For SME
Retail and Local Businesses

One dashboard for retail and local performance

Two stores or twenty—you still reconcile Google and Meta by hand. Connect Google AdsGoogle Ads and Meta AdsMeta Ads for local and brand performance in one view, with automated weekly reports your team actually uses.

Built for retailers including:

High street shops

Single or multi-site local retail

Multi-location retail

2 to 20 locations in one view

Click and collect

Online advertising driving in-store

Trusted by

Google for Startups
West Midlands Combined Authority
Innovate UK
Barclays Eagle Labs
University of Birmingham
AWS Startup Programs
Google for Startups
West Midlands Combined Authority
Innovate UK
Barclays Eagle Labs
University of Birmingham
AWS Startup Programs
81%
Rely on incomplete attribution
Local retailers cannot see what drives footfall vs online
9h+
Saved per week on reporting
Automated dashboards replace manual pull-together
Location
Level performance clarity
Know which stores your ads are actually driving
Free
Tier to start
6 slots, 8 syncs, 100 AI credits/mo — no credit card
Retail-specific challenges

The problems every local retailer faces

Scattered location data, unclear local versus brand attribution, and reporting that takes too long for the value it delivers. Here is how Alpomi solves each one.

Multiple locations, scattered ad performance data

The problem

Each store or location has its own campaigns and its own data. You log into Google Ads for one location, Meta for another, and try to reconcile them manually. You never have a clear picture of which location is actually performing.

How Alpomi helps

Pull every location and ad platform into one dashboard. See estate-wide performance and drill into any store in one click—no manual reconciliation.

In practice

  • All locations and platforms in one dashboard
  • Drill into any location in one click
  • Compare location performance without spreadsheets

Local spend versus brand spend is unclear

The problem

You run national or regional brand ads and also local campaigns per store. You cannot see which is working at which level. Budget decisions are made on incomplete data and the wrong campaigns keep running.

How Alpomi helps

Separate local versus brand campaigns so you see what works at each level. Allocate budget on store-level ROI—not blended numbers that hide weak locations.

In practice

  • Local vs brand campaign performance separated
  • ROI by location and channel
  • See which store campaigns drive the most return

Reporting takes too long for the value it provides

The problem

Building a weekly performance report for two stores means logging into Google Ads, Meta, checking each location separately, and putting together a spreadsheet. Hours of work for numbers that are already out of date.

How Alpomi helps

Automated reports pull from all platforms and all locations simultaneously. One consistent report, delivered on schedule, ready for your team or your accountant. No logins, no exports, no manual work.

In practice

  • Automated weekly reports across all locations
  • All platforms reconciled in one document
  • Stakeholder-ready without manual formatting
Retail features

Built for local and multi-location retail

Six capabilities that give retail businesses the local clarity they need to grow paid without guessing. See the full SME feature set.

Unified Retail Dashboard

All your locations and all your ad channels in one place. See total performance and drill into any store or channel without switching between platforms.

  • All locations and channels in one view
  • Switch between stores in one click
  • Total and location-level ROAS side by side
  • Daily, weekly, and monthly performance trends
  • Compare periods without building a spreadsheet

See your Google and Meta spend against footfall and online revenue for every location, all in one dashboard, without a single export.

Deep dive

Local ROAS Clarity

Understand which ad channels and which campaigns actually drive revenue and footfall for your retail locations. Stop guessing.

  • ROAS by location and by channel
  • Local campaign vs brand campaign attribution
  • Cost per sale or visit by store
  • Identify top and bottom performing locations
  • See where budget is wasted at each location

Discover your Google Local campaigns drive 3x more in-store visits than your Meta campaigns and shift your budget before the next month.

Deep dive

Budget Pacing for Retail

Know exactly where you are against budget at every location in real time. Stop overspending on underperforming stores and underspending on your winners.

  • Real-time budget pacing per location
  • Alerts when a location is overspending
  • Pacing visibility across the whole estate
  • Seasonal budget management by location
  • Budget vs actual comparison at any point in the month

Get an alert mid-month that your Oxford Street location is on track to overspend by 40% while your Canary Wharf location is underspending. Rebalance before the damage is done.

Automated Retail Reports

Weekly and monthly reports that build themselves. All locations, all channels, reconciled and delivered on schedule. No exports, no formatting, no late nights.

