Marketing features

Unified Dashboard connects Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads into one Insights view—normalised metrics and shared date logic instead of four conflicting platforms. When you are ready to act, Playbook priorities and proposed tasks sit on the same data. Pair with ROAS Attribution for reconciled performance where connectors and pixel support it.

Every major ad platform is built to claim maximum credit for your conversions. Meta's 7-day click + 1-day view window, Google's data-driven model, and TikTok's broad attribution settings result in the same purchase being counted across two or three platforms simultaneously. ROAS Attribution applies consistent rules across channels and de-duplicates conversions so you can compare platform-reported ROAS to reconciled performance—not inflated platform numbers. Multi-touch attribution (first/last/linear/time-decay/position-based; Markov & Shapley when journey volume supports it). Requires Alpomi pixel and sufficient converted journeys.

Budget Pacing tracks spend against the plan you set—by campaign, channel, or total—across connected platforms. See whether you are on track, behind, or trending to overspend, with alerts before month-end surprises. You set targets and thresholds; your team adjusts budgets in the native ad platforms when an alert fires. Data refreshes on a scheduled sync (typically hourly; near-real-time where connectors allow).

AI Recommendations analyses performance patterns across connected ad accounts and turns them into prioritised Playbook insights and proposed tasks on the Action Board—campaigns to review, budgets to reallocate, audiences showing fatigue, and creative combinations worth refreshing. Alpomi prioritises recommendations and proposed tasks from live data—your team reviews, approves, and executes. AI playbook and cross-domain recommendations: Pro+ (see pricing).

Conversion Funnel maps your entire advertising journey from first impression to completed purchase across every connected platform. Most ad dashboards show you the end result: conversions. Conversion Funnel shows you the journey: impressions, clicks, add-to-cart, checkout starts, and completions — so you can pinpoint the exact stage where the breakdown happens. With cross-channel visibility, you see whether the problem is in your ad creative, your landing page, or your checkout flow, and you know which platform's funnel is most efficient.

Audience Insights surfaces the demographic, device, and geographic breakdown of your best-converting ad audiences across every connected platform. Instead of letting Meta and Google make targeting decisions for you, Audience Insights shows you exactly which age groups, genders, devices, and locations are generating your best ROAS — so you can concentrate budget where it performs and exclude segments that consume spend without converting. Data-driven targeting delivers 3x higher conversion rates compared to non-targeted approaches (Cropink, 2025).

Content Performance tracks ad creative effectiveness across every connected platform — identifying which images, videos, carousels, and copy combinations drive the strongest click-through rates and conversions, and flagging creative fatigue before it silently erodes your ROAS. The median ad loses half its original CTR by day 11 (Alison.ai, Q3 2025). Without a structured view of creative performance, most advertisers find out their creative has fatigued through a ROAS decline, not through proactive monitoring. Content Performance replaces reactive discovery with continuous creative intelligence.