Marketing features

Unified Dashboard connects Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads into a single real-time interface. Instead of logging into each platform separately and manually reconciling numbers that will never agree, you get one normalised view — same metrics, same date logic, same attribution model — updated every 15 minutes. You can switch between channels, campaigns, and time periods in seconds, and the data you see is the same data everyone on your team sees.

Every major ad platform is built to claim maximum credit for your conversions. Meta's 7-day click + 1-day view window, Google's data-driven model, and TikTok's broad attribution settings result in the same purchase being counted across two or three platforms simultaneously. ROAS Attribution gives you a single, consistent attribution model across all channels — so the ROAS you see in Alpomi is the one that matches your actual revenue, not inflated platform numbers.

Budget Pacing tracks your spend against your planned budget in real time, across every campaign and platform. It tells you whether you are on track, behind, or trending to overspend — with alerts that fire before the problem happens, not after. You set the budget, the period, and the alert threshold. Alpomi handles the watching.

AI Recommendations analyses performance patterns across all your connected ad accounts and surfaces specific, actionable suggestions — campaigns to pause, budgets to reallocate, audiences showing fatigue, and creative combinations underperforming their potential. Unlike generic platform suggestions that are designed to increase your spend, Alpomi's recommendations are aligned to your true ROAS and business goals.

Conversion Funnel maps your entire advertising journey from first impression to completed purchase across every connected platform. Most ad dashboards show you the end result: conversions. Conversion Funnel shows you the journey: impressions, clicks, add-to-cart, checkout starts, and completions — so you can pinpoint the exact stage where the breakdown happens. With cross-channel visibility, you see whether the problem is in your ad creative, your landing page, or your checkout flow, and you know which platform's funnel is most efficient.

Audience Insights surfaces the demographic, device, and geographic breakdown of your best-converting ad audiences across every connected platform. Instead of letting Meta and Google make targeting decisions for you, Audience Insights shows you exactly which age groups, genders, devices, and locations are generating your best ROAS — so you can concentrate budget where it performs and exclude segments that consume spend without converting. Data-driven targeting delivers 3x higher conversion rates compared to non-targeted approaches (Cropink, 2025).

Content Performance tracks ad creative effectiveness across every connected platform — identifying which images, videos, carousels, and copy combinations drive the strongest click-through rates and conversions, and flagging creative fatigue before it silently erodes your ROAS. The median ad loses half its original CTR by day 11 (Alison.ai, Q3 2025). Without a structured view of creative performance, most advertisers find out their creative has fatigued through a ROAS decline, not through proactive monitoring. Content Performance replaces reactive discovery with continuous creative intelligence.