Your Google Ads CTR is 4.2%. Your conversion rate is 0.9%. Something is breaking between click and purchase.
This is the most common gap in SME advertising: good click-through rates masking poor conversion performance. The problem could be anywhere — the landing page does not match the ad promise, the checkout is too long, the product page lacks trust signals, or the targeting brings curious browsers rather than buyers. Without a funnel view, all you see is 'conversions' — the final number — and the broken stage stays hidden, draining budget month after month.
Solved by Conversion Funnel — See exactly where you lose customers. Fix it before it costs you more.
What Conversion Funnel does
Conversion Funnel maps your entire advertising journey from first impression to completed purchase across every connected platform. Most ad dashboards show you the end result: conversions. Conversion Funnel shows you the journey: impressions, clicks, add-to-cart, checkout starts, and completions — so you can pinpoint the exact stage where the breakdown happens. With cross-channel visibility, you see whether the problem is in your ad creative, your landing page, or your checkout flow, and you know which platform's funnel is most efficient.
- Full-funnel visibility: impressions, clicks, add-to-cart, checkout, purchase
- Cross-platform funnel comparison — Google vs Meta vs TikTok side by side
- Drop-off rate calculation at each funnel stage
- Platform-level and campaign-level funnel drill-down
- Conversion rate benchmarks by industry for context
- Time-series funnel tracking — see how each stage changes week over week
Why teams look for a Conversion Funnel solution
The real operational pain that drives people to Alpomi
Average cart abandonment rate across e-commerce is 70.19% — most of it is never recovered
Clicks and conversions are both tracked, but the stages in between are invisible in most reporting tools
Optimising for CTR without tracking downstream conversion rates drives clicks that never pay back
A landing page with a 2% conversion rate vs a 5% rate is a 2.5x revenue difference with the same ad spend
What you get when you use Conversion Funnel
Real outcomes from teams using this feature in production
Pinpoint the exact broken stage
No more guessing whether the problem is the ad, the landing page, or the checkout
Cross-channel conversion comparison
See which platform brings customers who actually complete purchase, not just customers who click
Fix the right problem first
Stage-by-stage drop-off data means you optimise where it matters, not where it is easiest to measure
Shopify-connected funnel clarity
See every stage from ad click through to completed Shopify order, in one view
Identify high-intent, low-conversion campaigns
Campaigns driving add-to-carts but losing customers at checkout need a different fix than low-CTR campaigns
BFCM funnel optimisation before the window opens
Set up funnel tracking before peak season so you catch drop-off in real time, not in the January debrief
Standardised funnel measurement across all brands
Every brand reports the same stages — compare apples to apples across the portfolio
Funnel anomalies surfaced in days, not quarters
Portfolio-level monitoring catches brand-level conversion problems before they affect revenue at scale
One answer for the board
From impression to purchase — the complete conversion chain across every brand and region in one view
Before Alpomi vs After Alpomi
From pain to clarity with Conversion Funnel
Before
Campaign ROAS drops. You increase budget. CTR looks fine. Check Meta: impressions and clicks look normal. You cannot see where people are leaving. Three weeks later, you discover a checkout form issue that has been running since the campaign launched.
With Alpomi
Alpomi Conversion Funnel shows a sharp drop between add-to-cart (22%) and checkout start (6%). You identify the issue in 15 minutes. Fix deployed the same day. Checkout rate recovers to 14% within a week.
Before
Meta campaign and Google campaign are both running. Both show similar ROAS. You split budget 50/50. Two months later you realise Google users complete purchase at 3x the rate of Meta users.
With Alpomi
Conversion Funnel shows Google's checkout completion rate is 9.1%, Meta's is 3.2%. You shift 70% of budget to Google. Revenue increases without increasing total spend.
Built for your segment
See how Conversion Funnel solves problems specific to your business type
For growing businesses
Your ads are getting clicks. Your sales are not following. Here is why.
A good CTR does not mean good conversions. Conversion Funnel shows you where the drop-off happens across your campaigns — so you fix the right problem instead of spending more budget to compensate for a structural leak.
- Identify whether you have an ad problem, a landing page problem, or a checkout problem
- Cross-platform comparison so you know which channel converts best end-to-end
- No more guessing — data shows the exact drop-off percentage at every stage
For DTC brands
You are driving 10,000 sessions a month. You are converting 0.8% of them.
Average cart abandonment sits at 70.19% (Baymard Institute, 2025). The brands that fix this problem systematically track which funnel stage is bleeding customers and optimise accordingly. Conversion Funnel gives you that visibility across every ad channel tied to your Shopify store.
- Shopify-connected funnel shows ad-to-purchase conversion, not just click data
- Identify which campaigns have the highest add-to-cart rate but lowest checkout completion
- BFCM funnel tracking so you catch drop-off points during your most important window
For enterprise teams
Your team reports click volume. Your board asks about revenue conversion. These are not the same question.
Enterprise marketing teams often optimise for mid-funnel metrics because those are what the platforms surface. Conversion Funnel connects every stage — from awareness impression to actual purchase — across all brands, regions, and channels in one view, so the conversation with finance and the board is built on complete data.
- Cross-brand funnel benchmarking — see which brands have stronger conversion infrastructure
- Stage-by-stage analysis to identify systemic weaknesses across the portfolio
- Board-level funnel reporting tied to real revenue, not just impression or click metrics
Get started in three steps
Connect your ad platforms and Shopify
Link Google Ads, Meta, TikTok, and your Shopify store. Alpomi maps ad events to Shopify order data, creating a complete cross-channel funnel.
Funnel stages are populated automatically
Impressions, clicks, add-to-carts, checkout starts, and purchases are tracked for every campaign and platform. No manual configuration required.
See drop-off rates and compare across channels
Conversion Funnel shows you the exact percentage drop-off at each stage, updated every 15 minutes. Compare platforms side by side and drill into any campaign.
Frequently asked questions
- Does Conversion Funnel work without a Shopify store?
- Yes — ad platform funnel data (impressions, clicks, conversions) is available without Shopify. Shopify integration adds the downstream purchase stages for a complete end-to-end view.
- Can I see funnel performance at campaign level?
- Yes — you can view funnel data at the platform level, campaign level, and ad group level. The drill-down shows where drop-off is concentrated for each campaign.
- How does this differ from just looking at Google Analytics?
- Google Analytics tracks on-site behaviour but does not connect it to your ad platform spend or your Shopify revenue in the same view. Conversion Funnel combines ad spend, platform events, and Shopify order data so you see the full chain from paid ad to purchase in one place.
- What counts as a 'conversion' in the funnel?
- We use the conversion event you have configured in each ad platform, reconciled against Shopify order data where Shopify is connected. You can see both platform-reported and Shopify-verified conversion figures side by side.
- Can I track funnel performance during BFCM in real time?
- Yes — Conversion Funnel updates every 15 minutes. During BFCM and other peak periods, you can monitor each stage in real time and catch drop-off as it happens rather than after the window closes.
Explore related features
These features work alongside Conversion Funnel. See how they fit together.
Ready to see Conversion Funnel in action?
Book a demo and we'll show you how Conversion Funnel connects to your stack and solves your reporting and attribution challenges.
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