Your Google Ads CTR is 4.2%. Your conversion rate is 0.9%. Something is breaking between click and purchase.
This is the most common gap in SME advertising: good click-through rates masking poor conversion performance. The problem could be anywhere — the landing page does not match the ad promise, the checkout is too long, the product page lacks trust signals, or the targeting brings curious browsers rather than buyers. Without a funnel view, all you see is 'conversions' — the final number — and the broken stage stays hidden, draining budget month after month.
Why For SMEs look for this solution
The real operational pain we solve
Problem
Average cart abandonment rate across e-commerce is 70.19% — most of it is never recovered
Problem
Clicks and conversions are both tracked, but the stages in between are invisible in most reporting tools
Problem
Optimising for CTR without tracking downstream conversion rates drives clicks that never pay back
Problem
A landing page with a 2% conversion rate vs a 5% rate is a 2.5x revenue difference with the same ad spend
How Conversion Funnel helps
Conversion Funnel tracks every stage from ad impression through to completed purchase across your Google and Meta campaigns. You see where the drop-off happens — whether it is at the click, the product page, or the checkout — and you can compare stages across platforms to identify which channel delivers end-to-end conversion, not just traffic.
Before Alpomi vs After Alpomi
From pain to clarity with Conversion Funnel
Before
Campaign ROAS drops. You increase budget. CTR looks fine. Check Meta: impressions and clicks look normal. You cannot see where people are leaving. Three weeks later, you discover a checkout form issue that has been running since the campaign launched.
With Alpomi
Alpomi Conversion Funnel shows a sharp drop between add-to-cart (22%) and checkout start (6%). You identify the issue in 15 minutes. Fix deployed the same day. Checkout rate recovers to 14% within a week.
Before
Meta campaign and Google campaign are both running. Both show similar ROAS. You split budget 50/50. Two months later you realise Google users complete purchase at 3x the rate of Meta users.
With Alpomi
Conversion Funnel shows Google's checkout completion rate is 9.1%, Meta's is 3.2%. You shift 70% of budget to Google. Revenue increases without increasing total spend.
What you get when you use Conversion Funnel
Pinpoint the exact broken stage
No more guessing whether the problem is the ad, the landing page, or the checkout
Cross-channel conversion comparison
See which platform brings customers who actually complete purchase, not just customers who click
Fix the right problem first
Stage-by-stage drop-off data means you optimise where it matters, not where it is easiest to measure
Want the full technical breakdown?
See how Conversion Funnel worksRelated features for you
These features work alongside Conversion Funnel for for smes.
Ready to fix this for your business?
Book a demo and we'll show you how Conversion Funnel solves these exact problems for for smes.