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Insights & Strategies
Guides on unified ads and Shopify data, Playbook workflows, and turning dashboards into next steps your team owns.
First Click Report
Same ROAS on Monday. Bigger Meta Bill on Friday.
UK marketing roundup: paid social, paid search, SEO, measurement, and AI. What moved, what it costs in pounds, and what to do this week.
Articles in Paid Advertising
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Paid Advertising
The Triple Whale Switching Playbook: Run Both Tools for 2–4 Weeks
Run Triple Whale beside your next tool for 2–4 weeks. Checklists, five metrics, go/no-go rules, and cutover steps for UK Shopify DTC.
12 min read
July 17, 2026Alpomi Team
Paid Advertising
Why Meta, Google, and Shopify Never Agree on ROAS (And What to Trust)
Three tabs, three ROAS numbers. Fix UTMs, measure true profit ROAS, and pick one source of truth for Shopify DTC ad decisions.
11 min read
July 14, 2026Alpomi Team
Paid Advertising
Why E-Commerce Ads Are More Expensive and Less Effective -- And What the Best Operators Are Doing About It
Meta costs up. ROAS down. Attribution broken across every platform. Here are four structural forces that changed e-commerce advertising and what the best operators are doing about it.
11 min read
May 22, 2026Alpomi Team
First Click Report
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