Every stakeholder tier needs a different view of the same data. Build each one in 4 steps. No development sprint required.
Enterprise marketing operations have a structural reporting problem: the CMO needs portfolio-level KPIs, brand managers need brand-specific performance, finance needs budget-vs-actual in a specific format, and the board needs a one-page summary. These are four different views of the same underlying data, and building each one traditionally requires either a custom development sprint or a manual process that breaks whenever the source data changes. The Custom Card Builder lets each stakeholder team build exactly the view they need from live data, without a development team.
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Enterprise reporting requires different views for different audiences — each requiring custom work to build and maintain
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Custom BI tool development (Tableau, Looker) requires data engineering expertise, SQL, and weeks of setup time
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Stakeholders who cannot read a technical dashboard end up receiving exported reports that are stale before they arrive
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100+ data fields covering all domains means every enterprise KPI — from agency client health to B2B pipeline metrics — can be built
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The Custom Card Builder gives enterprise teams a no-code interface to build any dashboard card from 100+ data fields across all connected data domains. Cards can be kept private, shared with specific company users, or made public across the organisation. The result: CMO has their portfolio KPI view, brand managers have their brand-level cards, and finance has its budget view — all from the same live data, with no development overhead.
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CMO requests a cross-brand ROAS comparison card. BI team scopes a three-week development sprint. By the time it is built, the reporting cycle has moved on. The card is half-used.
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CMO opens Custom Card Builder. Selects Total Ad Spend and Total Revenue across all brands. Builds a bar chart grouped by brand. Names it 'Cross-Brand ROAS'. Saves as Company. Built in 6 minutes. Live from that day.
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Finance team needs a monthly budget-vs-actual table by platform. Marketing team exports the data in a format Finance cannot use. Finance rebuilds it in their own spreadsheet. Two teams, duplicated effort.
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Marketing builds a Budget vs Actual table card in Custom Card Builder. Shares it as Company. Finance accesses the same live card in their Alpomi dashboard. Duplicated effort eliminated.
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Custom views for every stakeholder without development
CMO, brand managers, and finance all get their specific view from the same live data source
Analytics-ready in minutes, not weeks
Replace the BI development sprint with a 4-step guided wizard and a live preview
Standardised cross-brand reporting
Company-shared custom cards ensure all brands report the same metrics in the same format
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