Your ARR spreadsheet is six formulas deep and three contributors wide. It produces a different number every month.
This is the SaaS metrics trap for early-stage companies: ARR is calculated differently by the finance team, the CEO, and the investor relations function — often because the spreadsheet formulas are inconsistent, the definitions of new ARR vs expansion ARR are applied differently, and churn is sometimes net and sometimes gross depending on who built the tab. Research from Subscript (2025) found that 75% of SaaS companies use Excel for core metrics calculations, and 54% take six or more days to produce metrics when requested. B2B and SaaS Metrics replaces this with a single, definition-consistent, always-current metrics view.
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75% of SaaS companies calculate ARR, NRR, and churn in Excel — a method prone to formula errors and definition drift (Subscript, 2025)
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54% of SaaS companies take six or more days to produce core metrics when requested by investors or boards (Subscript, 2025)
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Only 16% of software companies achieve a Rule of 40 score above 40 — but most cannot calculate their current score in real time
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The difference between a board meeting where you know your NRR and one where you estimate it is significant for investor confidence
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B2B and SaaS Metrics connects to your subscription and sales data to calculate ARR, MRR, NRR, GRR, churn, LTV, CAC, Rule of 40, and Magic Number continuously. The ARR waterfall shows new, expansion, contraction, and churn ARR so you understand what is driving or eroding your recurring revenue. The cohort retention heatmap replaces the manual Excel build with an always-current visual. Every metric uses consistent definitions — the same ones for every stakeholder.
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Investor update preparation: finance exports subscription data. Applies formulas to calculate ARR. Checks against last month. Numbers do not match. Spends a day reconciling. Produces a figure that the CEO adds to the update. Three days later.
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Investor update preparation: B2B and SaaS Metrics dashboard is opened. ARR waterfall shows current ARR, MoM change, and the breakdown of new vs expansion vs churn. NRR, Rule of 40, and burn multiple are all current. The update is prepared in an hour.
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Board asks about cohort retention. No one has built a cohort heatmap since last year's annual review. Finance says it will take two weeks. Board meeting happens without the data.
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Board asks about cohort retention. Revenue Cohort Grid in B2B and SaaS Metrics shows the retention heatmap by monthly cohort, updated through last month. The data is in the room.
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SaaS metrics on demand, not on request
ARR, NRR, churn, Rule of 40, and cohort retention available continuously — not only when someone builds the spreadsheet
Consistent definitions every time
Every metric uses the same calculation logic — no more finance vs CEO ARR discrepancy
Board-ready in minutes, not days
Board metrics row and cohort analysis pre-built and always current
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