Your Google Ads CTR is 4.2%. Your conversion rate is 0.9%. Something is breaking between click and purchase.
This is the most common gap in SME advertising: good click-through rates masking poor conversion performance. The problem could be anywhere — the landing page does not match the ad promise, the checkout is too long, the product page lacks trust signals, or the targeting brings curious browsers rather than buyers. Without a funnel view, all you see is 'conversions' — the final number — and the broken stage stays hidden, draining budget month after month.
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Average cart abandonment rate across e-commerce is 70.19% — most of it is never recovered
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Clicks and conversions are both tracked, but the stages in between are invisible in most reporting tools
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Optimising for CTR without tracking downstream conversion rates drives clicks that never pay back
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A landing page with a 2% conversion rate vs a 5% rate is a 2.5x revenue difference with the same ad spend
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Conversion Funnel tracks every stage from ad impression through to completed purchase across your Google and Meta campaigns. You see where the drop-off happens — whether it is at the click, the product page, or the checkout — and you can compare stages across platforms to identify which channel delivers end-to-end conversion, not just traffic.
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Campaign ROAS drops. You increase budget. CTR looks fine. Check Meta: impressions and clicks look normal. You cannot see where people are leaving. Three weeks later, you discover a checkout form issue that has been running since the campaign launched.
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Alpomi Conversion Funnel shows a sharp drop between add-to-cart (22%) and checkout start (6%). You identify the issue in 15 minutes. Fix deployed the same day. Checkout rate recovers to 14% within a week.
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Meta campaign and Google campaign are both running. Both show similar ROAS. You split budget 50/50. Two months later you realise Google users complete purchase at 3x the rate of Meta users.
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Conversion Funnel shows Google's checkout completion rate is 9.1%, Meta's is 3.2%. You shift 70% of budget to Google. Revenue increases without increasing total spend.
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Pinpoint the exact broken stage
No more guessing whether the problem is the ad, the landing page, or the checkout
Cross-channel conversion comparison
See which platform brings customers who actually complete purchase, not just customers who click
Fix the right problem first
Stage-by-stage drop-off data means you optimise where it matters, not where it is easiest to measure
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