Your ARR spreadsheet is six formulas deep and three contributors wide. It produces a different number every month.
This is the SaaS metrics trap for early-stage companies: ARR is calculated differently by the finance team, the CEO, and the investor relations function — often because the spreadsheet formulas are inconsistent, the definitions of new ARR vs expansion ARR are applied differently, and churn is sometimes net and sometimes gross depending on who built the tab. Research from Subscript (2025) found that 75% of SaaS companies use Excel for core metrics calculations, and 54% take six or more days to produce metrics when requested. B2B and SaaS Metrics replaces this with a single, definition-consistent, always-current metrics view.
Solved by B2B and SaaS Metrics — ARR, pipeline, churn, Rule of 40. Always up to date. Board-ready.
What B2B and SaaS Metrics does
B2B and SaaS Metrics is a comprehensive suite of 30+ dashboard cards covering every metric that subscription businesses and B2B sales organisations need: ARR and MRR tracking with waterfall breakdowns, sales pipeline health and deal velocity, customer acquisition cost and lifetime value by channel, churn and net revenue retention, Rule of 40, Magic Number, burn multiple, cohort revenue retention heatmaps, and a board-ready metrics row for investor reporting. Currently, 75% of SaaS companies calculate these metrics in Excel, and 54% take six or more days to produce metrics when requested (Subscript, 2025). B2B and SaaS Metrics replaces the spreadsheet with a continuously updated, always-accurate view of your business health. Available on Pro, Agency, and Enterprise tiers.
- ARR and MRR tracking with waterfall breakdown (new, expansion, contraction, churn)
- Sales pipeline health: deals by stage, deal velocity, and win rate
- Unit economics: LTV, CAC, LTV:CAC ratio, and CAC payback period
- Churn and retention: GRR, NRR, logo churn rate, and monthly churn vs expansion
- SaaS efficiency metrics: Rule of 40, Magic Number, and burn multiple
- Board dashboard intelligence: board metrics row with ARR, NRR, Rule of 40, pipeline coverage, and CAC payback
- Cohort analysis: revenue retention heatmap, CAC payback by cohort, expansion cohort
Why teams look for a B2B and SaaS Metrics solution
The real operational pain that drives people to Alpomi
75% of SaaS companies calculate ARR, NRR, and churn in Excel — a method prone to formula errors and definition drift (Subscript, 2025)
54% of SaaS companies take six or more days to produce core metrics when requested by investors or boards (Subscript, 2025)
Only 16% of software companies achieve a Rule of 40 score above 40 — but most cannot calculate their current score in real time
The difference between a board meeting where you know your NRR and one where you estimate it is significant for investor confidence
What you get when you use B2B and SaaS Metrics
Real outcomes from teams using this feature in production
SaaS metrics on demand, not on request
ARR, NRR, churn, Rule of 40, and cohort retention available continuously — not only when someone builds the spreadsheet
Consistent definitions every time
Every metric uses the same calculation logic — no more finance vs CEO ARR discrepancy
Board-ready in minutes, not days
Board metrics row and cohort analysis pre-built and always current
Board-ready metrics from one dashboard
ARR, NRR, Rule of 40, pipeline coverage, and CAC payback always current — no pre-board data sprint required
Consistent cross-departmental metrics
One definition of ARR, NRR, and churn — finance, sales, and the board use the same number
Proactive executive intelligence
AI Executive Intelligence flags ARR health issues, churn risk, and GTM inefficiency before they reach the board agenda
Before Alpomi vs After Alpomi
From pain to clarity with B2B and SaaS Metrics
Before
Investor update preparation: finance exports subscription data. Applies formulas to calculate ARR. Checks against last month. Numbers do not match. Spends a day reconciling. Produces a figure that the CEO adds to the update. Three days later.
With Alpomi
Investor update preparation: B2B and SaaS Metrics dashboard is opened. ARR waterfall shows current ARR, MoM change, and the breakdown of new vs expansion vs churn. NRR, Rule of 40, and burn multiple are all current. The update is prepared in an hour.
Before
Board asks about cohort retention. No one has built a cohort heatmap since last year's annual review. Finance says it will take two weeks. Board meeting happens without the data.
With Alpomi
Board asks about cohort retention. Revenue Cohort Grid in B2B and SaaS Metrics shows the retention heatmap by monthly cohort, updated through last month. The data is in the room.
