band? UK scenarios for sub-£500k to £8M+ and a two-week evaluation checklist.
10 min read
July 16, 2026Alpomi Team
Ecommerce Strategy
Why Your Triple Whale Bill Keeps Climbing (Even When ROAS Flatlines)
ROAS flat but Triple Whale bill up? GMV tier mechanics, UK £ band table, and flat Alpomi pricing comparison before renewal.
11 min read
July 15, 2026Alpomi Team
Ecommerce Strategy
Why Shopify Is the Smartest Move Amazon Sellers Make in 2026
Amazon deactivated 50,000+ accounts in 2023. FBA costs run 35 to 50% of revenue. Here is the margin math, the data case, and how to start Shopify in 5 steps without rebuilding your business.
10 min read
May 15, 2026Alpomi Team
Ecommerce Strategy
Amazon Is Losing Its Grip on E-Commerce -- And Its Own Actions Prove It
Amazon reversed a major policy after 400 sellers boycotted. New registrations hit a 10-year low. Discovery rate fell from 61% to 50%. Here is what it all means for your business.
10 min read
May 8, 2026Alpomi Team
Ecommerce Strategy
The Platform Trap: How E-Commerce Vendor Lock-In Is Quietly Destroying Your Margins
Platform dependency costs e-commerce brands up to 108,000 pounds a year in misallocated ad spend alone. Here is how vendor lock-in works across four layers and how operators are breaking free.
10 min read
May 8, 2026Alpomi Team
First Click Report
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