Sales features

Standard ad platform ROAS is measured at campaign level. It tells you the campaign returned £X for every £1 spent, but it doesn't tell you which products within that campaign drove the return. Product-Level ROAS connects your Shopify catalogue to your ad spend so you can see exactly which SKUs are profitable on ads, which are breaking even, and which are draining your budget while inflating your revenue numbers.

Peak Period Tracking is a dedicated view for your highest-stakes trading windows — Black Friday/Cyber Monday, Christmas, Summer Sale, and product launches. It gives you real-time spend pacing, campaign ROAS, product performance, and budget status across all channels in a single view, so you can make the right calls while the window is still open — not in the post-mortem.

Sales Forecasting generates AI-powered revenue predictions for the next 30, 60, and 90 days, drawing on your historical Shopify sales data, seasonal patterns, growth trajectory, and marketing spend trends. Traditional forecasting methods achieve 65-75% accuracy. AI-assisted forecasting consistently reaches 85-95% accuracy at the 30-day horizon (SelectedFirms, 2025). For e-commerce businesses making inventory, hiring, and marketing spend decisions based on expected revenue, the difference is material. Sales Forecasting is available on Pro, Agency, and Enterprise tiers.

World Sales Map visualises your Shopify revenue distribution on an interactive global map, with country-level shading and full province-level drill-down for key markets including China (all 33 provinces), the United States, and the United Kingdom. Color intensity maps to revenue density — the darker the region, the stronger the revenue. You can hover for precise revenue figures, click into any country for a province breakdown, and export the map for reporting. For e-commerce businesses with international sales or expansion plans, World Sales Map replaces geographic guesswork with a clear visual picture of where your money comes from.

Customer Analytics connects your Shopify order history to a structured view of customer behaviour: who your customers are, how much they spend over time, how often they return, which channels acquired them, and which segments are growing or declining. Understanding whether your revenue growth comes from acquiring new customers or from existing customers increasing their spend is one of the most important questions for sustainable DTC growth — Customer Analytics answers it continuously, not just in quarterly reviews.