Your team tracks BFCM performance differently every year. Build a standard BFCM card once and use it every peak season.
E-commerce teams face a recurring problem with bespoke reporting: every major trading window — BFCM, Christmas, product launches — triggers a round of custom dashboard builds in spreadsheets or BI tools that take days to set up and are rarely reused. The Custom Card Builder solves this permanently: build the BFCM tracking card you need once, save it as a template, and deploy it next year in minutes. The data fields are there. The visualisation options are there. You just need to build it once.
Why For e-commerce look for this solution
The real operational pain we solve
Problem
Peak season reporting is typically rebuilt from scratch each year, consuming 8-12 hours of analyst time before BFCM even begins
Problem
DTC-specific metrics like blended MER, product-category ROAS, and BFCM-vs-last-year comparison are not in standard analytics platforms
Problem
Team reporting inconsistency during peak periods leads to conflicting numbers in Slack and wasted time clarifying which figure is right
Problem
49% of DTC brands cite manual data and reporting as their biggest measurement challenge — the Custom Card Builder directly addresses this
How Custom Card Builder helps
The Custom Card Builder gives e-commerce teams 100+ data fields including Shopify revenue, ad spend by platform, product-level performance, and ROAS metrics to build any card they need. Cards can be shared company-wide so the whole team tracks the same live data. Saved cards persist across seasons — build your BFCM tracker once and reuse it every year.
Before Alpomi vs After Alpomi
From pain to clarity with Custom Card Builder
Before
Two weeks before BFCM: analyst builds a custom tracking spreadsheet. Takes three days. It covers platform spend, ROAS, and Shopify revenue. It requires manual updates every morning. By day three of BFCM it is already behind.
With Alpomi
Two weeks before BFCM: open Custom Card Builder. Build three cards: BFCM Total Spend (KPI), Platform ROAS Comparison (bar chart), and Daily Revenue vs Last Year (line chart). Share all three as Company. The team opens their dashboard on Black Friday and all cards are live with current data.
Before
Post-BFCM: marketing director asks for week-by-week product category revenue during the peak. Analyst spends two days pulling Shopify exports and building the view.
With Alpomi
Post-BFCM: the product category revenue card built in Custom Card Builder was running throughout BFCM. The full week-by-week breakdown is already available. The analysis takes 20 minutes.
What you get when you use Custom Card Builder
BFCM tracking cards built once, reused every year
Save custom peak period cards as templates and redeploy at the start of each season
Company-wide data consistency during peak
One set of shared custom cards means the whole team looks at the same live metrics during BFCM
DTC-specific metrics without custom development
Blended MER, product-category ROAS, and channel-by-channel spend are all buildable from available data fields
Want the full technical breakdown?
See how Custom Card Builder worksRelated features for you
These features work alongside Custom Card Builder for for e-commerce.
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Book a demo and we'll show you how Custom Card Builder solves these exact problems for for e-commerce.