Custom Card Builder

Every stakeholder tier needs a different view of the same data. Build each one in 4 steps. No development sprint required.

Enterprise marketing operations have a structural reporting problem: the CMO needs portfolio-level KPIs, brand managers need brand-specific performance, finance needs budget-vs-actual in a specific format, and the board needs a one-page summary. These are four different views of the same underlying data, and building each one traditionally requires either a custom development sprint or a manual process that breaks whenever the source data changes. The Custom Card Builder lets each stakeholder team build exactly the view they need from live data, without a development team.

Built for for enterprise
Pain-point led
Before & after
Sound familiar?

Why For enterprise look for this solution

The real operational pain we solve

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Problem

Enterprise reporting requires different views for different audiences — each requiring custom work to build and maintain

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Problem

Custom BI tool development (Tableau, Looker) requires data engineering expertise, SQL, and weeks of setup time

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Problem

Stakeholders who cannot read a technical dashboard end up receiving exported reports that are stale before they arrive

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Problem

100+ data fields covering all domains means every enterprise KPI — from agency client health to B2B pipeline metrics — can be built

What you get

How Custom Card Builder helps

The Custom Card Builder gives enterprise teams a no-code interface to build any dashboard card from 100+ data fields across all connected data domains. Cards can be kept private, shared with specific company users, or made public across the organisation. The result: CMO has their portfolio KPI view, brand managers have their brand-level cards, and finance has its budget view — all from the same live data, with no development overhead.

The shift

Before Alpomi vs After Alpomi

From pain to clarity with Custom Card Builder

Before

CMO requests a cross-brand ROAS comparison card. BI team scopes a three-week development sprint. By the time it is built, the reporting cycle has moved on. The card is half-used.

With Alpomi

CMO opens Custom Card Builder. Selects Total Ad Spend and Total Revenue across all brands. Builds a bar chart grouped by brand. Names it 'Cross-Brand ROAS'. Saves as Company. Built in 6 minutes. Live from that day.

Before

Finance team needs a monthly budget-vs-actual table by platform. Marketing team exports the data in a format Finance cannot use. Finance rebuilds it in their own spreadsheet. Two teams, duplicated effort.

With Alpomi

Marketing builds a Budget vs Actual table card in Custom Card Builder. Shares it as Company. Finance accesses the same live card in their Alpomi dashboard. Duplicated effort eliminated.

The impact

What you get when you use Custom Card Builder

Custom views for every stakeholder without development

CMO, brand managers, and finance all get their specific view from the same live data source

Analytics-ready in minutes, not weeks

Replace the BI development sprint with a 4-step guided wizard and a live preview

Standardised cross-brand reporting

Company-shared custom cards ensure all brands report the same metrics in the same format

Want the full technical breakdown?

See how Custom Card Builder works

Ready to fix this for your business?

Book a demo and we'll show you how Custom Card Builder solves these exact problems for for enterprise.

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