You have been exporting data to a spreadsheet every week to track one metric that your dashboard does not show.
This is one of the most common workarounds in marketing analytics: the main dashboard covers standard metrics well, but the specific KPI that matters most to your business requires a manual export, a spreadsheet formula, and a chart that is out of date by Monday. The Custom Card Builder eliminates this workflow by letting you build exactly the card you need from live data, in under 2 minutes, with no code and no ongoing maintenance.
Why For SMEs look for this solution
The real operational pain we solve
Problem
Most analytics dashboards are designed around the median use case — your specific metric may not be on any default card
Problem
Spreadsheet workarounds for missing dashboard cards create a reporting lag and a manual update burden
Problem
Getting a custom metric added to a commercial analytics tool typically requires a product request, a development sprint, and a months-long wait
Problem
Different team members tracking the same metric from different sources leads to reporting inconsistencies and wasted time in reconciliation
How Custom Card Builder helps
The Custom Card Builder gives you a 4-step guided interface to create any dashboard card from 100+ available data fields. Choose your data, pick your visualisation, set the name and icon, and preview it with real data. Save it to your dashboard and share it with your team. The spreadsheet workaround is replaced by an automated card that is always current.
Before Alpomi vs After Alpomi
From pain to clarity with Custom Card Builder
Before
Every Monday: export Google Ads data. Export Meta data. Open spreadsheet. Calculate blended MER. Build chart. Add to weekly report. 90 minutes. Repeat next week.
With Alpomi
Custom Card Builder: select Total Ad Spend (all platforms) and Total Revenue. Choose line chart. Name it 'Weekly MER'. Save. The card updates automatically. 4 minutes to build. Zero minutes to maintain.
Before
New team member asks where to find the weekly spend-by-channel breakdown. You point them to a spreadsheet that only you know how to update. They cannot use it independently.
With Alpomi
Custom Card Builder: you build a channel spend table with Google, Meta, and TikTok columns. Share it as Company. Everyone on the team can see the same live data from their dashboard. No spreadsheet required.
What you get when you use Custom Card Builder
Eliminate the spreadsheet workaround
Any metric you currently track in a manual spreadsheet can be built as an automated card
Build the card in under 2 minutes
4-step guided wizard with live preview means no configuration errors and no wasted time
Share with your team once, update forever
Company-shared cards give your whole team access to the same live data with no ongoing maintenance
Want the full technical breakdown?
See how Custom Card Builder worksRelated features for you
These features work alongside Custom Card Builder for for smes.
Ready to fix this for your business?
Book a demo and we'll show you how Custom Card Builder solves these exact problems for for smes.