Built for your segment
See how B2B and SaaS Metrics solves problems specific to your business type
For growing businesses
Your SaaS startup tracks ARR in a spreadsheet. That spreadsheet is wrong 30% of the time.
Manually calculating ARR, NRR, and churn in Excel is a documented source of strategic errors for early-stage SaaS companies. The formulas break, the definitions drift, and the numbers produced for investor updates frequently do not match the subscription data. B2B and SaaS Metrics provides always-accurate, definition-consistent versions of every metric investors care about — without a spreadsheet.
- ARR and MRR always current, always calculated consistently from your subscription data
- Rule of 40 and burn multiple calculated automatically — no spreadsheet formulas to maintain
- Cohort analysis built in: see which customer cohorts have the best retention without building a heatmap from scratch
For enterprise teams
Your board deck takes two weeks to build. The numbers in it are three weeks old.
Enterprise B2B organisations building board and investor reporting manually face the same problem at scale that early-stage SaaS companies face in spreadsheets: the data is delayed, the calculations are inconsistent, and the time cost of producing the board deck is disproportionate. B2B and SaaS Metrics generates board-ready reporting continuously so the metrics in your next board meeting reflect last week, not last quarter.
- Board metrics row: ARR, NRR, Rule of 40, burn, pipeline coverage, and CAC payback in a single executive summary
- Revenue cohort heatmap for retention analysis without a data analyst
- AI Executive Intelligence: proactive signals covering ARR health, churn risk, and GTM efficiency
Get started in three steps
Connect your subscription and sales data
Link your subscription billing system, CRM, and ad platforms. B2B and SaaS Metrics pulls recurring revenue, customer, and pipeline data to populate the full metrics suite.
Metrics are calculated continuously
ARR, NRR, GRR, churn, CAC, LTV, Rule of 40, and all other metrics are calculated from connected data with consistent definitions — updated daily as new data arrives.
Access board-ready views on demand
The board metrics row, ARR waterfall, cohort heatmap, and pipeline coverage cards are always current. Use them for board prep, investor updates, and internal reviews without building anything from scratch.
Frequently asked questions
- Which SaaS metrics are included?
- 30+ cards including: ARR and MRR trend, ARR waterfall (new/expansion/churn), Sales Pipeline Health, CAC and LTV by Channel, Churn and Retention (GRR, NRR, logo churn), Deal Velocity, Revenue by Segment, GTM Efficiency (Magic Number), Rule of 40, Expansion vs New ARR, Cash Collection Quality, ARR Waterfall, Unit Economics, Retention Metrics, Burn and Efficiency, Board Metrics Row, Pipeline Coverage, ARR Growth Trajectory, Revenue Cohort Grid, CAC Payback by Cohort, Expansion Cohort, and AI Executive Intelligence.
- Does B2B and SaaS Metrics require a CRM integration?
- CRM integration (Salesforce, HubSpot) enhances the pipeline and deal velocity cards and is on the Q3 2026 roadmap. Core ARR, churn, and unit economics metrics can be calculated from billing and subscription data connections available today.
- How is the Rule of 40 calculated?
- Rule of 40 is calculated as Revenue Growth Rate (%) + Profit Margin (%) using your connected revenue and cost data. The definition follows the standard SaaS finance framework: a score of 40 or above indicates healthy balance between growth and profitability.
- What is the Revenue Cohort Grid?
- The Revenue Cohort Grid is a heatmap showing revenue retention by monthly customer cohort — from M0 (month of acquisition) through subsequent months. Green cells indicate strong retention. Red cells show cohort degradation. It replaces the manual Excel cohort analysis that most teams build quarterly.
- Is B2B and SaaS Metrics available on all tiers?
- Core B2B management cards (ARR, MRR, pipeline, churn, deal velocity) are available on Pro and above. Advanced cards including GTM Efficiency, Rule of 40, Expansion vs New ARR, Board Dashboard, and Cohort Analysis are Pro+ features. Enterprise includes all cards with unlimited data and dedicated support.
Explore related features
These features work alongside B2B and SaaS Metrics. See how they fit together.
Ready to see B2B and SaaS Metrics in action?
Book a demo and we'll show you how B2B and SaaS Metrics connects to your stack and solves your reporting and attribution challenges.
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