You are getting clicks from 18-24 year olds. Your customers are 35-44. Your budget is working against you.
Platform audience targeting defaults are not calibrated for your specific business. Google and Meta optimise for 'conversions' — but if your conversion tracking is imprecise, or if the platform's model has not had enough data, you end up with broad targeting that sends traffic from demographics that look engaged but do not buy. Most SMEs discover this problem in a post-campaign audit, not while the campaign is running. Audience Insights surfaces it in real time.
Solved by Audience Insights — Know who converts. Stop advertising to everyone else.
What Audience Insights does
Audience Insights surfaces the demographic, device, and geographic breakdown of your best-converting ad audiences across every connected platform. Instead of letting Meta and Google make targeting decisions for you, Audience Insights shows you exactly which age groups, genders, devices, and locations are generating your best ROAS — so you can concentrate budget where it performs and exclude segments that consume spend without converting. Data-driven targeting delivers 3x higher conversion rates compared to non-targeted approaches (Cropink, 2025).
- Demographic breakdown: age ranges, gender split, and conversion rates per segment
- Device performance: mobile vs desktop vs tablet spend, ROAS, and CPA comparison
- Geographic performance: country-level and region-level revenue and ROAS
- Cross-platform audience comparison — see if your Meta audience outperforms your Google audience
- Segment performance scoring — identify your highest-converting audience combinations
- Audience exclusion insights — flag demographics that consistently underperform
Why teams look for a Audience Insights solution
The real operational pain that drives people to Alpomi
Retargeted ads increase purchase likelihood by 70% — but only if the initial audience is correctly qualified
Platform audience suggestions are optimised for platform engagement, not for your specific customer profile
Mobile clicks are often 3-5x cheaper than desktop clicks but convert at 40-60% lower rates for most e-commerce categories
Geographic budget concentration in cities with low purchase intent is a consistent pattern in SME campaigns
What you get when you use Audience Insights
Real outcomes from teams using this feature in production
Stop funding non-converting demographics
Audience exclusions informed by your actual conversion data, not platform guesses
Cross-platform audience comparison
See which platform reaches your best customers most efficiently
Faster targeting refinement
Real-time demographic data means you catch audience misalignment in days, not months
Device-level targeting optimisation
Identify and correct the mobile vs desktop ROAS gap using real Shopify order data
Geographic revenue mapping
See which markets generate real revenue and scale confidently into your highest-performing regions
Demographic precision without guesswork
Replace platform-estimated audiences with your actual buyer demographics from Shopify data
Real-time audience accountability
Monitor agency targeting against your actual customer profile continuously, not quarterly
Cross-brand demographic benchmarks
Identify which audience segments drive revenue across the portfolio and set consistent targeting standards
Geographic expansion with data
Identify which regions over-index for your products and build international strategy on actual performance
Before Alpomi vs After Alpomi
From pain to clarity with Audience Insights
Before
Meta campaign is running broad targeting, 18-55, all genders. ROAS is 2.8x. You think the campaign is working. Audience Insights shows the 25-34 female segment is at 5.1x ROAS while the 18-24 male segment is at 0.9x and consuming 35% of budget.
With Alpomi
You add an exclusion for the 18-24 male segment and increase bid adjustment for 25-34 females. Same budget. ROAS increases to 3.9x in two weeks.
Before
You are running Google Ads and Meta simultaneously. Both use smart bidding. Both claim good performance. You have no way to compare which platform's audience is actually driving the purchases.
With Alpomi
Audience Insights shows Google's 35-44 desktop segment converts at 6.2x ROAS. Meta's equivalent segment is 2.1x. You shift 30% of Meta budget to Google. Revenue per pound of spend increases.
Built for your segment
See how Audience Insights solves problems specific to your business type
For growing businesses
You are paying to reach people who will never buy from you. Audience Insights shows you who they are.
Without demographic data, you are optimising blind. Audience Insights shows you which age groups, devices, and locations drive real purchases — so you can focus budget on segments that pay back, and stop funding segments that never convert.
- Identify your best-converting age group and double down on it
- See if mobile or desktop drives better results for your business — the answer is rarely obvious
- Geographic data shows where your highest-value customers actually are
For DTC brands
Your best customers are a subset of your total audience. Audience Insights finds them.
89% of marketers believe data-driven advertising improves ROI (Cropink, 2025). For DTC brands, the gap between broad targeting and precision targeting is the difference between a 2x ROAS and a 4.5x ROAS — using the same budget, on the same platform.
- Demographic conversion data from Shopify-verified purchases, not platform estimates
- Device breakdown tied to actual revenue — mobile sessions that never convert are visible
- Geographic revenue data to identify expansion markets and cut underperforming regions
For enterprise teams
Your agency says the campaign is performing. Audience Insights shows you it is performing for the wrong people.
Enterprise brands frequently discover audience misalignment in post-campaign analysis. By then, months of budget have been directed at demographics that look engaged but do not convert. Audience Insights provides ongoing, portfolio-wide demographic monitoring so misalignment is caught and corrected in real time.
- Cross-brand audience benchmarking — see which demographics convert across your portfolio
- Agency accountability: verify that targeting matches your customer profile, not just platform-recommended segments
- Regional audience performance for international campaigns and multi-market strategies
Get started in three steps
Connect your ad platforms
Link Google Ads, Meta, TikTok, and LinkedIn. Audience Insights pulls demographic, device, and geographic performance data from every connected platform automatically.
Segment performance is calculated and ranked
Alpomi calculates ROAS, CPA, and conversion rates for every audience segment. Segments are ranked by performance so you see your best and worst-converting demographics immediately.
Use the data to refine targeting
Set demographic exclusions, adjust device bid modifiers, and concentrate budget on proven segments — informed by your own data, not platform-default recommendations.
Frequently asked questions
- Which demographic breakdowns are available?
- Age ranges (18-24, 25-34, 35-44, 45-54, 55-64, 65+), gender split, device type (mobile, desktop, tablet), and geographic data at country and region level. Availability varies slightly by platform.
- Is demographic data available for all connected platforms?
- Google Ads, Meta, and TikTok all provide demographic and device data. LinkedIn provides demographic data by job function, seniority, and industry. Availability depth varies by platform and ad type.
- Can I see audience data down to the campaign level?
- Yes — you can view audience performance at platform level, campaign level, and ad set level. Drill down into any campaign to see its specific demographic and device breakdown.
- Does Audience Insights tell me which demographics to exclude?
- Alpomi surfaces underperforming segments — those with high spend but low conversion rates — and flags them for review. Exclusions are set in the native platform, but Audience Insights shows you exactly which segments to target for exclusion.
- Is this different from the audience reports inside Meta or Google?
- Yes. Platform audience reports are siloed and optimised to make their own platform look good. Audience Insights gives you a cross-platform view so you compare the same demographic segment's performance on Google vs Meta — something neither platform will show you.
Explore related features
These features work alongside Audience Insights. See how they fit together.
Ready to see Audience Insights in action?
Book a demo and we'll show you how Audience Insights connects to your stack and solves your reporting and attribution challenges.
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