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Paid Advertising

Why E-Commerce Ads Are More Expensive and Less Effective -- And What the Best Operators Are Doing About It

Ad costs are up. ROAS is down. The creative that worked in 2021 does not work in 2025. This is not a targeting problem. The advertising environment structurally changed across four forces simultaneous

11 min read

May 22, 2026

Alpomi Team

Articles in Paid Advertising