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First Click Report
Same ROAS on Monday. Bigger Meta Bill on Friday.
UK marketing roundup: paid social, paid search, SEO, measurement, and AI. What moved, what it costs in pounds, and what to do this week.
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Three picks from the archive. The full list below includes everything else.
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Latest Articles
Showing 1–9 of 12 articles
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First Click ReportFirst Click Report: Same ROAS on Monday. Bigger Meta Bill on Friday.
Meta’s 2% UK fee sits outside your ROAS dashboard, AI labels are throttling creatives, and Google’s September AI Max clock is ticking—what UK DTC operators fix this week.
11 min read
July 27, 2026
Beadonay Kamal
Paid Advertising
Why Meta, Google, and Shopify Never Agree on ROAS (And What to Trust)
Meta ROAS vs Shopify never match. Learn what each platform counts, the seven causes of gaps, profit ROAS, and a 30-minute diagnostic for UK DTC brands.
11 min read
July 14, 2026Alpomi Team
Paid Advertising
Why E-Commerce Ads Are More Expensive and Less Effective -- And What the Best Operators Are Doing About It
Ad costs are up. ROAS is down. The creative that worked in 2021 does not work in 2025. This is not a targeting problem. The advertising environment structurally changed across four forces simultaneous
11 min read
May 22, 2026Alpomi Team
Ecommerce Strategy
Why Shopify Is the Smartest Move Amazon Sellers Make in 2026
If Amazon suspended your account tomorrow, how long would your business survive? For most Amazon-only sellers the honest answer is uncomfortable. Here is the margin math, the data ownership argument,
10 min read
May 15, 2026Alpomi Team
Ecommerce Strategy
Amazon Is Losing Its Grip on E-Commerce -- And Its Own Actions Prove It
400 sellers. 2 billion dollars in combined revenue. One coordinated ad shutoff and Amazon reversed course in 48 hours. Here is what the April 2025 boycott, the discovery shift, and four defensive prod
10 min read
May 8, 2026Alpomi Team
Ecommerce Strategy
The Platform Trap: How E-Commerce Vendor Lock-In Is Quietly Destroying Your Margins
Most e-commerce businesses are structurally trapped by the platforms they depend on and it is costing them thousands every month. Here is how vendor lock-in works across four layers, what it actually
10 min read
May 8, 2026Alpomi Team
Agency Reporting
Best Supermetrics Alternative for Agencies 2026
Compare Supermetrics alternatives for agencies: flat pricing, white-label reporting, and unified dashboards. No per-connector fees.
9 min read
March 17, 2026Alpomi Team
Agency Reporting
How to Reduce Client Reporting Time as a Marketing Agency
Cut client reporting from 2-3 days to hours. Practical steps: standardise templates, automate data collection, and leverage AI for insights.
9 min read
March 17, 2026Alpomi Team
Agency Reporting
Why Reporting Takes 2-4 Days Per Month Per Client (And How to Fix It)
Agency reporting takes 2-4 days per client per month. Here's how to cut it to under 5 hours with automation and white-label tools.
10 min read
March 17, 2026Alpomi Team
First Click Report
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