You have been exporting data to a spreadsheet every week to track one metric that your dashboard does not show.
This is one of the most common workarounds in marketing analytics: the main dashboard covers standard metrics well, but the specific KPI that matters most to your business requires a manual export, a spreadsheet formula, and a chart that is out of date by Monday. The Custom Card Builder eliminates this workflow by letting you build exactly the card you need from live data, in under 2 minutes, with no code and no ongoing maintenance.
Solved by Custom Card Builder — Build any dashboard card in 4 steps. No code. No waiting.
What Custom Card Builder does
The Custom Card Builder is a guided 4-step wizard that lets any user create their own dashboard cards from over 100 available data fields — without writing a line of code. Choose your data source from Marketing, Sales, Advertising, or Management domains, pick a visualisation type (KPI stat card, line or bar chart, or sortable table), customise the appearance, and preview it with real data before saving. Custom cards sit alongside Alpomi's 55+ built-in cards in the same drag-and-drop dashboard grid, with sharing options so you can keep a card private, share it with your company, or make it public. Most analytics platforms offer fixed dashboards. The Custom Card Builder gives you both: 55+ best-practice built-in cards and the ability to build anything else you need.
- 4-step guided wizard: data source, visualisation, appearance, and live preview
- 100+ data fields across Marketing, Sales, Advertising, and Management domains
- Three visualisation types: KPI stat card, chart (line/bar/area/pie/donut), and table
- Sharing controls: Private, Company, or Public visibility
- Full management: create, edit, duplicate, and delete custom cards
- Custom cards bypass industry filtering and appear alongside all built-in cards
Why teams look for a Custom Card Builder solution
The real operational pain that drives people to Alpomi
Most analytics dashboards are designed around the median use case — your specific metric may not be on any default card
Spreadsheet workarounds for missing dashboard cards create a reporting lag and a manual update burden
Getting a custom metric added to a commercial analytics tool typically requires a product request, a development sprint, and a months-long wait
Different team members tracking the same metric from different sources leads to reporting inconsistencies and wasted time in reconciliation
What you get when you use Custom Card Builder
Real outcomes from teams using this feature in production
Eliminate the spreadsheet workaround
Any metric you currently track in a manual spreadsheet can be built as an automated card
Build the card in under 2 minutes
4-step guided wizard with live preview means no configuration errors and no wasted time
Share with your team once, update forever
Company-shared cards give your whole team access to the same live data with no ongoing maintenance
BFCM tracking cards built once, reused every year
Save custom peak period cards as templates and redeploy at the start of each season
Company-wide data consistency during peak
One set of shared custom cards means the whole team looks at the same live metrics during BFCM
DTC-specific metrics without custom development
Blended MER, product-category ROAS, and channel-by-channel spend are all buildable from available data fields
Custom views for every stakeholder without development
CMO, brand managers, and finance all get their specific view from the same live data source
Analytics-ready in minutes, not weeks
Replace the BI development sprint with a 4-step guided wizard and a live preview
Standardised cross-brand reporting
Company-shared custom cards ensure all brands report the same metrics in the same format
Before Alpomi vs After Alpomi
From pain to clarity with Custom Card Builder
Before
Every Monday: export Google Ads data. Export Meta data. Open spreadsheet. Calculate blended MER. Build chart. Add to weekly report. 90 minutes. Repeat next week.
With Alpomi
Custom Card Builder: select Total Ad Spend (all platforms) and Total Revenue. Choose line chart. Name it 'Weekly MER'. Save. The card updates automatically. 4 minutes to build. Zero minutes to maintain.
Before
New team member asks where to find the weekly spend-by-channel breakdown. You point them to a spreadsheet that only you know how to update. They cannot use it independently.
With Alpomi
Custom Card Builder: you build a channel spend table with Google, Meta, and TikTok columns. Share it as Company. Everyone on the team can see the same live data from their dashboard. No spreadsheet required.