  • Automated weekly performance reports
  • All locations in one consistent document
  • Google and Meta data reconciled automatically
  • PDF export for accountant or board
  • Custom date ranges and location filters

Your Monday morning report covers every location and every ad channel, arrives in your inbox automatically, and takes zero time to build.

Deep dive

AI Recommendations for Retail

AI that reads your retail data and tells you where to act. Budget shifts, creative alerts, and seasonal optimisation before you miss the opportunity.

  • Budget reallocation recommendations by location
  • Creative fatigue alerts before performance drops
  • Seasonal pattern recognition per location
  • Anomaly detection when a location shifts
  • Local event correlation flagged automatically

AI notices your high-street location ROAS drops every Tuesday afternoon and recommends adjusting your ad schedule to reduce waste during slow trading periods.

Deep dive

Quick-Start Retail Templates

Pre-built dashboards and campaign structures for retail. Get set up in hours, not weeks. Onboard new locations without starting from scratch.

  • Retail dashboard template ready to use
  • Local campaign structure templates
  • Location performance scorecard
  • Seasonal sale campaign templates
  • New location onboarding in hours

Opening a new location? Use the retail template to get your dashboard and campaigns set up in the same day, with the same structure as your existing stores.

Deep dive
Local channel coverage

All the channels that drive local retail performance

From Google Local and Meta awareness to in-store to online attribution. One dashboard for every channel that matters to your retail business.

Google Local Ads

Search and local intent campaigns

  • Google Search local campaigns
  • Location-based ad targeting
  • Google Maps presence
  • Local inventory ads

Meta Local Awareness

Facebook and Instagram local reach

  • Local awareness campaigns
  • Radius-based audience targeting
  • In-store visit objectives
  • Local event promotion

Google Business Profile

Maps, reviews, and local search

  • Ad-to-maps correlation
  • Local search visibility
  • Google Business integration
  • Location visit tracking

In-Store to Online

Connecting physical and digital

  • Click and collect attribution
  • In-store vs online revenue split
  • Online-to-footfall tracking
  • Omnichannel ROAS view
What business owners say

Trusted by SME business owners

"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey

Andy Murrey

CEO & Founder, Meiyo

Built for retail

Why retail businesses choose Alpomi

Every feature is built around the reality of running a local or multi-location retail business: location-level clarity, automated reporting, and AI that understands your trading patterns.

Built for local retail complexity

One location or twenty. Alpomi handles local retail at any scale with the same location-level drill-down and total estate view. The dashboard grows with your portfolio.

Numbers that match your till

ROAS and revenue figures that tie back to actual in-store and online sales. Not platform-reported numbers that over-claim. Data you can take to your accountant.

Local versus brand clarity

See what your local store campaigns deliver separately from your brand campaigns. Make budget decisions at location level, not just blended across the estate.

Hours back every week

Automated reports replace manual Google and Meta exports for every location. Your team spends time on running the business, not pulling data from platforms.

AI that understands local patterns

Seasonal peaks, local events, trading hour patterns. AI recommendations are built on your specific location data, not generic advice that does not apply to your stores.

Set up in a day, not a week

Quick-start templates mean new locations are onboarded with a consistent dashboard structure from day one. No data science degree required to get started.

Metrics that matter

Track the right numbers for local retail

Revenue Attribution

  • ROAS by location and channel
  • Local vs brand campaign split
  • In-store vs online revenue
  • Cost per sale per location
  • Platform over-claim visibility

Location Performance

  • Top and bottom performing stores
  • Location performance comparison
  • Budget vs actual per location
  • Real-time pacing alerts
  • Location performance trend

Campaign Efficiency

  • Click-to-visit rate by location
  • Ad spend per location
  • Creative performance per store area
  • Seasonal campaign ROAS
  • AI-flagged optimisation opportunities

Reporting and Operations

  • Automated report delivery
  • Time saved per week
  • Report accuracy rate
  • Stakeholder report format
  • New location onboarding time

Ready to see all your locations in one place?

Book a demo and we will show you location-level performance, local versus brand attribution, and automated reporting tailored to your retail business.

Retail-focused demoStart free — no credit cardNo credit card required
Start free. No credit card.

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