Built for your segment
See how Custom Card Builder solves problems specific to your business type
For growing businesses
The metric you track every morning is not in any of the built-in cards. Build it in 4 steps.
Every business has a specific KPI that matters more to them than any default dashboard covers. The Custom Card Builder lets you build that card from your own data — no developer, no spreadsheet workaround, no waiting for a product update.
- Build a KPI card for your specific blended ROAS target in under 2 minutes
- Create a weekly spend-vs-budget table across all channels in one card
- Save custom views and share them with your team so everyone tracks the same number
For DTC brands
DTC metrics that no default dashboard covers. Build them once. Share with your team.
Product-category ROAS, BFCM spend pacing by channel, week-over-week AOV trend — these are metrics that matter to your business and are not in any standard dashboard template. The Custom Card Builder gives you the data fields to build them and the sharing controls to distribute them to your team.
- Build product-category performance cards from your Shopify and ad data
- Create BFCM-specific tracking cards before peak season with custom date ranges
- Share operational dashboards with your team so reporting is consistent across the business
For enterprise teams
Every team needs a different view. The Custom Card Builder gives each team exactly what they need.
CMOs need portfolio-level KPIs. Brand managers need brand-specific metrics. Finance needs budget-vs-actual in a specific format. The Custom Card Builder lets each stakeholder build the card they need from the same live data, with the same accuracy, without requesting a custom development sprint.
- Build stakeholder-specific KPI cards without a development request
- Standardise cross-brand reporting with shared templates built from the same data source
- 100+ data fields across all domains mean any operational KPI can be built
Get started in three steps
Choose your data source
Browse 100+ data fields across Marketing, Sales, Advertising, and Management domains. Fields are organised by category with descriptions so you know exactly what data you are working with.
Pick a visualisation type
Choose from KPI stat card (single metric with trend indicator), chart (line, bar, area, or pie/donut), or table (sortable with column formatting). The system automatically shows which visualisation types are compatible with your chosen data.
Customise and preview with live data
Name the card, choose an icon, set the width, and configure visibility: Private, Company, or Public. Preview the card with your actual real-time data before saving.
Frequently asked questions
- How many data fields are available in the Custom Card Builder?
- 100+ fields across four domains: Marketing (spend, ROAS, CTR, CPA, channel performance), Sales (revenue, orders, AOV, LTV, products, customers), Advertising (campaign performance, platform breakdown), and Management (venue performance, operational KPIs, costs, staff).
- What visualisation types are available?
- Three template types: KPI Stat Card (single metric with optional trend indicator, formatted as currency, number, percentage, or compact), Chart (line, bar, area, or pie/donut with configurable axes and legends), and Table (sortable multi-column view with column formatting options).
- Can I share a custom card with people outside my company?
- Cards set to Public can be accessed by anyone with the Alpomi link. Company cards are visible to everyone in your organisation. Private cards are visible only to you.
- Can I duplicate a custom card to use as a starting point?
- Yes — you can duplicate any custom card you have access to, including cards shared by others. This makes it easy to create variations of an existing card without rebuilding from scratch.
- Is the Custom Card Builder available on all tiers?
- Yes — the Custom Card Builder is available on all tiers including Free, Starter, Pro, Agency, and Enterprise. The fields available depend on which integrations and data sources you have connected.
- Do custom cards affect dashboard performance?
- Custom cards use the same lazy-loading architecture as built-in cards. They only fetch data when visible in the dashboard, and the data router intelligently fetches only the domains each card requires.
Explore related features
These features work alongside Custom Card Builder. See how they fit together.
Ready to see Custom Card Builder in action?
Book a demo and we'll show you how Custom Card Builder connects to your stack and solves your reporting and attribution challenges.
Featured Articles
View all
10 Tips for Optimizing Your Facebook Ad Campaigns
Learn how to maximize your ROI with these proven Facebook advertising strategies that top marketers use.
The Complete Guide to Multi-Platform Advertising
Discover how to create cohesive campaigns across Facebook, Google, TikTok, and more for maximum impact.